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A Socioeconomic Analysis Of Marketing Information Usage Among Ohio Fruit Producers


  • Jones, Eugene
  • Batte, Marvin T.
  • Schnitkey, Gary D.


Farm producers attempt to mitigate risk and uncertainty by utilizing accurate and reliable information. This research attempts to identify sources of information used by Ohio fruit producers and then determine which of these sources are best meeting their information needs. Results are based on a logit analysis of Ohio fruit producers and several factors are shown to influence producers' evaluation of the "adequacy" of their marketing information. Among these factors are age, business size, education, type of enterprise, and types of information sources. Reported findings have implications for marketing efficiency, particularly if producers' evaluation of information as adequate is positively related to its efficient use.

Suggested Citation

  • Jones, Eugene & Batte, Marvin T. & Schnitkey, Gary D., 1990. "A Socioeconomic Analysis Of Marketing Information Usage Among Ohio Fruit Producers," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 22(02), December.
  • Handle: RePEc:ags:sojoae:30009

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    References listed on IDEAS

    1. Love, Ross O. & Robison, Lindon J., 1984. "An Empirical Analysis of the Intertemporal Stability of Risk Preference," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 16(01), pages 159-166, July.
    2. Derek R. Byerlee & Jock R. Anderson, 1969. "Value Of Predictors Of Uncontrolled Factors In Response Functions," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 13(2), pages 118-127, December.
    3. Anderson, Jock R. & Feder, Gershon, 2007. "Agricultural Extension," Handbook of Agricultural Economics, Elsevier.
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    Cited by:

    1. Caffey, Rex H. & Kazmierczak, Richard F., Jr., 1994. "Factors Influencing Technology Adoption In A Louisiana Aquaculture System," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 26(01), July.
    2. John Foltz & Kent Lanclos & Joseph Guenthner & Larry Makus & William Sanchez, 1996. "The market for information and consultants in Idaho agriculture," Agribusiness, John Wiley & Sons, Ltd., vol. 12(6), pages 569-581.
    3. Gerald F. Ortmann & George F. Patrick & Wesley N. Musser & D. Howard Doster, 1993. "Use of private consultants and other sources of information by large cornbelt farmers," Agribusiness, John Wiley & Sons, Ltd., vol. 9(4), pages 391-402.
    4. O'Brien, Phil & Morse, George W., 2006. "Minnesota Extension's Mixed Regional/County Model: Greater Impacts Follows Changes in Structure," Staff Papers 13614, University of Minnesota, Department of Applied Economics.
    5. Amponsah, William A., 1995. "Computer Adoption And Use Of Information Services By North Carolina Commercial Farmers," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 27(02), December.

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