Sources Of Information For Commercial Farms: Usefulness Of Media And Personal Sources
The usefulness of several information sources is examined for U.S. farms with sales in excess of $100,000. The results indicate that crop/livestock-specific magazines and general farm magazines are the most useful information sources. Analyses indicate that the types and number of different commodities that the farm produced, as well as Internet use, are the most consistent predictors of attitudes toward various information sources. However, characteristics that explain attitudes toward different information sources vary substantially across the information sources considered.
Volume (Year): 03 (2000)
Issue (Month): 02 ()
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- Kool, Maarten, 1994. "Vendor Loyalty of Farmers: Characterisation, Description and Analysis," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 21(2), pages 287-307.
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- John Foltz & Kent Lanclos & Joseph Guenthner & Larry Makus & William Sanchez, 1996. "The market for information and consultants in Idaho agriculture," Agribusiness, John Wiley & Sons, Ltd., vol. 12(6), pages 569-581.
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