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Use of private consultants and other sources of information by large cornbelt farmers


  • Gerald F. Ortmann

    (Department of Agricultural Economics, University of Natal, South Africa)

  • George F. Patrick

    (Department of Agricultural Economics, Purdue University)

  • Wesley N. Musser

    (Department of Agricultural Economics and Rural Sociology, Pennsylvania State University)

  • D. Howard Doster

    (Department of Agricultural Economics, Purdue University)


Farmers attending the 1991 Top Farmer Crop Workshop were surveyed on their sources and costs of information. Respondents spent an average of $2,578 per year on information sources and rated their own farm records|budgets highest for usefulness in decisions. In contrast to earlier studies, these farmers gave less importance to salesmen and other farmers as sources of information, but gave greater importance to consultants. Use of consultants tended to be greater on larger, more diversified farms with more complex financial structure. Younger farmers and those using computers also tended to make use of consultants. © 1993 John Wiley & Sons. Inc.

Suggested Citation

  • Gerald F. Ortmann & George F. Patrick & Wesley N. Musser & D. Howard Doster, 1993. "Use of private consultants and other sources of information by large cornbelt farmers," Agribusiness, John Wiley & Sons, Ltd., vol. 9(4), pages 391-402.
  • Handle: RePEc:wly:agribz:v:9:y:1993:i:4:p:391-402
    DOI: 10.1002/1520-6297(199307)9:4<391::AID-AGR2720090409>3.0.CO;2-K

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    References listed on IDEAS

    1. Stephen A. Ford & Emerson M. Babb, 1989. "Farmer sources and uses of information," Agribusiness, John Wiley & Sons, Ltd., vol. 5(5), pages 465-476.
    2. Jones, Eugene & Batte, Marvin T. & Schnitkey, Gary D., 1990. "A Socioeconomic Analysis of Marketing Information Usage Among Ohio Fruit Producers," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 22(02), pages 99-107, December.
    3. Jean-Paul Chavas & Rulon D. Pope, 1984. "Information: Its Measurement and Valuation," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 66(5), pages 705-710.
    4. C. Robert Taylor & Jean-Paul Chavas, 1980. "Estimation and Optimal Control of an Uncertain Production Process," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 62(4), pages 675-680.
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    Cited by:

    1. Vergara, Oscar & Coble, Keith H. & Knight, Thomas O. & Patrick, George F. & Baquet, Alan E., 2003. "The Economic Factors Influencing Producers' Demand For Farm Managers," 2003 Annual Meeting, February 1-5, 2003, Mobile, Alabama 35227, Southern Agricultural Economics Association.
    2. Gloy, Brent A. & Akridge, Jay T. & Whipker, Linda D., 2000. "Sources Of Information For Commercial Farms: Usefulness Of Media And Personal Sources," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 3(2), pages 1-16.
    3. Jenkins, Amanda & Velandia, Margarita M. & Lambert, Dayton M. & Roberts, Roland K. & Larson, James A. & English, Burton C. & Martin, Steven W., 2011. "Factors Influencing the Selection of Precision Farming Information Sources by Cotton Producers," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 40(2), pages 1-14, August.
    4. Unay Gailhard, Ilkay & Bavorova, Miroslava & Pirscher, Frauke, 2012. "The Influence of Communication Frequency with Social Network Actors on the Continuous Innovation Adoption: Organic Farmers in Germany," 131st Seminar, September 18-19, 2012, Prague, Czech Republic 135786, European Association of Agricultural Economists.
    5. Gloy, Brent A. & Akridge, Jay T. & Whipker, Linda D., 2000. "The Usefulness And Influence Of Information Sources On Commercial Farms," 2000 Annual meeting, July 30-August 2, Tampa, FL 21735, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    6. Joost M.E. Pennings & Scott H. Irwin & Darrel L. Good & Olga Isengildina, 2005. "Heterogeneity in the likelihood of market advisory service use by U.S. crop producers," Agribusiness, John Wiley & Sons, Ltd., vol. 21(1), pages 109-128.
    7. repec:ags:auagre:285016 is not listed on IDEAS
    8. Joni M. Klumpp & B. Wade Brorsen & Kim B. Anderson, 2008. "Market Advisory Service Recommendations and Wheat Producers' Selling Decisions," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 56(1), pages 117-128, March.
    9. Just, David R. & Wolf, Steven & Zilberman, David, 2003. "Principles of risk management service relations in agriculture," Agricultural Systems, Elsevier, vol. 75(2-3), pages 199-213.
    10. Waters, James, 2013. "The influence of information sources on inter- and intra-firm diffusion: evidence from UK farming," MPRA Paper 50955, University Library of Munich, Germany.
    11. George F. Patrick & Stanton Ullerich, 1996. "Information sources and risk attitudes of large-scale farmers, farm managers, and agricultural bankers," Agribusiness, John Wiley & Sons, Ltd., vol. 12(5), pages 461-471.
    12. Patrick, George F., 1994. "Risk Research And Producer Decision Making: Progress And Challenges," 1994 Quantifying Long Run Agricultural Risks and Evaluating Farmer Responses Risk, Technical Committee Meeting, March 24-26, 1994, Gulf Shores State Park, Alabama 271554, Regional Research Projects > S-232: Quantifying Long Run Agricultural Risks and Evaluating Farmer Responses to Risk.
    13. Boehlje, Michael, 1994. "Information: What is the Public Role?," Staff Papers 200403, Purdue University, Department of Agricultural Economics.

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