How Corporate Sharewashing Practices Undermine Consumer Trust
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Citations
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Cited by:
- Nadeem, Waqar & Al-Imamy, Saifeddin, 2020. "Do ethics drive value co-creation on digital sharing economy platforms?," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
- Stella Yiyan Li & Antje R. H. Graul & John Jianjun Zhu, 2024. "Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing," Journal of the Academy of Marketing Science, Springer, vol. 52(1), pages 164-195, January.
- Small, Felicity & Mehmet, Michael & Miles, Morgan P., 2019. "Applying a causal ambush marketing framework to social media: The ‘Pleasure is Diverse’ campaign and the Australian marriage amendment," Australasian marketing journal, Elsevier, vol. 27(3), pages 149-157.
- Francesco Pasimeni, 2020. "The Origin of the Sharing Economy Meets the Legacy of Fractional Ownership," SPRU Working Paper Series 2020-19, SPRU - Science Policy Research Unit, University of Sussex Business School.
- Elfriede Penz & Barbara Hartl & Eva Hofmann, 2018. "Collectively Building a Sustainable Sharing Economy Based on Trust and Regulation," Sustainability, MDPI, vol. 10(10), pages 1-6, October.
- Tetrevova Libena & Kopriva Jan & Zahorska Alexandra, 2023. "A Systematic Literature Review of the Context of the Sharing Economy and CSR in 2017–2021," TalTech Journal of European Studies, Sciendo, vol. 13(1), pages 87-106, June.
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sharewashing; sharing economy; trust;All these keywords.
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