An Approach to Predicting Demand for an Agricultural Innovation
Historically research about diffusion has largely been focused on rates of adoption and explanations for them. This is a matter of secondary importance, arguably, to the question of the likely total level of adoption. In the case of agricultural innovations total adoption can be expected to be strongly correlated to the value attributed to the innovation by those producers for whom it is relevant. In this paper a model is presented which frames the components of the farm management context that substantially determine the valuation of innovations. This model has been developed over two decades of research into potential adoption.
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- Steenkamp, Jan-Benedict E M & Gielens, Katrijn, 2003. " Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods," Journal of Consumer Research, Oxford University Press, vol. 30(3), pages 368-84, December.
- Gifford Sharon, 2005. "Limited Attention as the Bound on Rationality," The B.E. Journal of Theoretical Economics, De Gruyter, vol. 5(1), pages 1-42, December.
- Abadi Ghadim, Amir K. & Pannell, David J., 1999.
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Blackwell, vol. 21(2), pages 145-154, October.
- Ghadim, Amir K. Abadi & Pannell, David J., 1999. "A conceptual framework of adoption of an agricultural innovation," Agricultural Economics of Agricultural Economists, International Association of Agricultural Economists, vol. 21(2), October.
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