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A Socioeconomic Analysis of Marketing Information Usage Among Ohio Fruit Producers

Author

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  • Jones, Eugene
  • Batte, Marvin T.
  • Schnitkey, Gary D.

Abstract

Farm producers attempt to mitigate risk and uncertainty by utilizing accurate and reliable information. This research attempts to identify sources of information used by Ohio fruit producers and then determine which of these sources are best meeting their information needs. Results are based on a logit analysis of Ohio fruit producers and several factors are shown to influence producers' evaluation of the “adequacy” of their marketing information. Among these factors are age, business size, education, type of enterprise, and types of information sources. Reported findings have implications for marketing efficiency, particularly if producers' evaluation of infonnation as adequate is positively related to its efficient use.

Suggested Citation

  • Jones, Eugene & Batte, Marvin T. & Schnitkey, Gary D., 1990. "A Socioeconomic Analysis of Marketing Information Usage Among Ohio Fruit Producers," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 22(2), pages 99-107, December.
    • Handle: RePEc:cup:jagaec:v:22:y:1990:i:02:p:99-107_00
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    Cited by:

    1. Caffey, Rex H. & Kazmierczak, Richard F., Jr., 1994. "Factors Influencing Technology Adoption In A Louisiana Aquaculture System," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 26(01), pages 1-11, July.
    2. Foltz, John & Lanclos, Kent & Guenthner, Joseph & Makus, Larry & Sanchez, William, 1994. "The Market For Information Services In Idaho Agriculture," A.E. Research Series 305128, University of Idaho, Department of Agricultural Economics and Rural Sociology.
    3. Gerald F. Ortmann & George F. Patrick & Wesley N. Musser & D. Howard Doster, 1993. "Use of private consultants and other sources of information by large cornbelt farmers," Agribusiness, John Wiley & Sons, Ltd., vol. 9(4), pages 391-402.
    4. O'Brien, Phil & Morse, George W., 2006. "Minnesota Extension's Mixed Regional/County Model: Greater Impacts Follows Changes in Structure," Staff Papers 13614, University of Minnesota, Department of Applied Economics.
    5. Amponsah, William A., 1995. "Computer Adoption And Use Of Information Services By North Carolina Commercial Farmers," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 27(2), pages 1-12, December.
    6. John Foltz & Kent Lanclos & Joseph Guenthner & Larry Makus & William Sanchez, 1996. "The market for information and consultants in Idaho agriculture," Agribusiness, John Wiley & Sons, Ltd., vol. 12(6), pages 569-581.
    7. Hildebrand, Q. L. & Ortmann, G. F., 1994. "Use Of Information And Computers By Eastern Cape Dairy Farmers," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 33(2), June.
    8. Ortmann, Gerald & Woodburn, Michael & Levin, Jonathan, 1995. "Sources of Information by Region and Farm Size: Evidence from Commercial Farmers in Kwazulu-Natal, South Africa," 10th Congress, The University of Reading, UK, July 10-15, 1995 346328, International Farm Management Association.

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