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Consumer Confusion in Internet-Based Mass Customization: Testing a Network of Antecedents and Consequences

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  • Kurt Matzler

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  • Daniel Stieger
  • Johann Füller

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Suggested Citation

  • Kurt Matzler & Daniel Stieger & Johann Füller, 2011. "Consumer Confusion in Internet-Based Mass Customization: Testing a Network of Antecedents and Consequences," Journal of Consumer Policy, Springer, vol. 34(2), pages 231-247, June.
  • Handle: RePEc:kap:jcopol:v:34:y:2011:i:2:p:231-247
    DOI: 10.1007/s10603-011-9157-6
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    References listed on IDEAS

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    1. Constance Elise Porter & Naveen Donthu, 2008. "Cultivating Trust and Harvesting Value in Virtual Communities," Management Science, INFORMS, vol. 54(1), pages 113-128, January.
    2. Salvador, F. & Forza, C., 2004. "Configuring products to address the customization-responsiveness squeeze: A survey of management issues and opportunities," International Journal of Production Economics, Elsevier, vol. 91(3), pages 273-291, October.
    3. Thomas P. Novak & Donna L. Hoffman & Yiu-Fai Yung, 2000. "Measuring the Customer Experience in Online Environments: A Structural Modeling Approach," Marketing Science, INFORMS, vol. 19(1), pages 22-42, May.
    4. repec:eee:ijrema:v:26:y:2009:i:3:p:216-227 is not listed on IDEAS
    5. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
    6. C.-H. Sophie Lee & Anttesh Barua & Andrew Whinston, 2000. "The Complementarity Of Mass Customization And Electronic Commerce," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 9(2), pages 81-110.
    7. Johnson, Eric J & Russo, J Edward, 1984. " Product Familiarity and Learning New Information," Journal of Consumer Research, Oxford University Press, vol. 11(1), pages 542-550, June.
    8. Ellen, Pam Scholder, 1994. "Do we know what we need to know? Objective and subjective knowledge effects on pro-ecological behaviors," Journal of Business Research, Elsevier, vol. 30(1), pages 43-52, May.
    9. Xueming Luo, 2009. "Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices," Marketing Science, INFORMS, vol. 28(1), pages 148-165, 01-02.
    10. Flynn, Leisa Reinecke & Goldsmith, Ronald E., 1999. "A Short, Reliable Measure of Subjective Knowledge," Journal of Business Research, Elsevier, vol. 46(1), pages 57-66, September.
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    Cited by:

    1. Yu-Shan Chen & Ching-Hsun Chang, 2013. "Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk," Journal of Business Ethics, Springer, vol. 114(3), pages 489-500, May.
    2. Lu, Allan Cheng Chieh & Gursoy, Dogan & Lu, Carol Yi Rong, 2016. "Antecedents and outcomes of consumers’ confusion in the online tourism domain," Annals of Tourism Research, Elsevier, vol. 57(C), pages 76-93.

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