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Consumer Demand For Traceability

  • Hobbs, Jill E.

Consumers have become more discerning in their food consumption choices. Food safety and food quality issues have moved to the forefront of consumer concerns, industry strategies, and in some cases, government policy. A variety of private sector and public policy traceability initiatives have emerged, partly with the objective of reducing consumer information asymmetry with respect to food safety and food quality attributes. This paper examines the role of traceability systems in the food industry and distinguishes between ex-post traceback systems and ex-ante quality verification systems. Examples of voluntary private sector livestock traceability systems and public sector traceability programs are discussed, including the trade implications of mandatory traceability and labeling. The paper presents preliminary results from experimental auctions measuring consumer willingness-to-pay for traceability, food safety and on-farm production assurances.

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File URL: http://purl.umn.edu/14614
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Paper provided by International Agricultural Trade Research Consortium in its series Working Papers with number 14614.

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Date of creation: 2003
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Handle: RePEc:ags:iatrwp:14614
Contact details of provider: Web page: http://iatrcweb.org/

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  1. Dickinson, David L. & Bailey, DeeVon, 2002. "Meat Traceability: Are U.S. Consumers Willing To Pay For It?," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 27(02), December.
  2. McCluskey, Jill J., 2000. "A Game Theoretic Approach To Organic Foods: An Analysis Of Asymmetric Information And Policy," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 29(1), April.
  3. John D. Lawrence, 2002. "Quality Assurance "Down Under": Market Access and Product Differentiation," Midwest Agribusiness Trade Research and Information Center (MATRIC) Publications 02-mbp1, Midwest Agribusiness Trade Research and Information Center (MATRIC) at Iowa State University.
  4. Hayes, Dermot J. & Shogren, Jason F. & Shin, Seung Youll & Kliebenstein, James, 1995. "Valuing Food Safety in Experimental Auction Markets," Staff General Research Papers 835, Iowa State University, Department of Economics.
  5. Grossman, Sanford J, 1981. "The Informational Role of Warranties and Private Disclosure about Product Quality," Journal of Law and Economics, University of Chicago Press, vol. 24(3), pages 461-83, December.
  6. John D. Lawrence, 2002. "Quality Assurance "Down Under": Market Access and Product Differentiation," Center for Agricultural and Rural Development (CARD) Publications 02-mbp1, Center for Agricultural and Rural Development (CARD) at Iowa State University.
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