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Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk

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Cited by:

  1. Tingfa Zhang & Huaying Qin & Weishuang Xu, 2022. "Environmental Regulation, Greenwashing Behaviour, and Green Governance of High-Pollution Enterprises in China," IJERPH, MDPI, vol. 19(19), pages 1-22, October.
  2. Minh-Tri Ha, 2021. "Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives," SAGE Open, , vol. 11(3), pages 21582440211, July.
  3. Arnould, Eric & Helkkula, Anu, 2024. "Imagining post-marketing: Neo-animist resource circulation and value cocreation," Journal of Business Research, Elsevier, vol. 176(C).
  4. Prabhjot S. Mukandwal & David E. Cantor & Russell N. Laczniak, 2024. "Consumer reactions to environmentally irresponsible sourcing practices: An intentionality and motive perspective," Journal of Supply Chain Management, Institute for Supply Management, vol. 60(3), pages 39-58, July.
  5. Mushahid Ali Shamsi & Asiya Chaudhary & Imran Anwar & Rajarshi Dasgupta & Sachin Sharma, 2022. "Nexus between Environmental Consciousness and Consumers’ Purchase Intention toward Circular Textile Products in India: A Moderated-Mediation Approach," Sustainability, MDPI, vol. 14(20), pages 1-18, October.
  6. Gunnar Gutsche & Bernhard Zwergel, 2016. "Information barriers and SRI market participation – Can sustainability and transparency labels help?," MAGKS Papers on Economics 201624, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
  7. Béatrice Parguel & Johnson Guillaume, 2021. "Beyond greenwashing: Addressing 'the great illusion' of green advertising," Post-Print halshs-03425494, HAL.
  8. Yu-Shan Chen & Ching-Hsun Chang & Yu-Hsien Lin, 2014. "Green Transformational Leadership and Green Performance: The Mediation Effects of Green Mindfulness and Green Self-Efficacy," Sustainability, MDPI, vol. 6(10), pages 1-18, September.
  9. İbrahim Topal & Sima Nart & Cüneyt Akar & Alptekin Erkollar, 2020. "The effect of greenwashing on online consumer engagement: A comparative study in France, Germany, Turkey, and the United Kingdom," Business Strategy and the Environment, Wiley Blackwell, vol. 29(2), pages 465-480, February.
  10. Mahnaz Mansoor & Justin Paul, 2022. "Consumers' choice behavior: An interactive effect of expected eudaimonic well‐being and green altruism," Business Strategy and the Environment, Wiley Blackwell, vol. 31(1), pages 94-109, January.
  11. Newton, Joshua D. & Tsarenko, Yelena & Ferraro, Carla & Sands, Sean, 2015. "Environmental concern and environmental purchase intentions: The mediating role of learning strategy," Journal of Business Research, Elsevier, vol. 68(9), pages 1974-1981.
  12. Timmons, Shane & Whelan, Ava & Kelly, Clare, 2023. "An experimental test of a greenwashing inoculation intervention: Effects on identification, trust and intentions," Papers WP760, Economic and Social Research Institute (ESRI).
  13. Elena-Simina Lakatos & Ligia-Maria Nan & Laura Bacali & George Ciobanu & Andreea-Maria Ciobanu & Lucian-Ionel Cioca, 2021. "Consumer Satisfaction towards Green Products: Empirical Insights from Romania," Sustainability, MDPI, vol. 13(19), pages 1-15, October.
  14. Daniel Bladt & Guido van Capelleveen & Devrim Murat Yazan, 2024. "The influence of greenwashing practices on brand attitude: A multidimensional consumer analysis in Germany," Business Strategy and the Environment, Wiley Blackwell, vol. 33(2), pages 597-625, February.
  15. Konstantinos Pitsakis & Vangelis Souitaris & Nicos Nicolaou, 2015. "The Peripheral Halo Effect: Do Academic Spinoffs Influence Universities' Research Income?," Journal of Management Studies, Wiley Blackwell, vol. 52(3), pages 321-353, May.
  16. Steven Day & Janet Godsell & Donato Masi & Wanrong Zhang, 2020. "Predicting consumer adoption of branded subscription services: A prospect theory perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 1310-1330, March.
  17. Galletta, Simona & Mazzù, Sebastiano & Naciti, Valeria & Paltrinieri, Andrea, 2024. "A PRISMA systematic review of greenwashing in the banking industry: A call for action," Research in International Business and Finance, Elsevier, vol. 69(C).
  18. Pituwela Kankanamge Chamari Dinesha & Prof. P. G. S. Amila Jayarathne & Dr. Galdolage, B.S., 2024. "A Systematic Literature Review on the Attitude-Behaviour Divides in Favour of Sustainable Consumption," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(11), pages 2504-2514, November.
  19. Mubashir Ahmad Aukhoon & Junaid Iqbal & Zahoor Ahmad Parray, 2024. "Impact of corporate social responsibility on employee green behavior: Role of green human resource management practices and employee green culture," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(5), pages 3768-3778, September.
  20. Krittinee Nuttavuthisit & John Thøgersen, 2017. "The Importance of Consumer Trust for the Emergence of a Market for Green Products: The Case of Organic Food," Journal of Business Ethics, Springer, vol. 140(2), pages 323-337, January.
  21. Indra Overland & Anatoli Bourmistrov & Brigt Dale & Stephanie Irlbacher‐Fox & Javlon Juraev & Eduard Podgaiskii & Florian Stammler & Stella Tsani & Roman Vakulchuk & Emma C. Wilson, 2021. "The Arctic Environmental Responsibility Index: A method to rank heterogenous extractive industry companies for governance purposes," Business Strategy and the Environment, Wiley Blackwell, vol. 30(4), pages 1623-1643, May.
  22. Lu, Allan Cheng Chieh & Gursoy, Dogan & Lu, Carol Yi Rong, 2016. "Antecedents and outcomes of consumers’ confusion in the online tourism domain," Annals of Tourism Research, Elsevier, vol. 57(C), pages 76-93.
  23. Hua Liu & Juncheng Wang & Mengna Liu, 2024. "Can digital finance curb corporate ESG decoupling? Evidence from Shanghai and Shenzhen A-shares listed companies," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-15, December.
  24. Jiajia Zhang & Jin Sun, 2021. "Green Talk or Green Walk: Chinese Consumer Positive Word-of-Mouth to Corporate Environmental Actions in Polluting Industries," Sustainability, MDPI, vol. 13(9), pages 1-22, May.
  25. Wehnert, Peter & Baccarella, Christian V. & Beckmann, Markus, 2019. "In crowdfunding we trust? Investigating crowdfunding success as a signal for enhancing trust in sustainable product features," Technological Forecasting and Social Change, Elsevier, vol. 141(C), pages 128-137.
  26. Anxin Xu & Chenwen Wei & Manhua Zheng & Lili Sun & Decong Tang, 2022. "Influence of Perceived Value on Repurchase Intention of Green Agricultural Products: From the Perspective of Multi-Group Analysis," Sustainability, MDPI, vol. 14(22), pages 1-17, November.
  27. Ha Junsheng & Muhammad Mehedi Masud & Rulia Akhtar & Md. Sohel Rana, 2020. "The Mediating Role of Employees’ Green Motivation between Exploratory Factors and Green Behaviour in the Malaysian Food Industry," Sustainability, MDPI, vol. 12(2), pages 1-18, January.
  28. Yanmei Tang & Shuangzhou Chen & Zongjin Yuan, 2020. "The effects of hedonic, gain, and normative motives on sustainable consumption: Multiple mediating evidence from China," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(4), pages 741-750, July.
  29. Kim T. Baumgartner & Carolin A. Ernst & Thomas M. Fischer, 2022. "How Corporate Reputation Disclosures Affect Stakeholders’ Behavioral Intentions: Mediating Mechanisms of Perceived Organizational Performance and Corporate Reputation," Journal of Business Ethics, Springer, vol. 175(2), pages 361-389, January.
  30. Whitney Ginder & Wi-Suk Kwon & Sang-Eun Byun, 2021. "Effects of Internal–External Congruence-Based CSR Positioning: An Attribution Theory Approach," Journal of Business Ethics, Springer, vol. 169(2), pages 355-369, March.
  31. Tser-Yieth Chen & Chi-Jui Huang, 2019. "Dual Pathways of Value Endorsement in Green Marketing," Sustainability, MDPI, vol. 11(8), pages 1-23, April.
  32. Rita Henriques & Filipa Figueiredo & João Nunes, 2023. "Consumers’ Perspectives on Circular Economy: Main Tendencies for Market Valorization," Sustainability, MDPI, vol. 15(19), pages 1-26, September.
  33. Shehawy, Yasser Moustafa & Agag, Gomaa & Alamoudi, Hawazen O. & Alharthi, Majed D. & Brown, Abraham & Labben, Thouraya Gherissi & Abdelmoety, Ziad H., 2024. "Cross-national differences in consumers’ willingness to pay (WTP) more for green hotels," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  34. Zengrui Xiao & Ying Wang & Dongjie Guo, 2022. "Will Greenwashing Result in Brand Avoidance? A Moderated Mediation Model," Sustainability, MDPI, vol. 14(12), pages 1-15, June.
  35. Matthias Gotsch & Carsten Gandenberger & Luisa Serafimov & Mathias Miemiec, 2023. "Top‐down and bottom‐up strategies for the implementation of corporate social responsibility: A qualitative survey of an international IT services company," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(4), pages 1645-1663, July.
  36. David Bürgin & Robert Wilken, 2022. "Increasing Consumers’ Purchase Intentions Toward Fair-Trade Products Through Partitioned Pricing," Journal of Business Ethics, Springer, vol. 181(4), pages 1015-1040, December.
  37. Mushahid Ali Shamsi & Imran Anwar & Asiya Chaudhary & Samreen Akhtar & Alam Ahmad, 2023. "Sustainable Transition through Circular Textile Products: An Empirical Study of Consumers’ Acceptance in India," Sustainability, MDPI, vol. 15(18), pages 1-20, September.
  38. Syed Hasnain Alam Kazmi & Muhammad Saeed Shahbaz & Muhammad Shujaat Mubarik & Junaid Ahmed, 2021. "Switching behaviors toward green brands: evidence from emerging economy," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(8), pages 11357-11381, August.
  39. Huang, Hongfu & Xing, Xinjie & He, Yong & Gu, Xiaoyu, 2020. "Combating greenwashers in emerging markets: A game-theoretical exploration of firms, customers and government regulations," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 140(C).
  40. Tung-Lai Hu & Chuang-Min Chao & Chia-Hung Lin, 2024. "The Role of Social Media Marketing in Green Product Repurchase Intention," Sustainability, MDPI, vol. 16(14), pages 1-23, July.
  41. Tuğba Yeğin & Muhammad Ikram, 2022. "Analysis of Consumers’ Electric Vehicle Purchase Intentions: An Expansion of the Theory of Planned Behavior," Sustainability, MDPI, vol. 14(19), pages 1-27, September.
  42. Thi Thu Huong Nguyen & Zhi Yang & Ninh Nguyen & Lester W. Johnson & Tuan Khanh Cao, 2019. "Greenwash and Green Purchase Intention: The Mediating Role of Green Skepticism," Sustainability, MDPI, vol. 11(9), pages 1-16, May.
  43. Zhang, Wei & Qin, Chu & Zhang, Wenyao, 2023. "Top management team characteristics, technological innovation and firm's greenwashing: Evidence from China's heavy-polluting industries," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
  44. Ziyi Fang, 2024. "Greenwashing Versus Green Authenticity: How Green Social Media Influences Consumer Perceptions and Green Purchase Decisions," Sustainability, MDPI, vol. 16(23), pages 1-13, December.
  45. Jiyun Kang & Gwendolyn Hustvedt, 2014. "Building Trust Between Consumers and Corporations: The Role of Consumer Perceptions of Transparency and Social Responsibility," Journal of Business Ethics, Springer, vol. 125(2), pages 253-265, December.
  46. M. Mulej & Sonja Sibila Lebe & Igor Vrečko, 2015. "Eco-labels and Schemes: A Requisitely Holistic Proof of Tourism's Social Responsibility?," Systems Research and Behavioral Science, Wiley Blackwell, vol. 32(2), pages 247-255, March.
  47. Wei Li & Weining Li & Veikko Seppänen & Timo Koivumäki, 2022. "How and when does perceived greenwashing affect employees' job performance? Evidence from China," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(5), pages 1722-1735, September.
  48. Yongbo Sun & Binbin Shi, 2022. "Impact of Greenwashing Perception on Consumers’ Green Purchasing Intentions: A Moderated Mediation Model," Sustainability, MDPI, vol. 14(19), pages 1-15, September.
  49. Donato Morea & Marcelo Gattermann Perin & Camila Kolling & Janine Fleith de Medeiros & Jose Luis Duarte Ribeiro, 2023. "Environmental Product Innovation and Perceived Brand Value: The Mediating Role of Ethical-Related Aspects," Sustainability, MDPI, vol. 15(14), pages 1-17, July.
  50. Dandan Wang & Thomas Walker, 2023. "How to Regain Green Consumer Trust after Greenwashing: Experimental Evidence from China," Sustainability, MDPI, vol. 15(19), pages 1-24, October.
  51. Florian Hawlitschek & Nicole Stofberg & Timm Teubner & Patrick Tu & Christof Weinhardt, 2018. "How Corporate Sharewashing Practices Undermine Consumer Trust," Sustainability, MDPI, vol. 10(8), pages 1-18, July.
  52. Liu, Changyu & Song, Yadong & Wang, Wei & Shi, Xunpeng, 2023. "The governance of manufacturers’ greenwashing behaviors: A tripartite evolutionary game analysis of electric vehicles," Applied Energy, Elsevier, vol. 333(C).
  53. Nagy-Kercsó Katalin, 2023. "Towards Sustainability on a Sea of Eco-Labels. Leading or Misleading?," Acta Universitatis Sapientiae, Economics and Business, Sciendo, vol. 11(1), pages 186-207, October.
  54. Cristina VOINEA & Radu USZKAI, 2020. "Do Companies Engage In Moral Grandstanding?," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(1), pages 1033-1039, November.
  55. Anna Jakubczak & Malgorzata Gotowska, 2020. "Green Consumerism vs. Greenwashing," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 1098-1112.
  56. Cristina Longo & Avi Shankar & Peter Nuttall, 2019. "“It’s Not Easy Living a Sustainable Lifestyle”: How Greater Knowledge Leads to Dilemmas, Tensions and Paralysis," Journal of Business Ethics, Springer, vol. 154(3), pages 759-779, February.
  57. Marta Pizzetti & Lucia Gatti & Peter Seele, 2021. "Firms Talk, Suppliers Walk: Analyzing the Locus of Greenwashing in the Blame Game and Introducing ‘Vicarious Greenwashing’," Journal of Business Ethics, Springer, vol. 170(1), pages 21-38, April.
  58. Hu, Xin & Zhu, Bo & Lin, Renda & Li, Xiru & Zeng, Lidan & Zhou, Sitong, 2024. "How does greenness translate into greenium? Evidence from China's green bonds," Energy Economics, Elsevier, vol. 133(C).
  59. Joanna Radomska & Przemysław Wołczek & Letycja Sołoducho-Pelc & Susana Silva, 2019. "The Impact of Trust on the Approach to Management—A Case Study of Creative Industries," Sustainability, MDPI, vol. 11(3), pages 1-16, February.
  60. Davide C. Orazi & Eugene Y. Chan, 2020. "“They Did Not Walk the Green Talk!:” How Information Specificity Influences Consumer Evaluations of Disconfirmed Environmental Claims," Journal of Business Ethics, Springer, vol. 163(1), pages 107-123, April.
  61. Alencar Bravo & Darli Vieira & Thais Ayres Rebello, 2022. "The Origins, Evolution, Current State, and Future of Green Products and Consumer Research: A Bibliometric Analysis," Sustainability, MDPI, vol. 14(17), pages 1-25, September.
  62. Jorge Alberto Esponda Perez & Faisal Ejaz & Sarmad Ejaz, 2023. "Green Transformational Leadership, GHRM, and Proenvironmental Behavior: An Effectual Drive to Environmental Performances of Small- and Medium-Sized Enterprises," Sustainability, MDPI, vol. 15(5), pages 1-17, March.
  63. Michael Yao-Ping Peng & Li Zhang & Meng-Hsiu Lee & Fang-Yih Hsu & Yan Xu & Yuan He, 2024. "The relationship between strategic human resource management, green innovation and environmental performance: a moderated-mediation model," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-13, December.
  64. Yong Ming Wang & Hafiz Muhammad Fakhar Zaman & Abdul Khaliq Alvi, 2022. "Linkage of Green Brand Positioning and Green Customer Value With Green Purchase Intention: The Mediating and Moderating Role of Attitude Toward Green Brand and Green Trust," SAGE Open, , vol. 12(2), pages 21582440221, June.
  65. repec:ers:journl:v:xxiv:y:2021:i:4b:p:914-922 is not listed on IDEAS
  66. Ioannis Ioannou & George Kassinis & Giorgos Papagiannakis, 2023. "The Impact of Perceived Greenwashing on Customer Satisfaction and the Contingent Role of Capability Reputation," Journal of Business Ethics, Springer, vol. 185(2), pages 333-347, June.
  67. Shiu, Jerry Yuwen, 2021. "Risk-reduction strategies in competitive convenience retail: How brand confusion can impact choice among existing similar alternatives," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  68. Lin, Jialing & Lobo, Antonio & Leckie, Civilai, 2017. "The role of benefits and transparency in shaping consumers’ green perceived value, self-brand connection and brand loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 133-141.
  69. Silvia Ruiz-Blanco & Silvia Romero & Belen Fernandez-Feijoo, 2022. "Green, blue or black, but washing–What company characteristics determine greenwashing?," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(3), pages 4024-4045, March.
  70. Sheng-Hsiung Chang, 2015. "The Influence of Green Viral Communications on Green Purchase Intentions: The Mediating Role of Consumers’ Susceptibility to Interpersonal Influences," Sustainability, MDPI, vol. 7(5), pages 1-21, April.
  71. Olson, Erik L., 2022. "Advocacy bias in the green marketing literature: Where seldom is heard a discouraging word," Journal of Business Research, Elsevier, vol. 144(C), pages 805-820.
  72. Adele Caldarelli & Luca Ferri & Marco Maffei, 2016. "I rischi derivanti dall?implementazione del cloud computing: un?indagine empirica nelle PMI Italiane," MANAGEMENT CONTROL, FrancoAngeli Editore, vol. 2016(3), pages 27-48.
  73. Robinson, Stefanie & Eilert, Meike, 2018. "The role of message specificity in corporate social responsibility communication," Journal of Business Research, Elsevier, vol. 90(C), pages 260-268.
  74. Prasad Siba Borah & Courage Simon Kofi Dogbe & Nyankomo Marwa, 2024. "Generation Z's green purchase behavior: Do green consumer knowledge, consumer social responsibility, green advertising, and green consumer trust matter for sustainable development?," Business Strategy and the Environment, Wiley Blackwell, vol. 33(5), pages 4530-4546, July.
  75. Imran Khan & Furrukh Bashir & Rashid Ahmad & Muhammad Ayub, 2021. "Shopping Motivation and Green Consumption: A Study about Green Buying Behavior of Pakistani Consumers," iRASD Journal of Management, International Research Alliance for Sustainable Development (iRASD), vol. 3(3), pages 233-242, December.
  76. Anna Jakubczak & Małgorzata Gotowska, 2020. "Green Consumerism vs. Greenwashing," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 167-181.
  77. Dong Pan & Bao Wang & Jun Li & Fei Wu, 2024. "Exploring the User Adoption Mechanism of Green Transportation Services in the Context of the Electricity–Carbon Market Synergy," Energies, MDPI, vol. 17(1), pages 1-18, January.
  78. Dhir, Amandeep & Sadiq, Mohd & Talwar, Shalini & Sakashita, Mototaka & Kaur, Puneet, 2021. "Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  79. Nishat Babu & Kenneth de Roeck & Nicolas Raineri, 2020. "Hypocritical organizations: Implications for employee social responsibility," Post-Print hal-03796007, HAL.
  80. Alaa M. S. Azazz & Ibrahim A. Elshaer & Abdulaziz Al Thani & Mohamed Algezawy & Abeer A. Mahrous & Mahmoud A. Mansour & Azza Abdel Moneim & Sameh Fayyad, 2024. "The Influence of Green Demarketing on Brand Credibility, Green Authenticity, and Greenwashing in the Food Industry," Sustainability, MDPI, vol. 16(21), pages 1-17, October.
  81. Fe Yoo & Hye Jung Jung & Kyung Wha Oh, 2021. "Motivators and Barriers for Buying Intention of Upcycled Fashion Products in China," Sustainability, MDPI, vol. 13(5), pages 1-19, February.
  82. Jennifer L. Robertson & A. Wren Montgomery & Timur Ozbilir, 2023. "Employees' response to corporate greenwashing," Business Strategy and the Environment, Wiley Blackwell, vol. 32(7), pages 4015-4027, November.
  83. Aysun Kahraman & İpek Kazançoğlu, 2019. "Understanding consumers' purchase intentions toward natural‐claimed products: A qualitative research in personal care products," Business Strategy and the Environment, Wiley Blackwell, vol. 28(6), pages 1218-1233, September.
  84. Yingxue Gao & Yan Chen, 2024. "Watchdogs or Enablers? Analyzing the Role of Analysts in ESG Greenwashing in China," Sustainability, MDPI, vol. 16(11), pages 1-28, May.
  85. Jalan, Akanksha & Matkovskyy, Roman & Urquhart, Andrew & Yarovaya, Larisa, 2023. "The role of interpersonal trust in cryptocurrency adoption," Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 83(C).
  86. Shu Yang & Yidan Huang & Hsin-Yi Chan & Cheng-Hsueh Yang, 2023. "The Impact of Corporate Social Responsibility Practices on Customer Value Co-Creation and Perception in the Digital Context: A Case Study of Taiwan Bank Industry," Sustainability, MDPI, vol. 15(11), pages 1-13, May.
  87. Gleim, Mark R. & McCullough, Heath & Sreen, Naman & Pant, Logan G., 2023. "Is doing right all that matters in sustainability marketing? The role of fit in sustainable marketing strategies," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  88. Ying Sun & Biao Luo & Shanyong Wang & Wenpei Fang, 2021. "What you see is meaningful: Does green advertising change the intentions of consumers to purchase eco‐labeled products?," Business Strategy and the Environment, Wiley Blackwell, vol. 30(1), pages 694-704, January.
  89. Yixing Lisa Gao & Anna S. Mattila, 2016. "The Impact of Option Popularity, Social Inclusion/Exclusion, and Self-affirmation on Consumers’ Propensity to Choose Green Hotels," Journal of Business Ethics, Springer, vol. 136(3), pages 575-585, July.
  90. Eelco Buunk & Edwin van der Werf, 2019. "Adopters versus Non-Adopters of the Green Key Ecolabel in the Dutch Accommodation Sector," Sustainability, MDPI, vol. 11(13), pages 1-18, June.
  91. Chaohua Huang & Rui Guo, 2021. "The effect of a green brand story on perceived brand authenticity and brand trust: the role of narrative rhetoric," Journal of Brand Management, Palgrave Macmillan, vol. 28(1), pages 60-76, January.
  92. Li, Weiping & Shi, Chang & Xiao, Zhongyi & Zhang, Xuezhi, 2024. "Bridging the green gap: How digital financial inclusion affects corporate ESG greenwashing," Finance Research Letters, Elsevier, vol. 69(PA).
  93. Yunjeong Kim & Kyung Wha Oh, 2020. "Effects of Perceived Sustainability Level of Sportswear Product on Purchase Intention: Exploring the Roles of Perceived Skepticism and Perceived Brand Reputation," Sustainability, MDPI, vol. 12(20), pages 1-16, October.
  94. Honglei Mu & Youngchan Lee, 2023. "Greenwashing in Corporate Social Responsibility: A Dual-Faceted Analysis of Its Impact on Employee Trust and Identification," Sustainability, MDPI, vol. 15(22), pages 1-17, November.
  95. Kumar, Prashant & Polonsky, Micheal Jay, 2019. "In-store experience quality and perceived credibility: A green retailer context," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 23-34.
  96. Muhammad Ishtiaq Ishaq & Eleonora Di Maria, 2020. "Sustainability countenance in brand equity: a critical review and future research directions," Journal of Brand Management, Palgrave Macmillan, vol. 27(1), pages 15-34, January.
  97. Sajid, Muhammed & Zakkariya, K.A. & Suki, Norazah Mohd & Islam, Jamid Ul, 2024. "When going green goes wrong: The effects of greenwashing on brand avoidance and negative word-of-mouth," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  98. Katarzyna Kreczmańska-Gigol & Tomasz Gigol, 2022. "The Impact of Consumers’ Green Skepticism on the Purchase of Energy-Efficient and Environmentally Friendly Products," Energies, MDPI, vol. 15(6), pages 1-12, March.
  99. Katharina Hetze, 2016. "Effects on the (CSR) Reputation: CSR Reporting Discussed in the Light of Signalling and Stakeholder Perception Theories," Corporate Reputation Review, Palgrave Macmillan, vol. 19(3), pages 281-296, October.
  100. Yi Sheng Tan & Angela S. Wright, 2022. "Exploring “Smart and Green” Concepts: A New Synergy for Irish Hospitality," Tourism and Hospitality, MDPI, vol. 3(1), pages 1-21, March.
  101. Anna Watson & Rozenn Perrigot & Olufunmilola (Lola) Dada, 2024. "The effects of green brand image on brand loyalty: The case of mainstream fast food brands," Business Strategy and the Environment, Wiley Blackwell, vol. 33(2), pages 806-819, February.
  102. Elbaar, Evi Feronika & Masliani, 2024. "Renewable Energy Intentions in Indonesian Agriproduct Purchasing: Exploring Product Quality, Customer Orientation, Perceived Environmental Knowledge, and Farmers’ Knowledge with a Moderation Effect," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 16(4), December.
  103. Robert G. Magee, 2022. "Understanding worldview beliefs to allay skepticism toward CSR advertising," Journal of Brand Management, Palgrave Macmillan, vol. 29(6), pages 538-555, November.
  104. Yu-Shan Chen & Shu-Tzu Hung & Ting-Yu Wang & A-Fen Huang & Yen-Wen Liao, 2017. "The Influence of Excessive Product Packaging on Green Brand Attachment: The Mediation Roles of Green Brand Attitude and Green Brand Image," Sustainability, MDPI, vol. 9(4), pages 1-15, April.
  105. Yuechun Ding & Xing Meng & Cong Sun, 2024. "Simplicity Matters: Unraveling the Impact of Minimalist Packaging on Green Trust in Daily Consumer Goods," Sustainability, MDPI, vol. 16(12), pages 1-19, June.
  106. Xin Duan & Shengli Dai & Rui Yang & Ziwei Duan & Yanhong Tang, 2020. "Environmental Collaborative Governance Degree of Government, Corporation, and Public," Sustainability, MDPI, vol. 12(3), pages 1-14, February.
  107. Elnur Nabivi, 2025. "The Role of Social Media in Green Marketing: How Eco-Friendly Content Influences Brand Attitude and Consumer Engagement," Sustainability, MDPI, vol. 17(5), pages 1-22, February.
  108. Weiping Jiang & Xianbo Zhao & Jian Zuo, 2017. "(Dis)Trust, Control, and Project Success: From a Chinese Project Owner’s Perspective," Sustainability, MDPI, vol. 9(11), pages 1-16, October.
  109. Torelli, Riccardo & Balluchi, Federica & Lazzini, Arianna, 2019. "Greenwashing and Environmental Communication: Effects on Stakeholders’ Perceptions," OSF Preprints 97vxn, Center for Open Science.
  110. Benedikt M. Brand & Theresa Maria Rausch & Jannika Brandel, 2022. "The Importance of Sustainability Aspects When Purchasing Online: Comparing Generation X and Generation Z," Sustainability, MDPI, vol. 14(9), pages 1-28, May.
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