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Sustainable Transition through Circular Textile Products: An Empirical Study of Consumers’ Acceptance in India

Author

Listed:
  • Mushahid Ali Shamsi

    (Department of Commerce, Aligarh Muslim University, Aligarh 202002, India)

  • Imran Anwar

    (School of Management, Sir Padampat Singhania University, Udaipur 313601, India)

  • Asiya Chaudhary

    (Department of Commerce, Aligarh Muslim University, Aligarh 202002, India)

  • Samreen Akhtar

    (Department of Finance, College of Administrative and Financial Sciences, Saudi Electronic University, Riyadh 11673, Saudi Arabia)

  • Alam Ahmad

    (Department of Finance, College of Administrative and Financial Sciences, Saudi Electronic University, Riyadh 11673, Saudi Arabia)

Abstract

The robust Indian textile industry results in prodigious consumption followed by equivalent waste, leading to environmental deterioration. The solution is circular textile production/products (CTPs), but their existence is almost absent in the Indian market due to a lack of focus on consumers’ acceptance of CTPs. To bridge the literature gap, the TPB model was extended to explore the antecedents that directly and indirectly influence consumers’ attitudes and purchase intentions towards CTPs. The PLS-SEM (using Smart-PLS) was used to assess the structural model with the 409 samples collected through an online survey from the NCR of India. The findings revealed that personal benefits, environmental consciousness (except risk perception), perceived behavioral control, and subjective norms significantly and directly influence consumers’ attitudes and purchase intentions towards CTPs. In addition, attitude significantly and indirectly mediates the relationship between “environmental consciousness, personal benefits (except risk perception)” and purchase intention towards CTPs. The finding offers pertinent information about the antecedents of CTPs that help the companies, marketers, and government to promote CTP acceptance and attain sustainability in the production and consumption of textile products in the Indian economy. Despite having product-specific and regional limitations, this research contributes significantly to the current literature on CTPs and their acceptance.

Suggested Citation

  • Mushahid Ali Shamsi & Imran Anwar & Asiya Chaudhary & Samreen Akhtar & Alam Ahmad, 2023. "Sustainable Transition through Circular Textile Products: An Empirical Study of Consumers’ Acceptance in India," Sustainability, MDPI, vol. 15(18), pages 1-20, September.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:18:p:13656-:d:1238635
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