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Quality Assurance "Down Under": Market Access and Product Differentiation

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  • John D. Lawrence

Abstract

Australia and New Zealand are major beef producing countries and major beef exporters. Unlike the case in the United States, where less than 10 percent of beef is exported, approximately 60 percent of Australia's and 85 percent of New Zealand's beef production is exported. Because of their dependency on a diverse set of export customers, these two countries are developing quality assurance programs that differentiate their beef in the global market and assure individual customers that the product is safe and meets customer needs. The Australian government and beef industry have invested in innovative identification, grading, and quality assurance systems that can be used by processors, producers, and supply chains. New Zealand relies upon individual processors to develop and implement quality assurance programs with their producers and suppliers. Using these innovations, supply chains have been able to distance themselves from the commodity market.

Suggested Citation

  • John D. Lawrence, 2002. "Quality Assurance "Down Under": Market Access and Product Differentiation," Center for Agricultural and Rural Development (CARD) Publications 02-mbp1, Center for Agricultural and Rural Development (CARD) at Iowa State University.
  • Handle: RePEc:ias:cpaper:02-mbp1
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    Citations

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    Cited by:

    1. Wasylyniuk, Chad R. & Bessel, Kristan M. & Kerr, William A. & Hobbs, Jill E., 2003. "The Evolving International Trade Regime For Food Safety And Environmental Standards: Potential Opportunities And Constraints For Saskatchewan'S Beef Feedlot Industry," Reports 23937, Estey Centre for Law and Economics in International Trade.
    2. Jill E. Hobbs & DeeVon Bailey & David L. Dickinson & Morteza Haghiri, 2005. "Traceability in the Canadian Red Meat Sector: Do Consumers Care?," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 53(1), pages 47-65, March.
    3. Hobbs, Jill E., 2003. "Traceability And Country Of Origin Labelling," Farm Policy Development and Policy Tensions under NAFTA; Proceedings of the 9th Agricultural and Food Policy Systems Information Workshop - 2003 16813, Farm Foundation, Agricultural and Food Policy Systems Information Workshops.
    4. Hobbs, Jill E., 2003. "Consumer Demand For Traceability," Working Papers 14614, International Agricultural Trade Research Consortium.

    More about this item

    Keywords

    beef; quality assurance; traceability; value-added.;

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