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The Influence of Communication Frequency with Social Network Actors on the Continuous Innovation Adoption: Organic Farmers in Germany

  • Unay Gailhard, Ilkay
  • Bavorova, Miroslava
  • Pirscher, Frauke

This study investigates previously experienced farmers’ adoption behavior of Agri-Environmental Measures (AEM) in Central Germany. We consider organic farmers as previously experienced with AEM as they already have practiced the environmental management standards for organic farming. The logit model is used to explain the influence of communication frequency on the probability of adoption of other environmental measures as a continuous innovation. Social network analysis is carried out to investigate the role of attitudes towards information sources. Our findings demonstrate the influence of communication frequency with interpersonal network actors (agricultural organizations and neighborhood farmers) on continuous innovation adoption in three ways: First, the communication frequency of organic farmers with both agricultural organizations and neighborhood farmers does not influence the original farmer’s decision to adopt AEM. Second, a higher education level of frequently communicated neighborhood farmers increases the probability of farmers’ AEM adoption, while the innovativeness of frequently communicated farmers does not. Third, inside the population of frequently communicated organic farmers, formal information sources (agricultural organizations) are considered as more important information sources about agricultural issues than are informal sources (other farmers).

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File URL: http://purl.umn.edu/135786
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Paper provided by European Association of Agricultural Economists in its series 131st Seminar, September 18-19, 2012, Prague, Czech Republic with number 135786.

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Date of creation: 18 Sep 2012
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Handle: RePEc:ags:eaa131:135786
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  13. Timothy Conley & Udry Christopher, 2001. "Social Learning Through Networks: The Adoption of New Agricultural Technologies in Ghana," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 83(3), pages 668-673.
  14. Dietmar Harhoff & Francis Narin & F. M. Scherer & Katrin Vopel, 1999. "Citation Frequency And The Value Of Patented Inventions," The Review of Economics and Statistics, MIT Press, vol. 81(3), pages 511-515, August.
  15. Bob Crabtree & Neil Chalmers & Nicola-Jo Barron, 1998. "Information for Policy Design: Modelling Participation in a Farm Woodland Incentive Scheme," Journal of Agricultural Economics, Wiley Blackwell, vol. 49(3), pages 306-320.
  16. Isabel Vanslembrouck & Guido Huylenbroeck & Wim Verbeke, 2002. "Determinants of the Willingness of Belgian Farmers to Participate in Agri-environmental Measures," Journal of Agricultural Economics, Wiley Blackwell, vol. 53(3), pages 489-511.
  17. Virgile Chassagnon & Marilyne Audran, 2011. "The Impact Of Interpersonal Networks On The Innovativeness Of Inventors: From Theory To Empirical Evidence," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 15(05), pages 931-958.
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