Sources Of Information For Commercial Farms: Usefulness Of Media And Personal Sources
The usefulness of several information sources is examined for U.S. farms with sales in excess of $100,000. The results indicate that crop/livestock-specific magazines and general farm magazines are the most useful information sources. Analyses indicate that the types and number of different commodities that the farm produced, as well as Internet use, are the most consistent predictors of attitudes toward various information sources. However, characteristics that explain attitudes toward different information sources vary substantially across the information sources considered.
Volume (Year): 03 (2000)
Issue (Month): 02 ()
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- Gerald F. Ortmann & George F. Patrick & Wesley N. Musser & D. Howard Doster, 1993. "Use of private consultants and other sources of information by large cornbelt farmers," Agribusiness, John Wiley & Sons, Ltd., vol. 9(4), pages 391-402.
- Gloy, Brent A. & Akridge, Jay T., 1999. "Segmenting The Commercial Producer Market For Agricultural Inputs," 1999 Annual meeting, August 8-11, Nashville, TN 21592, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
- Kool, Maarten, 1994. "Vendor Loyalty of Farmers: Characterisation, Description and Analysis," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 21(2), pages 287-307.
- John Foltz & Kent Lanclos & Joseph Guenthner & Larry Makus & William Sanchez, 1996. "The market for information and consultants in Idaho agriculture," Agribusiness, John Wiley & Sons, Ltd., vol. 12(6), pages 569-581.
- Stephen A. Ford & Emerson M. Babb, 1989. "Farmer sources and uses of information," Agribusiness, John Wiley & Sons, Ltd., vol. 5(5), pages 465-476.
- Gloy, Brent A. & Akridge, Jay T., 1999. "Segmenting The Commercial Producer Marketplace For Agricultural Inputs," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 2(02).
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