IDEAS home Printed from https://ideas.repec.org/p/ags/eaa131/135786.html

Some searches may not work properly. We apologize for the inconvenience.

   My bibliography  Save this paper

The Influence of Communication Frequency with Social Network Actors on the Continuous Innovation Adoption: Organic Farmers in Germany

Author

Listed:
  • Unay Gailhard, Ilkay
  • Bavorova, Miroslava
  • Pirscher, Frauke

Abstract

This study investigates previously experienced farmers’ adoption behavior of Agri-Environmental Measures (AEM) in Central Germany. We consider organic farmers as previously experienced with AEM as they already have practiced the environmental management standards for organic farming. The logit model is used to explain the influence of communication frequency on the probability of adoption of other environmental measures as a continuous innovation. Social network analysis is carried out to investigate the role of attitudes towards information sources. Our findings demonstrate the influence of communication frequency with interpersonal network actors (agricultural organizations and neighborhood farmers) on continuous innovation adoption in three ways: First, the communication frequency of organic farmers with both agricultural organizations and neighborhood farmers does not influence the original farmer’s decision to adopt AEM. Second, a higher education level of frequently communicated neighborhood farmers increases the probability of farmers’ AEM adoption, while the innovativeness of frequently communicated farmers does not. Third, inside the population of frequently communicated organic farmers, formal information sources (agricultural organizations) are considered as more important information sources about agricultural issues than are informal sources (other farmers).

Suggested Citation

  • Unay Gailhard, Ilkay & Bavorova, Miroslava & Pirscher, Frauke, 2012. "The Influence of Communication Frequency with Social Network Actors on the Continuous Innovation Adoption: Organic Farmers in Germany," 131st Seminar, September 18-19, 2012, Prague, Czech Republic 135786, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaa131:135786
    DOI: 10.22004/ag.econ.135786
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/135786/files/131_EAAE_corrected_Final.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.135786?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Bob Crabtree & Neil Chalmers & Nicola‐Jo Barron, 1998. "Information for Policy Design: Modelling Participation in a Farm Woodland Incentive Scheme," Journal of Agricultural Economics, Wiley Blackwell, vol. 49(3), pages 306-320, September.
    2. Rob Fraser, 2012. "Moral Hazard, Targeting and Contract Duration in Agri‐Environmental Policy," Journal of Agricultural Economics, Wiley Blackwell, vol. 63(1), pages 56-64, February.
    3. Oriana Bandiera & Imran Rasul, 2006. "Social Networks and Technology Adoption in Northern Mozambique," Economic Journal, Royal Economic Society, vol. 116(514), pages 869-902, October.
    4. Gloy, Brent A. & Akridge, Jay T. & Whipker, Linda D., 2000. "Sources Of Information For Commercial Farms: Usefulness Of Media And Personal Sources," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 3(2), pages 1-16.
    5. Timothy Conley & Udry Christopher, 2001. "Social Learning Through Networks: The Adoption of New Agricultural Technologies in Ghana," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 83(3), pages 668-673.
    6. Volker Beckmann & Jorg Eggers & Evy Mettepenningen, 2009. "Deciding how to decide on agri-environmental schemes: the political economy of subsidiarity, decentralisation and participation in the European Union," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 52(5), pages 689-716.
    7. Srikanth Paruchuri, 2010. "Intraorganizational Networks, Interorganizational Networks, and the Impact of Central Inventors: A Longitudinal Study of Pharmaceutical Firms," Organization Science, INFORMS, vol. 21(1), pages 63-80, February.
    8. F. Bonnieux & P. Rainelli & D. Vermersch, 1998. "Estimating the Supply of Environmental Benefits by Agriculture: A French Case Study," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 11(2), pages 135-153, March.
    9. Virgile Chassagnon & Marilyne Audran, 2011. "The Impact Of Interpersonal Networks On The Innovativeness Of Inventors: From Theory To Empirical Evidence," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 15(05), pages 931-958.
    10. Dietmar Harhoff & Francis Narin & F. M. Scherer & Katrin Vopel, 1999. "Citation Frequency And The Value Of Patented Inventions," The Review of Economics and Statistics, MIT Press, vol. 81(3), pages 511-515, August.
    11. Chatzimichael, Konstantinos & Genius, Margarita & Tzouvelekas, Vangelis, 2014. "Informational cascades and technology adoption: Evidence from Greek and German organic growers," Food Policy, Elsevier, vol. 49(P1), pages 186-195.
    12. Edi Defrancesco & Paola Gatto & Ford Runge & Samuele Trestini, 2008. "Factors Affecting Farmers’ Participation in Agri‐environmental Measures: A Northern Italian Perspective," Journal of Agricultural Economics, Wiley Blackwell, vol. 59(1), pages 114-131, February.
    13. Gerard Wynn & Bob Crabtree & Jacqueline Potts, 2001. "Modelling Farmer Entry into the Environmentally Sensitive Area Schemes in Scotland," Journal of Agricultural Economics, Wiley Blackwell, vol. 52(1), pages 65-82, January.
    14. Gerald F. Ortmann & George F. Patrick & Wesley N. Musser & D. Howard Doster, 1993. "Use of private consultants and other sources of information by large cornbelt farmers," Agribusiness, John Wiley & Sons, Ltd., vol. 9(4), pages 391-402.
    15. Ira Matuschke & Matin Qaim, 2009. "The impact of social networks on hybrid seed adoption in India," Agricultural Economics, International Association of Agricultural Economists, vol. 40(5), pages 493-505, September.
    16. Fromm, Ingrid & Hartwich, Frank & Romero, Gustavo, 2010. "Innovation Trajectories in Honduras’ Coffee Value Chain? ‐ Public and the Private Influence on the Use of new Knowledge and Technology among Coffee Growers ‐," 2010 International European Forum, February 8-12, 2010, Innsbruck-Igls, Austria 100475, International European Forum on System Dynamics and Innovation in Food Networks.
    17. Hartwich, Frank & Fromm, Ingrid & Romero, Gustavo, 2010. "Innovation Trajectories in Honduras’ Coffee Value Chain. Public and Private Influence on the Use of New Knowledge and Technology among Coffee Growers," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 1(3), pages 1-15, October.
    18. Francois Bonnieux & Pierre Rainelli & Dominique Vermersch, 1998. "Estimating the supply of environmental benefits by agriculture," Post-Print hal-01595403, HAL.
    19. Pierre Dupraz & Karine Latouche & Nadine Turpin, 2009. "Threshold effect and co-ordination of agri-environmental efforts," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 52(5), pages 613-630.
    20. Daberkow, Stan G. & McBride, William D., 2001. "Information And The Adoption Of Precision Farming," 2001 Annual meeting, August 5-8, Chicago, IL 20556, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    21. Isabel Vanslembrouck & Guido Van Huylenbroeck & Wim Verbeke, 2002. "Determinants of the Willingness of Belgian Farmers to Participate in Agri‐environmental Measures," Journal of Agricultural Economics, Wiley Blackwell, vol. 53(3), pages 489-511, November.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Daniele Mozzato & Paola Gatto & Edi Defrancesco & Lucia Bortolini & Francesco Pirotti & Elena Pisani & Luigi Sartori, 2018. "The Role of Factors Affecting the Adoption of Environmentally Friendly Farming Practices: Can Geographical Context and Time Explain the Differences Emerging from Literature?," Sustainability, MDPI, vol. 10(9), pages 1-23, August.
    2. Julia A. Schreiner & Sebastian Hess, 2017. "The Role of Non-Use Values in Dairy Farmers’ Willingness to Accept a Farm Animal Welfare Programme," Journal of Agricultural Economics, Wiley Blackwell, vol. 68(2), pages 553-578, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Unay Gailhard, ilkay & Bavorova, Miroslava, 2014. "Innovation at Rural Enterprises: Results from a Survey of German Organic and Conventional Farmers," MPRA Paper 58331, University Library of Munich, Germany.
    2. Unay-Gailhard, İlkay & Bojnec, Štefan, 2015. "Farm size and participation in agri-environmental measures: Farm-level evidence from Slovenia," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 46, pages 273-282.
    3. Calvet, Coralie & Le Coent, Philippe & Napoleone, Claude & Quétier, Fabien, 2019. "Challenges of achieving biodiversity offset outcomes through agri-environmental schemes: Evidence from an empirical study in Southern France," Ecological Economics, Elsevier, vol. 163(C), pages 113-125.
    4. Unay-Gailhard, İlkay & Bojnec, Štefan, 2016. "Sustainable participation behaviour in agri-environmental measures," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 138, pages 47-58.
    5. Waters, James, 2013. "The influence of information sources on inter- and intra-firm diffusion: evidence from UK farming," MPRA Paper 50955, University Library of Munich, Germany.
    6. Canessa, Carolin & Ait-Sidhoum, Amer & Wunder, Sven & Sauer, Johannes, 2024. "What matters most in determining European farmers’ participation in agri-environmental measures? A systematic review of the quantitative literature," Land Use Policy, Elsevier, vol. 140(C).
    7. Daniele Mozzato & Paola Gatto & Edi Defrancesco & Lucia Bortolini & Francesco Pirotti & Elena Pisani & Luigi Sartori, 2018. "The Role of Factors Affecting the Adoption of Environmentally Friendly Farming Practices: Can Geographical Context and Time Explain the Differences Emerging from Literature?," Sustainability, MDPI, vol. 10(9), pages 1-23, August.
    8. Jongeneel, Roelof A. & Polman, Nico B.P. & Slangen, Louis H.G., 2005. "Why Are Farmers Going Multifunctional?," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24585, European Association of Agricultural Economists.
    9. Aker, Jenny C. & Dillon, Brian & Welch, C. Jamilah, 2023. "Demand, supply and long-term adoption: Evidence from a storage technology in West Africa," Journal of Development Economics, Elsevier, vol. 165(C).
    10. Kanchanaroek, Yingluck & Aslam, Uzma, 2017. "Assessing Farmers’ Preferences To Participate In Agri-environment Policies In Thailand," 2017 International Congress, August 28-September 1, 2017, Parma, Italy 260888, European Association of Agricultural Economists.
    11. Doris Läpple, 2010. "Adoption and Abandonment of Organic Farming: An Empirical Investigation of the Irish Drystock Sector," Journal of Agricultural Economics, Wiley Blackwell, vol. 61(3), pages 697-714, September.
    12. Kuhfuss, Laure & Jacquet, Florence, 2012. "Le dispositif des MAEt pour l’enjeu eau : une fausse bonne idée ?," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement (RAEStud), Institut National de la Recherche Agronomique (INRA), vol. 93(4).
    13. Hansen, Kristiana & Frahan, Bruno Henry de, 2011. "Evaluation of Agro-Environmental Policy through a Calibrated Simulation Farm Model," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114577, European Association of Agricultural Economists.
    14. Alló, Maria & Igleasias, Eva & Loureiro, Maria L., 2013. "Farmers’ preferences and social capital towards agri-environmental schemes for protecting birds," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150620, Agricultural and Applied Economics Association.
    15. Laura Moritz & Lena Kuhn & Ihtiyor Bobojonov, 2023. "The role of peer imitation in agricultural index insurance adoption: Findings from lab‐in‐the‐field experiments in Kyrgyzstan," Review of Development Economics, Wiley Blackwell, vol. 27(3), pages 1649-1672, August.
    16. Christensen, Tove & Pedersen, Anders Branth & Nielsen, Helle Oersted & Mørkbak, Morten Raun & Hasler, Berit & Denver, Sigrid, 2011. "Determinants of farmers' willingness to participate in subsidy schemes for pesticide-free buffer zones--A choice experiment study," Ecological Economics, Elsevier, vol. 70(8), pages 1558-1564, June.
    17. Alwin Keil & Alwin D’souza & Andrew McDonald, 2017. "Zero-tillage is a proven technology for sustainable wheat intensification in the Eastern Indo-Gangetic Plains: what determines farmer awareness and adoption?," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 9(4), pages 723-743, August.
    18. Defrancesco, Edi & Gatto, Paola & Runge, C. Ford & Trestini, Samuele, 2006. "Factors Affecting Farmers' Participation in Agri-Environmental Measures: Evidence from a Case Study," Conference Papers 6688, University of Minnesota, Center for International Food and Agricultural Policy.
    19. Aslam, Uzma & Termansen, Mette & Fleskens, Luuk, 2017. "Investigating farmers’ preferences for alternative PES schemes for carbon sequestration in UK agroecosystems," Ecosystem Services, Elsevier, vol. 27(PA), pages 103-112.
    20. Stephen Hynes & Eoghan Garvey, 2009. "Modelling Farmers’ Participation in an Agri‐environmental Scheme using Panel Data: An Application to the Rural Environment Protection Scheme in Ireland," Journal of Agricultural Economics, Wiley Blackwell, vol. 60(3), pages 546-562, September.

    More about this item

    Keywords

    Agribusiness; Agricultural and Food Policy;

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:eaa131:135786. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/eaaeeea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.