Motivations, risk perceptions and adoption of conservation practices by farmers
Society's expectations of farmers in relation to their environmental performance are ever increasing, in general terms and in response to regional challenges. One tool for achieving environmental improvements in agriculture is the design and promotion of region-specific 'best management practices' (BMPs). BMPs are conservation practices aimed at reducing diffuse source pollution from agricultural lands and thus improving end-of-catchment water quality. A suite of grazing BMPs was developed for the Burdekin River catchment in Australia, which drains into the Great Barrier Reef lagoon. BMPs were developed in a consultative fashion but without explicit consideration of key factors that influence adoption, in particular farmers' goals and risk perceptions. This paper utilises the data from a survey of 94 graziers in the Burdekin River catchment to explore whether and to what extent motivations and risk perceptions influence the adoption of BMPs. The results demonstrate clear correlations between both motivations, and risk attitudes, and the adoption of BMPs. In particular, strong conservation and lifestyle motivation translates into intrinsic motivation for adoption of conservation practices, while option values prevent strongly economically/financially motivated farmers from adopting in the absence of external incentives. We conclude that a sound understanding of farmers' motivations and risk attitudes is required--in a regional, industry and environmental context--to tailor public investments aimed at providing relevant improvements in the environmental performance of agriculture.
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Marra, Michele & Pannell, David J. & Abadi Ghadim, Amir, 2003. "The economics of risk, uncertainty and learning in the adoption of new agricultural technologies: where are we on the learning curve?," Agricultural Systems, Elsevier, vol. 75(2-3), pages 215-234.
- Bard, Sharon K. & Barry, Peter J., 2000. "Developing A Scale For Assessing Risk Attitudes Of Agricultural Decision Makers," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 3(01).
- Hayley H. Chouinard & Tobias Paterson & Philip R. Wandschneider & Adrienne M. Ohler, 2008. "Will Farmers Trade Profits for Stewardship? Heterogeneous Motivations for Farm Practice Selection," Land Economics, University of Wisconsin Press, vol. 84(1), pages 66-82.
- Beal, Diana J., 1996. "Emerging Issues in Risk Management in Farm Firms," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 64(03), December.
- Amir K. Abadi Ghadim & David J. Pannell & Michael P. Burton, 2005. "Risk, uncertainty, and learning in adoption of a crop innovation," Agricultural Economics, International Association of Agricultural Economists, vol. 33(1), pages 1-9, July.
- Abadi Ghadim, Amir K. & Pannell, David J., 1999.
"A conceptual framework of adoption of an agricultural innovation,"
Blackwell, vol. 21(2), pages 145-154, October.
- Ghadim, Amir K. Abadi & Pannell, David J., 1999. "A conceptual framework of adoption of an agricultural innovation," Agricultural Economics of Agricultural Economists, International Association of Agricultural Economists, vol. 21(2), October.
- Austin, E.J. & Willock, J. & Deary, I.J. & Gibson, G.J. & Dent, J.B. & Edwards-Jones, G. & Morgan, O. & Grieve, R. & Sutherland, A., 1998. "Empirical models of farmer behaviour using psychological, social and economic variables. Part II: nonlinear and expert modelling," Agricultural Systems, Elsevier, vol. 58(2), pages 225-241, October.
- Austin, E.J & Willock, J & Deary, I.J & Gibson, G.J & Dent, J.B & Edwards-Jones, G & Morgan, O & Grieve, R & Sutherland, A, 1998. "Empirical models of farmer behaviour using psychological, social and economic variables. Part I: linear modelling," Agricultural Systems, Elsevier, vol. 58(2), pages 203-224, October.
- Scott Fausti & Jeffrey Gillespie, 2006. "Measuring risk attitude of agricultural producers using a mail survey: how consistent are the methods?," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 50(2), pages 171-188, June.
- Fausti, Scott W. & Gillespie, Jeffrey M., 2006. "Measuring risk attitude of agricultural producers using a mail survey: how consistent are the methods?," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 50(2), June.
- Harwood, Joy L. & Heifner, Richard G. & Coble, Keith H. & Perry, Janet E. & Somwaru, Agapi, 1999. "Managing Risk in Farming: Concepts, Research, and Analysis," Agricultural Economics Reports 34081, United States Department of Agriculture, Economic Research Service.
- Lien, Gudbrand & Brian Hardaker, J. & Flaten, Ola, 2007. "Risk and economic sustainability of crop farming systems," Agricultural Systems, Elsevier, vol. 94(2), pages 541-552, May.
- Gudbrand Lien & Ola Flaten & Anne Moxnes Jervell & Martha Ebbesvik & Matthias Koesling & Paul Steinar Valle, 2006. "Management and Risk Characteristics of Part-Time and Full-Time Farmers in Norway," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 28(1), pages 111-131.
- Martin, Sandra, 1996. "Risk Management Strategies in New Zealand Agriculture and Horticulture," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 64(01), April.
- Maybery, Darryl & Crase, Lin & Gullifer, Chris, 2005. "Categorising farming values as economic, conservation and lifestyle," Journal of Economic Psychology, Elsevier, vol. 26(1), pages 59-72, February. Full references (including those not matched with items on IDEAS)
When requesting a correction, please mention this item's handle: RePEc:eee:agisys:v:99:y:2009:i:2-3:p:86-104. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dana Niculescu)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.