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The Circular Economy Business Model: Examining Consumers’ Acceptance of Recycled Goods

Author

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  • Cristina Calvo-Porral

    (Business Department, University of A Coruña, 15071 A Coruña, Spain)

  • Jean-Pierre Lévy-Mangin

    (Departement des Scicences Administratives, Université du Québec en Outaoaus, Gatineau, QC J8Y 3G5, Canada)

Abstract

The circular economy strategy supports the transformation of the linear consumption model into a closed-production model to achieve economic sustainability, with the consumers’ acceptance of circular products being one of the major challenges. Further, one important aspect of product circularity remains unexplored, such as the consumers’ purchase intention of recycled circular goods. In this context, the present study proposes and tests a conceptual model on consumers acceptance of recycled goods through PLS Structural Equation Modeling (PLS-SEM), based on the data obtained from 312 respondents. Results indicate that the positive image of circular products is the most important driver of consumers’ acceptance, followed by the product perceived safety. This study provides an empirical foundation for the important role of consumers in circular economy business models through the examination of consumers’ acceptance of recycled goods.

Suggested Citation

  • Cristina Calvo-Porral & Jean-Pierre Lévy-Mangin, 2020. "The Circular Economy Business Model: Examining Consumers’ Acceptance of Recycled Goods," Administrative Sciences, MDPI, vol. 10(2), pages 1-13, May.
    • Handle: RePEc:gam:jadmsc:v:10:y:2020:i:2:p:28-:d:353197
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    References listed on IDEAS

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    2. Simone Wurster & Philipp Heß & Michael Nauruschat & Malte Jütting, 2020. "Sustainable Circular Mobility: User-Integrated Innovation and Specifics of Electric Vehicle Owners," Sustainability, MDPI, vol. 12(19), pages 1-20, September.
    3. Mostaghel, Rana & Chirumalla, Koteshwar, 2021. "Role of customers in circular business models," Journal of Business Research, Elsevier, vol. 127(C), pages 35-44.
    4. Ludovic F. Dumée, 2022. "Circular Materials and Circular Design—Review on Challenges Towards Sustainable Manufacturing and Recycling," Circular Economy and Sustainability,, Springer.
    5. Piotr Sulewski & Karolina Kais & Marlena Gołaś & Grzegorz Rawa & Klaudia Urbańska & Adam Wąs, 2021. "Home Bio-Waste Composting for the Circular Economy," Energies, MDPI, vol. 14(19), pages 1-25, September.
    6. Athanasios Polyportis & Lise Magnier & Ruth Mugge, 2023. "Guidelines to Foster Consumer Acceptance of Products Made from Recycled Plastics," Circular Economy and Sustainability,, Springer.

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