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Style and Performance of Agricultural Market Advisory Services

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  • Silvina M. Cabrini
  • Scott H. Irwin
  • Darrel L. Good

Abstract

This article develops measures of marketing style for advisory programs in corn and soybeans and estimates the relationship between style characteristics and pricing performance. Style is measured by the intensity of futures and options use, degree of activeness in marketing, and seasonality of sales. The data set consists of advisory programs tracked by the AgMAS project at the University of Illinois between 1995 and 2004. Results indicate that active programs making large bets on price movements obtain a higher average price than more conservative programs. This is consistent with active advisors possessing superior information and/or analytical skills rather than being overconfident. However, estimates of the relationship between pricing performance and activeness are sensitive to the inclusion of a single high-performing program. Copyright 2007, Oxford University Press.

Suggested Citation

  • Silvina M. Cabrini & Scott H. Irwin & Darrel L. Good, 2007. "Style and Performance of Agricultural Market Advisory Services," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 89(3), pages 607-623.
    • Handle: RePEc:oup:ajagec:v:89:y:2007:i:3:p:607-623
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    File URL: http://hdl.handle.net/10.1111/j.1467-8276.2007.01007.x
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    Cited by:

    1. Juan Sesmero & Richard Perrin & Lilyan Fulginiti, 2018. "A nonparametric frontier measure of marketing efficiency: An illustration with corn ethanol plants," Agribusiness, John Wiley & Sons, Ltd., vol. 34(3), pages 579-596, June.
    2. Mattos, Fabio & Fryza, Stefanie A., 2012. "Marketing Contracts, Overconfidence, and Timing in the Canadian Wheat Market," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 37(3), pages 1-16.
    3. Jianying Xiao & Xinran Fang, 2025. "Risk Identification and Spatiotemporal Evolution in Rural Land Trusteeship," Land, MDPI, vol. 14(6), pages 1-28, May.
    4. Irwin, Scott H. & Good, Darrel L. & Martines-Filho, Joao Gomes & Batts, Ryan M., 2006. "The Pricing Performance of Market Advisory Services in Corn and Soybeans Over 1995-2004," AgMAS Project Research Reports 37513, University of Illinois at Urbana-Champaign, Department of Agricultural and Consumer Economics.
    5. Schulze, Birgit, 2011. "Dynamic Markets – Dynamic Relationships: The Example of Grain Marketing in Germany," 2011 International European Forum, February 14-18, 2011, Innsbruck-Igls, Austria 122001, International European Forum on System Dynamics and Innovation in Food Networks.
    6. Fryza, Stefanie & Mattos, Fabio, 2010. "Producers’ Grain Marketing Decisions: A Study in the Canadian Markets," 2010 Conference, April 19-20, 2010, St. Louis, Missouri 285323, NCR-134/ NCCC-134 Applied Commodity Price Analysis, Forecasting, and Market Risk Management.
    7. Fryza, Stefanie & Mattos, Fabio, 2011. "How Do Canadian Wheat Producers’ Make Marketing Decisions?," 2011 Conference, April 18-19, 2011, St. Louis, Missouri 285349, NCR-134/ NCCC-134 Applied Commodity Price Analysis, Forecasting, and Market Risk Management.
    8. Jianying Xiao & Yan Song & Heyuan You, 2020. "Explaining Peasants’ Intention and Behavior of Farmland Trusteeship in China: Implications for Sustainable Agricultural Production," Sustainability, MDPI, vol. 12(14), pages 1-17, July.

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