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The influence of information sources on inter- and intra-firm diffusion: evidence from UK farming

  • Waters, James
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    We study the effect of different information sources on diffusion between and within companies. Our model of economically optimising farmers replicates results from dual process persuasion theory, and predicts that inter-firm diffusion will be primarily affected by reliable, easily accessible information while intra-firm diffusion will be influenced by technical information. The results are tested on UK farming data. Consistent with our model, information from agents, suppliers, farmers, and agricultural magazines influences inter-firm adoption, from buyers influences intra-firm adoption, and from crop consultants, academics, government, and an industry body influences both.

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    Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 50955.

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    Date of creation: 25 Oct 2013
    Date of revision:
    Handle: RePEc:pra:mprapa:50955
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