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The Circular Economy Business Model: Examining Consumers’ Acceptance of Recycled Goods

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  • Cristina Calvo-Porral

    (Business Department, University of A Coruña, 15071 A Coruña, Spain)

  • Jean-Pierre Lévy-Mangin

    (Departement des Scicences Administratives, Université du Québec en Outaoaus, Gatineau, QC J8Y 3G5, Canada)

Abstract

The circular economy strategy supports the transformation of the linear consumption model into a closed-production model to achieve economic sustainability, with the consumers’ acceptance of circular products being one of the major challenges. Further, one important aspect of product circularity remains unexplored, such as the consumers’ purchase intention of recycled circular goods. In this context, the present study proposes and tests a conceptual model on consumers acceptance of recycled goods through PLS Structural Equation Modeling (PLS-SEM), based on the data obtained from 312 respondents. Results indicate that the positive image of circular products is the most important driver of consumers’ acceptance, followed by the product perceived safety. This study provides an empirical foundation for the important role of consumers in circular economy business models through the examination of consumers’ acceptance of recycled goods.

Suggested Citation

  • Cristina Calvo-Porral & Jean-Pierre Lévy-Mangin, 2020. "The Circular Economy Business Model: Examining Consumers’ Acceptance of Recycled Goods," Administrative Sciences, MDPI, Open Access Journal, vol. 10(2), pages 1-13, May.
  • Handle: RePEc:gam:jadmsc:v:10:y:2020:i:2:p:28-:d:353197
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    References listed on IDEAS

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    1. Benjamin T. Hazen & Diane A. Mollenkopf & Yacan Wang, 2017. "Remanufacturing for the Circular Economy: An Examination of Consumer Switching Behavior," Business Strategy and the Environment, Wiley Blackwell, vol. 26(4), pages 451-464, May.
    2. Jeff Anstine, 2000. "Consumers' willingness to pay for recycled content in plastic kitchen garbage bags: a hedonic price approach," Applied Economics Letters, Taylor & Francis Journals, vol. 7(1), pages 35-39.
    3. Céline Michaud & Daniel Llerena, 2011. "Green consumer behaviour: an experimental analysis of willingness to pay for remanufactured products," Post-Print hal-01809083, HAL.
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    Cited by:

    1. Thi Thanh An Luu & John R. Baker, 2021. "Exploring Consumers’ Purchase Intention of rPET Bottle-Based Apparel in an Emerging Economy," Journal of Open Innovation: Technology, Market, and Complexity, MDPI, Open Access Journal, vol. 7(1), pages 1-12, January.
    2. Simone Wurster & Philipp Heß & Michael Nauruschat & Malte Jütting, 2020. "Sustainable Circular Mobility: User-Integrated Innovation and Specifics of Electric Vehicle Owners," Sustainability, MDPI, Open Access Journal, vol. 12(19), pages 1-20, September.
    3. Sergio Luis Nañez Alonso & Ricardo Francisco Reier Forradellas & Oriol Pi Morell & Javier Jorge-Vazquez, 2021. "Digitalization, Circular Economy and Environmental Sustainability: The Application of Artificial Intelligence in the Efficient Self-Management of Waste," Sustainability, MDPI, Open Access Journal, vol. 13(4), pages 1-19, February.
    4. Mostaghel, Rana & Chirumalla, Koteshwar, 2021. "Role of customers in circular business models," Journal of Business Research, Elsevier, vol. 127(C), pages 35-44.

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