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Introduction of New Food Products With Voluntary Health- and Nutrition-Related Claims, 1989-2010

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  • Martinez, Stephen W.

Abstract

This study tracks food products introduced from 1989 to 2010 to better understand the adoption of voluntary health- and nutrition-related claims by companies. New food products introduced with health- and nutrition-related claims accounted for 43.1 percent of all new U.S. food product introductions in 2010, up from 25.2 percent in 2001 and 34.6 percent in 1989. The reduction in health- and nutrition-related claims from 1989 to 2001 followed enactment of the Nutrition Labeling and Education Act of 1990 (NLEA). The NLEA required most food products to carry the Nutrition Facts label and established labeling rules for the use of voluntary nutrient content and health claims. Overall growth in health- and nutrition-related claims after 2001 reflect increases in low/no calorie, whole grain, high fiber, and low/no sugar claims, along with relatively new claims related to no gluten, no trans fats, antioxidants, and omega-3. This period was characterized by nutrition information and education campaigns targeting obesity. Recent increases in healthand nutrition-related claim use also reflect evolving consumer needs and preferences for foods that promote a healthy lifestyle and disease-fighting capabilities, and new labeling regulations directed at trans fats.

Suggested Citation

  • Martinez, Stephen W., 2013. "Introduction of New Food Products With Voluntary Health- and Nutrition-Related Claims, 1989-2010," Economic Information Bulletin 145319, United States Department of Agriculture, Economic Research Service.
  • Handle: RePEc:ags:uersib:145319
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    File URL: http://purl.umn.edu/145319
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    References listed on IDEAS

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    1. Singletary, Keith W. & Morganosky, Michelle A., 2004. "Functional Foods: Consumer Issues And Future Challenges," Journal of Food Distribution Research, Food Distribution Research Society, vol. 35(01), March.
    2. Golan, Elise H. & Kuchler, Fred & Krissoff, Barry, 2007. "Do Food Labels Make a Difference? Sometimes," Amber Waves, United States Department of Agriculture, Economic Research Service, November.
    3. Golan, Elise & Unnevehr, Laurian, 2008. "Food product composition, consumer health, and public policy: Introduction and overview of special section," Food Policy, Elsevier, vol. 33(6), pages 465-469, December.
    4. Pauline M. Ippolito & Alan D. Mathios, 1990. "Information, Advertising and Health Choices: A Study of the Cereal Market," RAND Journal of Economics, The RAND Corporation, vol. 21(3), pages 459-480, Autumn.
    5. D. I. Padberg, 1992. "Nutritional Labeling as a Policy Instrument," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 74(5), pages 1208-1212.
    6. Mancino, Lisa & Kuchler, Fred & Leibtag, Ephraim, 2008. "Getting consumers to eat more whole-grains: The role of policy, information, and food manufacturers," Food Policy, Elsevier, vol. 33(6), pages 489-496, December.
    7. Norbert L. W. Wilson, 2012. "How the Cookie Crumbles: A Case Study of Gluten-Free Cookies and Random Utility," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 94(2), pages 576-582.
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    Cited by:

    1. Bo Xiong & Daniel Sumner & William Matthews, 2014. "A new market for an old food: the U.S. demand for olive oil," Agricultural Economics, International Association of Agricultural Economists, vol. 45(S1), pages 107-118, November.
    2. Toole, Andrew & Kuchler, Fred, 2015. "Improving Health Through Nutrition Research: An Overview of the U.S. Nutrition Research System," Economic Research Report 197544, United States Department of Agriculture, Economic Research Service.

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