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The Impact of Marketing Strategy Information on the Producer's Selling Decision

Author

Listed:
  • Klumpp, Joni M.
  • Brorsen, B. Wade
  • Anderson, Kim B.

Abstract

There is no shortage of studies regarding price forecasting and marketing strategies of producers. However, the majority of these studies take a normative approach, focusing on deriving an optimal strategy for producers to follow based on information received from producer surveys. Due to such things as psychological biases, producers may not actually use the marketing information that they say they do. This study uses actual producer transaction data to determine how producers marketing decisions correspond with those recommended by market advisory services and with those that use futures spreads to calculate expected returns. The results show that producers do respond to using futures spreads to represent expected returns to storage. Also, it appears that Oklahoma producers make marketing decisions opposite of those recommended by market advisory services.

Suggested Citation

  • Klumpp, Joni M. & Brorsen, B. Wade & Anderson, Kim B., 2005. "The Impact of Marketing Strategy Information on the Producer's Selling Decision," 2005 Conference, April 18-19, 2005, St. Louis, Missouri 19036, NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management.
  • Handle: RePEc:ags:ncrfiv:19036
    DOI: 10.22004/ag.econ.19036
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    File URL: http://ageconsearch.umn.edu/record/19036/files/cp05kl01.pdf
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    References listed on IDEAS

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    1. Martines-Filho, Joao Gomes & Good, Darrel L. & Irwin, Scott H., 2001. "1999 Pricing Performance Of Market Advisory Servives For Wheat," AgMAS Project Research Reports 14788, University of Illinois at Urbana-Champaign, Department of Agricultural and Consumer Economics.
    2. Dwight R. Sanders & Scott H. Irwin & Raymond M. Leuthold, 1996. "Noise Trader Demand in Futures Markets," Finance 9609001, University Library of Munich, Germany.
    3. Good, Darrel L. & Irwin, Scott H. & Martines-Filho, Joao Gomes & Hagedorn, Lewis A., 2005. "The Pricing Performance of Market Advisory Services in Corn and Soybeans over 1995-2003," AgMAS Project Research Reports 14775, University of Illinois at Urbana-Champaign, Department of Agricultural and Consumer Economics.
    4. Lukac, Louis P & Brorsen, B Wade, 1990. "A Comprehensive Test of Futures Market Disequilibrium," The Financial Review, Eastern Finance Association, vol. 25(4), pages 593-622, November.
    5. Yoon, Byung-Sam & Brorsen, B. Wade, 2002. "Market Inversion In Commodity Futures Prices," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 34(3), pages 1-18, December.
    6. Kastens, Terry L. & Schroeder, Ted C., 1996. "Efficiency Tests Of July Kansas City Wheat Futures," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 21(2), pages 1-12, December.
    7. Brorsen, B. Wade & Anderson, Kim B., 2001. "Implications of Behavioral Finance for Farmer Marketing Strategy Recommendation," 2001 Conference, April 23-24, 2001, St. Louis, Missouri 18952, NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management.
    8. Brorsen, B. Wade & Irwin, Scott H., 1996. "Improving The Relevance Of Research On Price Forecasting And Marketing Strategies," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 25(1), pages 1-8, April.
    9. Brorsen, B. Wade & Anderson, Kim B., 2002. "Actual Farmer Market Timing," 2002 Conference, April 22-23, 2002, St. Louis, Missouri 19065, NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management.
    10. Paul L. Fackler & Michael J. Livingston, 2002. "Optimal Storage by Crop Producers," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 84(3), pages 645-659.
    11. Isengildina, Olga & Pennings, Joost M.E. & Irwin, Scott H. & Good, Darrel L., 2004. "Crop Farmers’ Use of Market Advisory Services," AgMAS Project Research Reports 37489, University of Illinois at Urbana-Champaign, Department of Agricultural and Consumer Economics.
    12. repec:ags:joaaec:v:34:y:2002:i:3:p:459-476 is not listed on IDEAS
    13. Schroeder, Ted C. & Parcell, Joseph L. & Kastens, Terry L. & Dhuyvetter, Kevin C., 1998. "Perceptions Of Marketing Strategies: Producers Versus Extension Economists," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 23(1), pages 1-15, July.
    14. Pennings, Joost M.E. & Irwin, Scott H. & Good, Darrel L., 2001. "Modeling Farmers' Use of Market Advisory Services," 2001 Conference, April 23-24, 2001, St. Louis, Missouri 18950, NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management.
    15. Lewis T. Cunningham & B. Wade Brorsen & Kim B. Anderson, 2007. "Cash Marketing Styles and Performance Persistence," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 89(3), pages 624-636.
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    Cited by:

    1. Zhang, Tong & Brorsen, B. Wade, 2006. "Heterogeneity in Producer's Marketing Strategy," 2006 Annual Meeting, February 5-8, 2006, Orlando, Florida 35299, Southern Agricultural Economics Association.

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    Keywords

    Marketing;

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