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Differences in influence patterns between groups predicting the adoption of a solar disinfection technology for drinking water in Bolivia

Listed author(s):
  • Moser, Stephanie
  • Mosler, Hans-Joachim
Registered author(s):

    The lack of safe drinking water is one of the major problems faced by developing countries. The consequences of contaminated water are diseases such as diarrhea, one of the main causes of infant mortality. Because of its simplicity, solar water-disinfection technology provides a good way of treating water at the household level. Despite its obvious advantages and considerable promotional activities, this innovation has had rather a slow uptake. We conducted a field survey in which 644 households in Bolivia were interviewed in order to gain insights on motivations that resulted in adopting the technology. The aim was to examine possible differences in the predictors for adopting this technology during the diffusion process using the theory of innovation diffusion. Our findings indicate that early adoption was predicted by increased involvement in the topic of drinking water and that adoption in the middle of the diffusion process was predicted by increased involvement by opinion leaders and by recognition of a majority who supported the technology. Finally, late adoption was predicted by recognition that a majority had already adopted. Suggestions for future promotional strategies are outlined.

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    File URL: http://www.sciencedirect.com/science/article/pii/S0277-9536(08)00208-6
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    Article provided by Elsevier in its journal Social Science & Medicine.

    Volume (Year): 67 (2008)
    Issue (Month): 4 (August)
    Pages: 497-504

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    Handle: RePEc:eee:socmed:v:67:y:2008:i:4:p:497-504
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    1. Petty, Richard E & Cacioppo, John T & Schumann, David, 1983. " Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, Oxford University Press, vol. 10(2), pages 135-146, September.
    2. Tayeh, Ahmed & Cairncross, Sandy & Maude, Gillian H., 1996. "The impact of health education to promote cloth filters on dracunculiasis prevalence in the Northern Region, Ghana," Social Science & Medicine, Elsevier, vol. 43(8), pages 1205-1211, October.
    3. McLennan, J. D., 2000. "To boil or not: drinking water for children in a periurban barrio," Social Science & Medicine, Elsevier, vol. 51(8), pages 1211-1220, October.
    4. Kincaid, D. Lawrence, 2000. "Social networks, ideation, and contraceptive behavior in Bangladesh: a longitudinal analysis," Social Science & Medicine, Elsevier, vol. 50(2), pages 215-231, January.
    5. Levy-Storms, Lené & Wallace, Steven P., 2003. "Use of mammography screening among older Samoan women in Los Angeles county: a diffusion network approach," Social Science & Medicine, Elsevier, vol. 57(6), pages 987-1000, September.
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