IDEAS home Printed from https://ideas.repec.org/a/gam/jadmsc/v10y2020i2p28-d353197.html
   My bibliography  Save this article

The Circular Economy Business Model: Examining Consumers’ Acceptance of Recycled Goods

Author

Listed:
  • Cristina Calvo-Porral

    (Business Department, University of A Coruña, 15071 A Coruña, Spain)

  • Jean-Pierre Lévy-Mangin

    (Departement des Scicences Administratives, Université du Québec en Outaoaus, Gatineau, QC J8Y 3G5, Canada)

Abstract

The circular economy strategy supports the transformation of the linear consumption model into a closed-production model to achieve economic sustainability, with the consumers’ acceptance of circular products being one of the major challenges. Further, one important aspect of product circularity remains unexplored, such as the consumers’ purchase intention of recycled circular goods. In this context, the present study proposes and tests a conceptual model on consumers acceptance of recycled goods through PLS Structural Equation Modeling (PLS-SEM), based on the data obtained from 312 respondents. Results indicate that the positive image of circular products is the most important driver of consumers’ acceptance, followed by the product perceived safety. This study provides an empirical foundation for the important role of consumers in circular economy business models through the examination of consumers’ acceptance of recycled goods.

Suggested Citation

  • Cristina Calvo-Porral & Jean-Pierre Lévy-Mangin, 2020. "The Circular Economy Business Model: Examining Consumers’ Acceptance of Recycled Goods," Administrative Sciences, MDPI, vol. 10(2), pages 1-13, May.
  • Handle: RePEc:gam:jadmsc:v:10:y:2020:i:2:p:28-:d:353197
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2076-3387/10/2/28/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2076-3387/10/2/28/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Céline Michaud & Daniel Llerena, 2011. "Green consumer behaviour: an experimental analysis of willingness to pay for remanufactured products," Business Strategy and the Environment, Wiley Blackwell, vol. 20(6), pages 408-420, September.
    2. Céline Michaud & Daniel Llerena, 2011. "Green consumer behaviour: an experimental analysis of willingness to pay for remanufactured products," Post-Print hal-01809083, HAL.
    3. Nicole Stein & Stefan Spinler & Helga Vanthournout & Vered Blass, 2020. "Consumer Perception of Online Attributes in Circular Economy Activities," Sustainability, MDPI, vol. 12(5), pages 1-16, March.
    4. Netemeyer, Richard G. & Krishnan, Balaji & Pullig, Chris & Wang, Guangping & Yagci, Mehmet & Dean, Dwane & Ricks, Joe & Wirth, Ferdinand, 2004. "Developing and validating measures of facets of customer-based brand equity," Journal of Business Research, Elsevier, vol. 57(2), pages 209-224, February.
    5. Kirchherr, Julian & Piscicelli, Laura & Bour, Ruben & Kostense-Smit, Erica & Muller, Jennifer & Huibrechtse-Truijens, Anne & Hekkert, Marko, 2018. "Barriers to the Circular Economy: Evidence From the European Union (EU)," Ecological Economics, Elsevier, vol. 150(C), pages 264-272.
    6. Silvia Coderoni & Maria Angela Perito, 2020. "Sustainable consumption in the circular economy. An analysis of consumers’ purchase intentions for waste-to-value food," Post-Print hal-03385002, HAL.
    7. Benjamin T. Hazen & Diane A. Mollenkopf & Yacan Wang, 2017. "Remanufacturing for the Circular Economy: An Examination of Consumer Switching Behavior," Business Strategy and the Environment, Wiley Blackwell, vol. 26(4), pages 451-464, May.
    8. Jeff Anstine, 2000. "Consumers' willingness to pay for recycled content in plastic kitchen garbage bags: a hedonic price approach," Applied Economics Letters, Taylor & Francis Journals, vol. 7(1), pages 35-39.
    9. Grewal, Dhruv & Gotlieb, Jerry & Marmorstein, Howard, 1994. "The Moderating Effects of Message Framing and," Journal of Consumer Research, Oxford University Press, vol. 21(1), pages 145-153, June.
    10. Weston Baxter & Marco Aurisicchio & Peter Childs, 2017. "Contaminated Interaction: Another Barrier to Circular Material Flows," Journal of Industrial Ecology, Yale University, vol. 21(3), pages 507-516, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sergio Luis Nañez Alonso & Ricardo Francisco Reier Forradellas & Oriol Pi Morell & Javier Jorge-Vazquez, 2021. "Digitalization, Circular Economy and Environmental Sustainability: The Application of Artificial Intelligence in the Efficient Self-Management of Waste," Sustainability, MDPI, vol. 13(4), pages 1-19, February.
    2. Thi Thanh An Luu & John R. Baker, 2021. "Exploring Consumers’ Purchase Intention of rPET Bottle-Based Apparel in an Emerging Economy," JOItmC, MDPI, vol. 7(1), pages 1-12, January.
    3. Mostaghel, Rana & Chirumalla, Koteshwar, 2021. "Role of customers in circular business models," Journal of Business Research, Elsevier, vol. 127(C), pages 35-44.
    4. Ludovic F. Dumée, 2022. "Circular Materials and Circular Design—Review on Challenges Towards Sustainable Manufacturing and Recycling," Circular Economy and Sustainability,, Springer.
    5. Simone Wurster & Philipp Heß & Michael Nauruschat & Malte Jütting, 2020. "Sustainable Circular Mobility: User-Integrated Innovation and Specifics of Electric Vehicle Owners," Sustainability, MDPI, vol. 12(19), pages 1-20, September.
    6. Piotr Sulewski & Karolina Kais & Marlena Gołaś & Grzegorz Rawa & Klaudia Urbańska & Adam Wąs, 2021. "Home Bio-Waste Composting for the Circular Economy," Energies, MDPI, vol. 14(19), pages 1-25, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Aschemann-Witzel, Jessica & Stangherlin, Isadora Do Carmo, 2021. "Upcycled by-product use in agri-food systems from a consumer perspective: A review of what we know, and what is missing," Technological Forecasting and Social Change, Elsevier, vol. 168(C).
    2. Juana Camacho-Otero & Casper Boks & Ida Nilstad Pettersen, 2018. "Consumption in the Circular Economy: A Literature Review," Sustainability, MDPI, vol. 10(8), pages 1-25, August.
    3. Graziela Darla Araujo Galvão & Steve Evans & Paulo Sergio Scoleze Ferrer & Marly Monteiro de Carvalho, 2022. "Circular business model: Breaking down barriers towards sustainable development," Business Strategy and the Environment, Wiley Blackwell, vol. 31(4), pages 1504-1524, May.
    4. Antonella Zucchella & Pietro Previtali & Roger Strange, 2022. "Proactive and reactive views in the transition towards circular business models. A grounded study in the plastic packaging industry," International Entrepreneurship and Management Journal, Springer, vol. 18(3), pages 1073-1102, September.
    5. Wang, Yacan & Hazen, Benjamin T., 2016. "Consumer product knowledge and intention to purchase remanufactured products," International Journal of Production Economics, Elsevier, vol. 181(PB), pages 460-469.
    6. Agnieszka D. Hunka & Marcus Linder & Shiva Habibi, 2021. "Determinants of consumer demand for circular economy products. A case for reuse and remanufacturing for sustainable development," Business Strategy and the Environment, Wiley Blackwell, vol. 30(1), pages 535-550, January.
    7. Wang, Yacan & Zhu, Quan & Krikke, Harold & Hazen, Benjamin, 2020. "How product and process knowledge enable consumer switching to remanufactured laptop computers in circular economy," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    8. Seoyoon Lee & Minjung Kwak, 2020. "Consumer Valuation of Remanufactured Products: A Comparative Study of Product Categories and Business Models," Sustainability, MDPI, vol. 12(18), pages 1-29, September.
    9. Shanyong Wang & Jing Wang & Feng Yang & Yu Wang & Jun Li, 2018. "Consumer familiarity, ambiguity tolerance, and purchase behavior toward remanufactured products: The implications for remanufacturers," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1741-1750, December.
    10. Jonathan Sze Choong Low & Yen Ting Ng, 2018. "Improving the Economic Performance of Remanufacturing Systems through Flexible Design Strategies: A Case Study Based on Remanufacturing Laptop Computers for the Cambodian Market," Business Strategy and the Environment, Wiley Blackwell, vol. 27(4), pages 503-527, May.
    11. Andrea Cantú & Eduardo Aguiñaga & Carlos Scheel, 2021. "Learning from Failure and Success: The Challenges for Circular Economy Implementation in SMEs in an Emerging Economy," Sustainability, MDPI, vol. 13(3), pages 1-35, February.
    12. Natália Rohenkohl do Canto & Klaus G. Grunert & Marcia Dutra De Barcellos, 2021. "Circular Food Behaviors: A Literature Review," Sustainability, MDPI, vol. 13(4), pages 1-27, February.
    13. Ericka Costa & Dario Montemurro & Diego Giuliani, 2019. "Consumers’ willingness to pay for green cars: a discrete choice analysis in Italy," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 21(5), pages 2425-2442, October.
    14. Nasiri, Mohammad Sadegh & Shokouhyar, Sajjad, 2021. "Actual consumers' response to purchase refurbished smartphones: Exploring perceived value from product reviews in online retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    15. Shapiro, Stephen L. & Reams, Lamar & So, Kevin Kam Fung, 2019. "Is it worth the price? The role of perceived financial risk, identification, and perceived value in purchasing pay-per-view broadcasts of combat sports," Sport Management Review, Elsevier, vol. 22(2), pages 235-246.
    16. Gaffuri, Pierre & Stolyarova, Elena & Llerena, Daniel & Appert, Estelle & Consonni, Marianne & Robin, Stéphane & Consonni, Vincent, 2021. "Potential substitutes for critical materials in white LEDs: Technological challenges and market opportunities," Renewable and Sustainable Energy Reviews, Elsevier, vol. 143(C).
    17. Magdalena Kowalska, 2022. "Conceptualization of Sustainable Marketing Tools among SME Managers in Selected Countries in Poland and Sri Lanka," Sustainability, MDPI, vol. 14(10), pages 1-17, May.
    18. María del Mar Alonso‐Almeida & José Miguel Rodríguez‐Antón & Llorenç Bagur‐Femenías & Jordi Perramon, 2020. "Sustainable development and circular economy: The role of institutional promotion on circular consumption and market competitiveness from a multistakeholder engagement approach," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2803-2814, September.
    19. Helen Toxopeus & Elisa Achterberg & Friedemann Polzin, 2021. "How can firms access bank finance for circular business model innovation?," Business Strategy and the Environment, Wiley Blackwell, vol. 30(6), pages 2773-2795, September.
    20. Mariachiara Colucci & Alessandra Vecchi, 2021. "Close the loop: Evidence on the implementation of the circular economy from the Italian fashion industry," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 856-873, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jadmsc:v:10:y:2020:i:2:p:28-:d:353197. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: . General contact details of provider: https://www.mdpi.com .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.