IDEAS home Printed from https://ideas.repec.org/p/ags/uersib/145319.html
   My bibliography  Save this paper

Introduction of New Food Products With Voluntary Health- and Nutrition-Related Claims, 1989-2010

Author

Listed:
  • Martinez, Stephen W.

Abstract

This study tracks food products introduced from 1989 to 2010 to better understand the adoption of voluntary health- and nutrition-related claims by companies. New food products introduced with health- and nutrition-related claims accounted for 43.1 percent of all new U.S. food product introductions in 2010, up from 25.2 percent in 2001 and 34.6 percent in 1989. The reduction in health- and nutrition-related claims from 1989 to 2001 followed enactment of the Nutrition Labeling and Education Act of 1990 (NLEA). The NLEA required most food products to carry the Nutrition Facts label and established labeling rules for the use of voluntary nutrient content and health claims. Overall growth in health- and nutrition-related claims after 2001 reflect increases in low/no calorie, whole grain, high fiber, and low/no sugar claims, along with relatively new claims related to no gluten, no trans fats, antioxidants, and omega-3. This period was characterized by nutrition information and education campaigns targeting obesity. Recent increases in healthand nutrition-related claim use also reflect evolving consumer needs and preferences for foods that promote a healthy lifestyle and disease-fighting capabilities, and new labeling regulations directed at trans fats.

Suggested Citation

  • Martinez, Stephen W., 2013. "Introduction of New Food Products With Voluntary Health- and Nutrition-Related Claims, 1989-2010," Economic Information Bulletin 145319, United States Department of Agriculture, Economic Research Service.
    • Handle: RePEc:ags:uersib:145319
    DOI: 10.22004/ag.econ.145319
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/145319/files/eib108.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.145319?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Unnevehr, Laurian J. & Jagmanaite, Evelina, 2008. "Getting rid of trans fats in the US diet: Policies, incentives and progress," Food Policy, Elsevier, vol. 33(6), pages 497-503, December.
    2. Dharmasena, Senarath & Capps, Oral, Jr. & Clauson, Annette L., 2011. "Ascertaining the Impact of the 2000 USDA Dietary Guidelines for Americans on the Intake of Calories, Caffeine, Calcium, and Vitamin C from At-Home Consumption of Nonalcoholic Beverages," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 43(1), pages 1-15, February.
    3. John M. Connor, 1981. "Food Product Proliferation: A Market Structure Analysis," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 63(4), pages 607-617.
    4. D. I. Padberg, 1992. "Nutritional Labeling as a Policy Instrument," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 74(5), pages 1208-1212.
    5. Putnam, Judy & Allshouse, Jane & Kantor, Linda Scott, 2002. "U.S. Per Capita Food Supply Trends: More Calories, Refined Carbohydrates, and Fats," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 25(3), pages 1-14.
    6. Chern, Wen S & Loehman, Edna T & Yen, Steven T, 1995. "Information, Health Risk Beliefs, and the Demand for Fats and Oils," The Review of Economics and Statistics, MIT Press, vol. 77(3), pages 555-564, August.
    7. Youth, 2005. "Preventing Childhood Obesity Health in the Balance," Mathematica Policy Research Reports ce206c664e4e4d95a510b0692, Mathematica Policy Research.
    8. Committee on Prevention of Obesity in Children & Youth of which Robert C. Whitaker is a member, "undated". "Preventing Childhood Obesity: Health in the Balance," Mathematica Policy Research Reports 655b9b55a39f4db1a879cc8bb, Mathematica Policy Research.
    9. repec:mpr:mprres:6559 is not listed on IDEAS
    10. Committee on Strategies to Reduce Sodium Intake of which Ronette Briefel is a member., 2010. "Strategies to Reduce Sodium Intake in the United States," Mathematica Policy Research Reports b0308d32d9694d40811d1de0e, Mathematica Policy Research.
    11. Singletary, Keith W. & Morganosky, Michelle A., 2004. "Functional Foods: Consumer Issues And Future Challenges," Journal of Food Distribution Research, Food Distribution Research Society, vol. 35(1), pages 1-5, March.
    12. Arsenault, Joanne E., 2010. "Can Nutrition Labeling Affect Obesity?," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 25(3), pages 1-4.
    13. McLaughlin, Edward W. & Rao, Vithala R., 1988. "The Strategic Role of Supermarket Buyer Intermediaries in New Product Selection: Implications for Systemwide Efficiency," Working Papers 115905, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    14. Mancino, Lisa & Kuchler, Fred & Leibtag, Ephraim, 2008. "Getting consumers to eat more whole-grains: The role of policy, information, and food manufacturers," Food Policy, Elsevier, vol. 33(6), pages 489-496, December.
    15. Edward W. McLaughlin & Vithala R. Rao, 1990. "The Strategic Role of Supermarket Buyer Intermediaries in New Product Selection: Implications for Systemwide Efficiency," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 72(2), pages 358-370.
    16. Golan, Elise H. & Kuchler, Fred & Krissoff, Barry, 2007. "Do Food Labels Make a Difference? Sometimes," Amber Waves:The Economics of Food, Farming, Natural Resources, and Rural America, United States Department of Agriculture, Economic Research Service, pages 1-8, November.
    17. Chandon, Pierre & Wansink, Brian, 2011. "Is Food Marketing Making Us Fat? A Multi-Disciplinary Review," Foundations and Trends(R) in Marketing, now publishers, vol. 5(3), pages 113-196, July.
    18. Golan, Elise & Unnevehr, Laurian, 2008. "Food product composition, consumer health, and public policy: Introduction and overview of special section," Food Policy, Elsevier, vol. 33(6), pages 465-469, December.
    19. Rahkovsky, Ilya & Martinez, Steve & Kuchler, Fred, 2012. "New Food Choices Free of Trans Fats Better Align U.S. Diets With Health Recommendations," Economic Information Bulletin 291933, United States Department of Agriculture, Economic Research Service.
    20. Norbert L. W. Wilson, 2012. "How the Cookie Crumbles: A Case Study of Gluten-Free Cookies and Random Utility," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 94(2), pages 576-582.
    21. Pauline M. Ippolito & Alan D. Mathios, 1990. "Information, Advertising and Health Choices: A Study of the Cereal Market," RAND Journal of Economics, The RAND Corporation, vol. 21(3), pages 459-480, Autumn.
    22. Christine Moorman & Rosellina Ferraro & Joel Huber, 2012. "Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act," Marketing Science, INFORMS, vol. 31(5), pages 717-737, September.
    23. Goodarz Danaei & Eric L Ding & Dariush Mozaffarian & Ben Taylor & Jürgen Rehm & Christopher J L Murray & Majid Ezzati, 2009. "The Preventable Causes of Death in the United States: Comparative Risk Assessment of Dietary, Lifestyle, and Metabolic Risk Factors," PLOS Medicine, Public Library of Science, vol. 6(4), pages 1-23, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Toole, Andrew & Kuchler, Fred, 2015. "Improving Health Through Nutrition Research: An Overview of the U.S. Nutrition Research System," Economic Research Report 197544, United States Department of Agriculture, Economic Research Service.
    2. Asalu, Geoffrey A & Axame, Wisdom K & Manu, Adom & Laar, Amos & Aryeetey, Richmond, 2022. "Nutrition and health-related information disclosure on pre-packaged food products from local retail shops in Accra," African Journal of Food, Agriculture, Nutrition and Development (AJFAND), African Journal of Food, Agriculture, Nutrition and Development (AJFAND), vol. 22(02).
    3. Kevin Randy Chemo Dzukou & Sabine Duvaleix & Karine Latouche, 2023. "Product innovation and export strategy," Post-Print hal-04452985, HAL.
    4. Bo Xiong & Daniel Sumner & William Matthews, 2014. "A new market for an old food: the U.S. demand for olive oil," Agricultural Economics, International Association of Agricultural Economists, vol. 45(S1), pages 107-118, November.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Getu Hailu & John Cranfield & Rawlin Thangaraj, 2010. "Do U.S. food processors respond to sweetener-related health information?," Agribusiness, John Wiley & Sons, Ltd., vol. 26(3), pages 348-368.
    2. Golan, Elise & Unnevehr, Laurian, 2008. "Food product composition, consumer health, and public policy: Introduction and overview of special section," Food Policy, Elsevier, vol. 33(6), pages 465-469, December.
    3. Arkes, Jeremy, 2009. "How the economy affects teenage weight," Social Science & Medicine, Elsevier, vol. 68(11), pages 1943-1947, June.
    4. Wang, Emily Y. & Wei, Hongli & Caswell, Julie A., 2016. "The impact of mandatory trans fat labeling on product mix and consumer choice: A longitudinal analysis of the U.S. Market for margarine and spreads," Food Policy, Elsevier, vol. 64(C), pages 63-81.
    5. Mancino, Lisa & Kuchler, Fred & Leibtag, Ephraim, 2008. "Getting consumers to eat more whole-grains: The role of policy, information, and food manufacturers," Food Policy, Elsevier, vol. 33(6), pages 489-496, December.
    6. Réquillart, Vincent & Soler, Louis-Georges & Zang, Yu, 2016. "Quality standards versus nutritional taxes: Health and welfare impacts with strategic firms," Journal of Health Economics, Elsevier, vol. 50(C), pages 268-285.
    7. Shewmake, Sharon & Okrent, Abigail & Thabrew, Lanka & Vandenbergh, Michael, 2015. "Predicting consumer demand responses to carbon labels," Ecological Economics, Elsevier, vol. 119(C), pages 168-180.
    8. Caldeira, Monica & Sottomayor, Miguel & Souza Monteiro, Diogo M., 2011. "Portuguese Retailers’ Motivations to Adopt Front of Pack Nutrition Labels: A Qualitative Analysis," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 109189, Agricultural and Applied Economics Association.
    9. S. Duvaleix-Tréguer & A. Hammoudi & L. Rouached & L.G. Soler, 2012. "Firms' responses to nutritional policies," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 39(5), pages 843-877, December.
    10. Clementina Sebillote, 2013. "Efficiency of Public-Private Co-regulation in the Food Sector: the French Voluntary Agreements for Nutritional Improvements," Working Papers 2013-03, Alimentation et Sciences Sociales.
    11. Allais, Olivier & Etilé, Fabrice & Lecocq, Sébastien, 2015. "Mandatory labels, taxes and market forces: An empirical evaluation of fat policies," Journal of Health Economics, Elsevier, vol. 43(C), pages 27-44.
    12. Martinez, Stephen & Taylor, Christopher A. & Hooker, Neal H., 2021. "Measuring the Potential Impact of New and Reformulated Bread and Breakfast Cereal Products on Nutrient Intakes," USDA Miscellaneous 312956, United States Department of Agriculture.
    13. Loh, Chung-Ping A. & Li, Qiang, 2013. "Peer effects in adolescent bodyweight: Evidence from rural China," Social Science & Medicine, Elsevier, vol. 86(C), pages 35-44.
    14. Laura C. Leviton, 2008. "Children's Healthy Weight and the School Environment," The ANNALS of the American Academy of Political and Social Science, , vol. 615(1), pages 38-55, January.
    15. Variyam, Jayachandran N. & Blaylock, James R. & Smallwood, David, 1997. "Diet-Health Information and Nutrition: The Intake of Dietary Fats and Cholesterol," Technical Bulletins 156800, United States Department of Agriculture, Economic Research Service.
    16. Alexander E. Saak, 2011. "A Model of Labeling with Horizontal Differentiation and Cost Variability," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 93(4), pages 1131-1150.
    17. Nano Barahona & Cristóbal Otero & Sebastián Otero, 2023. "Equilibrium Effects of Food Labeling Policies," Econometrica, Econometric Society, vol. 91(3), pages 839-868, May.
    18. Hellyer, Nicole Elizabeth & Fraser, Iain & Haddock-Fraser, Janet, 2012. "Food choice, health information and functional ingredients: An experimental auction employing bread," Food Policy, Elsevier, vol. 37(3), pages 232-245.
    19. Jeremy D. Goldhaber-Fiebert & Rachel E. Rubinfeld & Jay Bhattacharya & Thomas N. Robinson & Paul H. Wise, 2013. "The Utility of Childhood and Adolescent Obesity Assessment in Relation to Adult Health," Medical Decision Making, , vol. 33(2), pages 163-175, February.
    20. Ariel Chernin, 2008. "The Effects of Food Marketing on Children's Preferences: Testing the Moderating Roles of Age and Gender," The ANNALS of the American Academy of Political and Social Science, , vol. 615(1), pages 101-118, January.

    More about this item

    Keywords

    Agribusiness; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:uersib:145319. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/ersgvus.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.