IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i19p10982-d649328.html
   My bibliography  Save this article

Consumer Satisfaction towards Green Products: Empirical Insights from Romania

Author

Listed:
  • Elena-Simina Lakatos

    (Institute for Research in Circular Economy and Environment “Ernest Lupan”, 400689 Cluj-Napoca, Romania)

  • Ligia-Maria Nan

    (Institute for Research in Circular Economy and Environment “Ernest Lupan”, 400689 Cluj-Napoca, Romania
    Department of Management and Economic Engineering, Technical University of Cluj-Napoca, 400000 Cluj-Napoca, Romania)

  • Laura Bacali

    (Department of Management and Economic Engineering, Technical University of Cluj-Napoca, 400000 Cluj-Napoca, Romania)

  • George Ciobanu

    (Faculty of Economics and Business Administration, University of Craiova, 200585 Craiova, Romania)

  • Andreea-Maria Ciobanu

    (Faculty of Economics and Business Administration, University of Craiova, 200585 Craiova, Romania)

  • Lucian-Ionel Cioca

    (Department of Industrial Engineering and Management, Lucian Blaga University of Sibiu, 550024 Sibiu, Romania
    Academy of Romanian Scientists, 010071 Bucharest, Romania)

Abstract

The current model of linear economy is causing accelerated consumption and an extensive use of natural resources that accentuates the effects of the current global environmental crisis. In this context, green products are becoming a key element in the transition to a sustainable consumption and production model. The main goal of this paper is to identify the factors predicting youth consumer satisfaction towards green products and to analyze the public perception of green brand products in Romania. Considering these goals, a questionnaire was developed and applied to 268 participants. The results show that a positive attitude towards green products and the level of information held by the consumers about them are significant predictors of green product satisfaction. Moreover, the importance of products being green significantly predicts the purchase of such products. Further implications and research directions are discussed towards the end.

Suggested Citation

  • Elena-Simina Lakatos & Ligia-Maria Nan & Laura Bacali & George Ciobanu & Andreea-Maria Ciobanu & Lucian-Ionel Cioca, 2021. "Consumer Satisfaction towards Green Products: Empirical Insights from Romania," Sustainability, MDPI, vol. 13(19), pages 1-15, October.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:19:p:10982-:d:649328
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/19/10982/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/13/19/10982/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Vito Albino & Azzurra Balice & Rosa Maria Dangelico, 2009. "Environmental strategies and green product development: an overview on sustainability‐driven companies," Business Strategy and the Environment, Wiley Blackwell, vol. 18(2), pages 83-96, February.
    2. Chiou‐Fong Wei & Chang‐Tang Chiang & Tun‐Chih Kou & Bruce C Y Lee, 2017. "Toward Sustainable Livelihoods: Investigating the Drivers of Purchase Behavior for Green Products," Business Strategy and the Environment, Wiley Blackwell, vol. 26(5), pages 626-639, July.
    3. Sonali Diddi & Ruoh-Nan Yan, 2019. "Consumer Perceptions Related to Clothing Repair and Community Mending Events: A Circular Economy Perspective," Sustainability, MDPI, vol. 11(19), pages 1-17, September.
    4. Yu-Shan Chen & Ching-Hsun Chang, 2013. "Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk," Journal of Business Ethics, Springer, vol. 114(3), pages 489-500, May.
    5. James D. Abbey & Margaret G. Meloy & V. Daniel R. Guide Jr. & Selin Atalay, 2015. "Remanufactured Products in Closed-Loop Supply Chains for Consumer Goods," Production and Operations Management, Production and Operations Management Society, vol. 24(3), pages 488-503, March.
    6. Elena Simina Lakatos & Lucian-Ionel Cioca & Viorel Dan & Alina Oana Ciomos & Oana Adriana Crisan & Ghita Barsan, 2018. "Studies and Investigation about the Attitude towards Sustainable Production, Consumption and Waste Generation in Line with Circular Economy in Romania," Sustainability, MDPI, vol. 10(3), pages 1-25, March.
    7. Francesco Testa & Silvia Sarti & Marco Frey, 2019. "Are green consumers really green? Exploring the factors behind the actual consumption of organic food products," Business Strategy and the Environment, Wiley Blackwell, vol. 28(2), pages 327-338, February.
    8. Elena Simina Lakatos & Viorel Dan & Lucian Ionel Cioca & Laura Bacali & Andreea Maria Ciobanu, 2016. "How Supportive Are Romanian Consumers of the Circular Economy Concept: A Survey," Sustainability, MDPI, vol. 8(8), pages 1-17, August.
    9. Ahrholdt, Dennis C. & Gudergan, Siegfried P. & Ringle, Christian M., 2019. "Enhancing loyalty: When improving consumer satisfaction and delight matters," Journal of Business Research, Elsevier, vol. 94(C), pages 18-27.
    10. Daniel G. J. Kuchinka & Szilvia Balazs & Marius Dan Gavriletea & Borivoje-Boris Djokic, 2018. "Consumer Attitudes toward Sustainable Development and Risk to Brand Loyalty," Sustainability, MDPI, vol. 10(4), pages 1-25, March.
    11. Hafezi, Maryam & Zolfagharinia, Hossein, 2018. "Green product development and environmental performance: Investigating the role of government regulations," International Journal of Production Economics, Elsevier, vol. 204(C), pages 395-410.
    12. Micael-Lee Johnstone & Lay Tan, 2015. "Exploring the Gap Between Consumers’ Green Rhetoric and Purchasing Behaviour," Journal of Business Ethics, Springer, vol. 132(2), pages 311-328, December.
    13. Ko, Eunju & Hwang, Yoo Kyung & Kim, Eun Young, 2013. "Green marketing' functions in building corporate image in the retail setting," Journal of Business Research, Elsevier, vol. 66(10), pages 1709-1715.
    14. Sarah S. Müller & Nina Mazar & Anne J. Fries, 2016. "The Cause Matters! How Cause Marketing Campaigns Can Increase the Demand for Conventional over Green Products," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(4), pages 540-554.
    15. Teodora Roman & Ionel Bostan & Adriana Manolică & Iustin Mitrica, 2015. "Profile of Green Consumers in Romania in Light of Sustainability Challenges and Opportunities," Sustainability, MDPI, vol. 7(6), pages 1-18, May.
    16. Lu Qiu & Xiaowen Jie & Yanan Wang & Minjuan Zhao, 2020. "Green product innovation, green dynamic capability, and competitive advantage: Evidence from Chinese manufacturing enterprises," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(1), pages 146-165, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Liudmyla Davydenko & Nina Davydenko & Andrii Bosak & Alla Bosak & Agnieszka Deja & Tygran Dzhuguryan, 2022. "Smart Sustainable Freight Transport for a City Multi-Floor Manufacturing Cluster: A Framework of the Energy Efficiency Monitoring of Electric Vehicle Fleet Charging," Energies, MDPI, vol. 15(10), pages 1-27, May.
    2. Rocco Furferi & Yary Volpe & Franco Mantellassi, 2022. "Circular Economy Guidelines for the Textile Industry," Sustainability, MDPI, vol. 14(17), pages 1-20, September.
    3. Elizabeth Emperatriz García-Salirrosas & Rafael Fernando Rondon-Eusebio, 2022. "Green Marketing Practices Related to Key Variables of Consumer Purchasing Behavior," Sustainability, MDPI, vol. 14(14), pages 1-19, July.
    4. Alencar Bravo & Darli Vieira & Thais Ayres Rebello, 2022. "The Origins, Evolution, Current State, and Future of Green Products and Consumer Research: A Bibliometric Analysis," Sustainability, MDPI, vol. 14(17), pages 1-25, September.
    5. Ganesh Dash & Chetan Sharma & Shamneesh Sharma, 2023. "Sustainable Marketing and the Role of Social Media: An Experimental Study Using Natural Language Processing (NLP)," Sustainability, MDPI, vol. 15(6), pages 1-16, March.
    6. Jose Antonio Román-Augusto & Camila Garrido-Lecca-Vera & Manuel Luis Lodeiros-Zubiria & Martin Mauricio-Andia, 2022. "Green Marketing: Drivers in the Process of Buying Green Products—The Role of Green Satisfaction, Green Trust, Green WOM and Green Perceived Value," Sustainability, MDPI, vol. 14(17), pages 1-17, August.
    7. Shariq Zia & Salman Hussain Paracha & Humaira Nadeem & Naveed Mushtaq, 2021. "Are Pakistani Consumers Ready To Go Green: A Study Of Buying Intentions Of Pakistani Consumers," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 10(4), pages 126-138, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Liu, Changyu & Song, Yadong & Wang, Wei & Shi, Xunpeng, 2023. "The governance of manufacturers’ greenwashing behaviors: A tripartite evolutionary game analysis of electric vehicles," Applied Energy, Elsevier, vol. 333(C).
    2. Jeremy Galbreath & Daniel Tisch, 2022. "Sustainable development in the wine industry: The impact of the natural environment and gender‐diverse leadership," Sustainable Development, John Wiley & Sons, Ltd., vol. 30(6), pages 1869-1881, December.
    3. Andrea Szilagyi & Lucian-Ionel Cioca & Laura Bacali & Elena-Simina Lakatos & Andreea-Loredana Birgovan, 2022. "Consumers in the Circular Economy: A Path Analysis of the Underlying Factors of Purchasing Behaviour," IJERPH, MDPI, vol. 19(18), pages 1-12, September.
    4. Elena Simina Lakatos & Lucian Ionel Cioca & Andrea Szilagyi & Andreea Loredana Bîrgovan & Elena Cristina Rada, 2023. "Smokers’ Attitude and Behavior towards Cigarette Littering in Romania: A Survey-Based Approach," Sustainability, MDPI, vol. 15(15), pages 1-10, August.
    5. Murat Yetkin & Fatma Özlem Güzel, 2020. "The Role of Countries’ Economic Development Level on Green Consumption Attitudes: A Study on Green Hotels," Journal of Economy Culture and Society, Istanbul University, Faculty of Economics, vol. 62(0), pages 167-183, December.
    6. Goodarzi, Shadi & Masini, Andrea & Aflaki, Sam & Fahimnia, Behnam, 2021. "Right information at the right time: Reevaluating the attitude–behavior gap in environmental technology adoption," International Journal of Production Economics, Elsevier, vol. 242(C).
    7. Madalina-Ioana BADILA & Ghita BARSAN & Danut-Eugeniu MOSTEANU & Benoni SFARLOG & Ruxandra MOSTEANU, 2018. "The Place Of Wics Model In The Governance Of An Automotive Systems Corporation," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(1), pages 733-740, November.
    8. Gloria Jiménez-Marín & María del Mar Ramírez Alvarado & Cristina González-Oñate, 2022. "Application of Sensory Marketing Techniques at Marengo, a Small Sustainable Men’s Fashion Store in Spain: Based on the Hulten, Broweus and van Dijk Model," Sustainability, MDPI, vol. 14(19), pages 1-17, October.
    9. Daan Kabel & Mattias Elg & Erik Sundin, 2021. "Factors Influencing Sustainable Purchasing Behaviour of Remanufactured Robotic Lawn Mowers," Sustainability, MDPI, vol. 13(4), pages 1-17, February.
    10. Cristina Longo & Avi Shankar & Peter Nuttall, 2019. "“It’s Not Easy Living a Sustainable Lifestyle”: How Greater Knowledge Leads to Dilemmas, Tensions and Paralysis," Journal of Business Ethics, Springer, vol. 154(3), pages 759-779, February.
    11. Murat Yetkin & Fatma Özlem Güzel, 2020. "The Role of Countries’ Economic Development Level on Green Consumption Attitudes: A Study on Green Hotels," Journal of Economy Culture and Society, Istanbul University, Faculty of Economics, vol. 62(62), pages 167-183, December.
    12. Jhanghiz Syahrivar & Kenny Kusuma & Randy Azhary Pahlevi & Yuling Wei & Chairy Chairy & Genoveva Genoveva, 2023. "No longer look down: investigating second-hand clothing purchase in Indonesia," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(2), pages 319-339, June.
    13. Carlos F. A. Arranz & Caleb Kwong & Vania Sena, 2023. "The effect of consumption and production policies on circular economy business models: A machine learning approach," Journal of Industrial Ecology, Yale University, vol. 27(4), pages 1089-1104, August.
    14. Juana Camacho-Otero & Casper Boks & Ida Nilstad Pettersen, 2018. "Consumption in the Circular Economy: A Literature Review," Sustainability, MDPI, vol. 10(8), pages 1-25, August.
    15. Zhengxia He & Yanqing Zhou & Jianming Wang & Cunfang Li & Meiling Wang & Wenbo Li, 2021. "The impact of motivation, intention, and contextual factors on green purchasing behavior: New energy vehicles as an example," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 1249-1269, February.
    16. Alina Monica Danciu & Matthew Greenley & Adelina Paula Cobuz, 2018. "An overview of global e-waste, its effects on developing countries and possible solutions," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 15(1), pages 20-27, June.
    17. Saba Resnik & Mateja Kos Koklič, 2018. "User-Generated Tweets about Global Green Brands: A Sentiment Analysis Approach," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 30(2), pages 125-145.
    18. Yong Ming Wang & Hafiz Muhammad Fakhar Zaman & Abdul Khaliq Alvi, 2022. "Linkage of Green Brand Positioning and Green Customer Value With Green Purchase Intention: The Mediating and Moderating Role of Attitude Toward Green Brand and Green Trust," SAGE Open, , vol. 12(2), pages 21582440221, June.
    19. Francesco Testa & Roberta Iovino & Fabio Iraldo, 2020. "The circular economy and consumer behaviour: The mediating role of information seeking in buying circular packaging," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3435-3448, December.
    20. Kumar, Prashant & Polonsky, Micheal Jay, 2019. "In-store experience quality and perceived credibility: A green retailer context," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 23-34.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:19:p:10982-:d:649328. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.