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An assessment of user-driven innovativeness in a mobile computing travel platform

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  • Lalicic, Lidija
  • Dickinger, Astrid

Abstract

Web 2.0 code-free interfaces and mobile computing platforms allow consumers to creatively create content and share with their peers. As a result, numerous user-driven innovation-oriented communities started to emerge. Nowadays, these communities are available through smartphones. Especially in the field of tourism these platforms started to reshape marketing practices as well as tourist behaviour. Therefore, this study analysed a mobile computing travel platform by integrating creativity theory and platform engagement to explain this phenomenon. First, the study demonstrates users' innovative traits influencing their online behaviour. Second, for marketers this study illustrates the importance of an effective working environment to support consumers producing user-driven innovate as well as the opportunities to attract highly innovative users.

Suggested Citation

  • Lalicic, Lidija & Dickinger, Astrid, 2019. "An assessment of user-driven innovativeness in a mobile computing travel platform," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 233-241.
    • Handle: RePEc:eee:tefoso:v:144:y:2019:i:c:p:233-241
    DOI: 10.1016/j.techfore.2017.02.024
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    References listed on IDEAS

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    2. Das, Kallol & Patel, Jayesh D. & Sharma, Anuj & Shukla, Yupal, 2023. "Creativity in marketing: Examining the intellectual structure using scientometric analysis and topic modeling," Journal of Business Research, Elsevier, vol. 154(C).
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    4. Cuomo, Maria Teresa & Tortora, Debora & Foroudi, Pantea & Giordano, Alex & Festa, Giuseppe & Metallo, Gerardino, 2021. "Digital transformation and tourist experience co-design: Big social data for planning cultural tourism," Technological Forecasting and Social Change, Elsevier, vol. 162(C).
    5. Ghasemzadeh, Khatereh & Bortoluzzi, Guido & Yordanova, Zornitsa, 2022. "Collaborating with users to innovate: A systematic literature review," Technovation, Elsevier, vol. 116(C).
    6. Li Jiang & Mei Zhao & Hao Lin & Lvyu Yang, 2022. "How Do Consumer Innovation Characteristics and Consumption Value Shape Users’ Willingness to Buy Innovative Car Safety Seats?," Sustainability, MDPI, vol. 15(1), pages 1-28, December.

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