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Extensiveness of farmers' buying processes

Author

Listed:
  • Maarten Kool

    (Ministry of Agriculture, Nature Management and Fisheries, Department of Animal Production, The Hague, The Netherlands)

  • Matthew T. G. Meulenberg

    (Department of Marketing and Marketing Research, Wageningen Agricutural University, The Netherlands)

  • Douwe-Frits Broens

    (Department of Marketing and Marketing Research, Wageningen Agricutural University, The Netherlands)

Abstract

In this article we study farmers' buying processes, in particular the selection of a supplier for a given farm input. Extensiveness of farmers' buying processes is defined as the degree information acquisition and alternative evaluation effort carried out to prepare that selection. Hypotheses, generated by using a general model of farmers' buying behavior, are tested by means of a large survey of Dutch farmers. The relationship with vendors and the type of farming are important explanatory variables for the extensiveness of the buying process. Our findings support the psychology of simplification theorem as regards farmers' buying behavior, and the enrichments hypothesis as to product information. © 1997 John Wiley & Sons, Inc.

Suggested Citation

  • Maarten Kool & Matthew T. G. Meulenberg & Douwe-Frits Broens, 1997. "Extensiveness of farmers' buying processes," Agribusiness, John Wiley & Sons, Ltd., vol. 13(3), pages 301-318.
    • Handle: RePEc:wly:agribz:v:13:y:1997:i:3:p:301-318
    DOI: 10.1002/(SICI)1520-6297(199705/06)13:3<301::AID-AGR5>3.0.CO;2-4
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    Cited by:

    1. Gloy, Brent A. & Akridge, Jay T. & Whipker, Linda D., 2000. "Sources Of Information For Commercial Farms: Usefulness Of Media And Personal Sources," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 3(2), pages 1-16.
    2. Gloy, Brent A. & Akridge, Jay T. & Whipker, Linda D., 2000. "The Usefulness And Influence Of Information Sources On Commercial Farms," 2000 Annual meeting, July 30-August 2, Tampa, FL 21735, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Bensemann, Jessica & Shadbolt, Nicola, 2015. "Farmers’ Choice of Marketing Strategy: A Study of New Zealand Lamb Producers," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(3), pages 1-33, September.
    4. Giulioni, Gianfranco & Bucciarelli, Edgardo, 2011. "Agents’ ability to manage information in centralized markets: Comparing two wholesale fish markets," Journal of Economic Behavior & Organization, Elsevier, vol. 80(1), pages 34-49.
    5. Pedro Harmath & Roberto Feeney & Josefa Ramoni-Perazzi, 2022. "Producers’ brand-dealer dual loyalty to capital equipment," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(4), pages 390-407, December.

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