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Estimating and Investigating Organic Premiums for Retail‐Level Food Products

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  • Edward C. Jaenicke
  • Andrea C. Carlson

Abstract

ABSTRACT Using 7 years of household‐level scanner data, we use a hedonic pricing model to estimate the organic price premium for four retail‐level food products. In each case, we find strong organic premiums of about 30% for bagged carrots, over 40% for canned soup, over 50% for coffee, and over 70% for milk. Using the estimated results from the hedonic price model, we pool the results across products, markets, and years, and then estimate a novel second‐stage model where we uncover retail‐level market factors associated with higher or lower premiums. For example, we find that category‐level organic sales are associated with higher organic price premiums, whereas category‐level nonorganic sales are associated with lower premiums. Taken collectively, our results suggest that organic price premiums are not threatened in the near term, but that several competing factors help moderate the size of the premiums.

Suggested Citation

  • Edward C. Jaenicke & Andrea C. Carlson, 2015. "Estimating and Investigating Organic Premiums for Retail‐Level Food Products," Agribusiness, John Wiley & Sons, Ltd., vol. 31(4), pages 453-471, October.
  • Handle: RePEc:wly:agribz:v:31:y:2015:i:4:p:453-471
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    File URL: http://hdl.handle.net/10.1002/agr.21413
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    References listed on IDEAS

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    1. Ward, Clement E. & Lusk, Jayson L. & Dutton, Jennifer M., 2008. "Implicit Value of Retail Beef Product Attributes," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 33(3), pages 1-18.
    2. Chung L. Huang & Biing-Hwan Lin, 2007. "A Hedonic Analysis of Fresh Tomato Prices among Regional Markets," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 29(4), pages 783-800.
    3. Kiesel Kristin & Villas-Boas Sofia B, 2007. "Got Organic Milk? Consumer Valuations of Milk Labels after the Implementation of the USDA Organic Seal," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 5(1), pages 1-40, April.
    4. Boland, Michael & Schroeder, Ted, 2002. "Marginal Value of Quality Attributes for Natural and Organic Beef," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 34(1), pages 39-49, April.
    5. Steven C. Blank & Gary D. Thompson, 2004. "Can/Should/Will A Niche Become the Norm? Organic Agriculture's Short Past and Long Future," Contemporary Economic Policy, Western Economic Association International, vol. 22(4), pages 483-503, October.
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    7. Waseem Ahmad & Sven Anders, 2012. "The Value of Brand and Convenience Attributes in Highly Processed Food Products," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 60(1), pages 113-133, March.
    8. Smith, Travis A. & Lin, Biing-Hwan & Huang, Chung L., 2008. "Organic Premiums of U.S. Fresh Produce," 2008 Conference, April 21-22, 2008, St. Louis, Missouri 37626, NCCC-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management.
    9. Maguire, Kelly B. & Owens, Nicole N. & Simon, Nathalie B., 2004. "The Price Premium for Organic Babyfood: A Hedonic Analysis," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 29(1), pages 1-18, April.
    10. Rosen, Sherwin, 1974. "Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition," Journal of Political Economy, University of Chicago Press, vol. 82(1), pages 34-55, Jan.-Feb..
    11. Brown, James N & Rosen, Harvey S, 1982. "On the Estimation of Structural Hedonic Price Models," Econometrica, Econometric Society, vol. 50(3), pages 765-768, May.
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    13. Greene, Catherine R. & Dimitri, Carolyn & Lin, Biing-Hwan & McBride, William D. & Oberholtzer, Lydia & Smith, Travis A., 2009. "Emerging Issues in the U.S. Organic Industry," Economic Information Bulletin 58617, United States Department of Agriculture, Economic Research Service.
    14. Edward Jaenicke & Carolyn Dimitri & Lydia Oberholtzer, 2011. "Retailer Decisions about Organic Imports and Organic Private Labels," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 93(2), pages 597-603.
    15. repec:oup:revage:v:29:y:2007:i:4:p:783-800. is not listed on IDEAS
    16. Kiesel Kristin & Villas-Boas Sofia B, 2007. "Got Organic Milk? Consumer Valuations of Milk Labels after the Implementation of the USDA Organic Seal," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 5(1), pages 1-40, April.
    17. repec:oup:revage:v:31:y:2009:i:3:p:470-492. is not listed on IDEAS
    18. Chen Zhen & Justin L. Taylor & Mary K. Muth & Ephraim Leibtag, 2009. "Understanding Differences in Self-Reported Expenditures between Household Scanner Data and Diary Survey Data: A Comparison of Homescan and Consumer Expenditure Survey," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 31(3), pages 470-492.
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    Cited by:

    1. Yu Jiang & H. Holly Wang & Shaosheng Jin & Michael S. Delgado, 2019. "The Promising Effect of a Green Food Label in the New Online Market," Sustainability, MDPI, Open Access Journal, vol. 11(3), pages 1-14, February.
    2. Staudigel, Matthias & Trubnikov, Aleksej, 2018. "How do organic price premiums vary across different supply and demand side factors? A hedonic analysis of the German market for fresh meat," 2018 Annual Meeting, August 5-7, Washington, D.C. 273989, Agricultural and Applied Economics Association.
    3. Carlson, Andrea C. & Waldrop, Megan, 2018. "Estimating Retail Organic Price Premiums for Snack Foods Using Scanner Data from 2013 to 2016," 2018 Annual Meeting, August 5-7, Washington, D.C. 274053, Agricultural and Applied Economics Association.

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