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Do hybrids impede sustainability? How semantic reorientations and governance reforms can produce and preserve sustainability in sharing business models

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  • Pies, Ingo
  • Hielscher, Stefan
  • Everding, Sebastian

Abstract

The sharing economy is a hotbed of hybridity and sustainability owing to the reduction in transactions costs that create information, trust, and trade. However, the hybridization also challenges the sustainability of sharing business models, a tension often criticized but rarely addressed. This paper identifies and solves three challenges of hybridization. First, we show that there is no deterministic link between organizational missions and sustainability outcomes. This means that not-for-profits or social businesses are not necessarily more sustainable than for-profits. Second, all business models set different default goal priorities, but face the same governance challenge of achieving sustainability. Third, to meet this challenge, all business models can use the same governance strategies of creating value—rule reforms that implement credible commitments to overcome social dilemmas. Understanding and managing these three hybridity challenges are an essential task for the strategic management of sustainable business models in the sharing economy.

Suggested Citation

  • Pies, Ingo & Hielscher, Stefan & Everding, Sebastian, 2020. "Do hybrids impede sustainability? How semantic reorientations and governance reforms can produce and preserve sustainability in sharing business models," Journal of Business Research, Elsevier, vol. 115(C), pages 174-185.
    • Handle: RePEc:eee:jbrese:v:115:y:2020:i:c:p:174-185
    DOI: 10.1016/j.jbusres.2020.04.024
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    2. Dan Wang & Liang Yan & Fangli Ruan, 2022. "A Combined IO-DEMATEL Analysis for Evaluating Sustainable Effects of the Sharing Related Industries Development," Sustainability, MDPI, vol. 14(9), pages 1-23, May.
    3. Carson Duan, 2023. "A State-of-the-Art Review of Sharing Economy Business Models and a Forecast of Future Research Directions for Sustainable Development: A Bibliometric Analysis Approach," Sustainability, MDPI, vol. 15(5), pages 1-37, March.
    4. Vrontis, Demetris & Morea, Donato & Basile, Gianpaolo & Bonacci, Isabella & Mazzitelli, Andrea, 2021. "Consequences of technology and social innovation on traditional business model," Technological Forecasting and Social Change, Elsevier, vol. 170(C).
    5. Fortezza, Fulvio & Figueiredo, Bernardo & Scaraboto, Daiane & Del Chiappa, Giacomo, 2022. "Managing multiple logics to facilitate consumer transformation," Journal of Business Research, Elsevier, vol. 144(C), pages 377-390.
    6. Samar Abdalla & Joseph Amankwah-Amoah & Amgad Badewi, 2023. "Sharing-Economy Ecosystem: A Comprehensive Review and Future Research Directions," Sustainability, MDPI, vol. 15(3), pages 1-15, January.
    7. Pies, Ingo, 2021. "Kapitalismus als System zur Verwirklichung moralischer Anliegen - Ordonomische Denkanstöße," Discussion Papers 2021-01, Martin Luther University of Halle-Wittenberg, Chair of Economic Ethics.
    8. Pies, Ingo, 2022. "30 Jahre Wirtschaftsethik: Zur Entwicklung des ordonomischen Forschungsprogramms," Discussion Papers 2022-02, Martin Luther University of Halle-Wittenberg, Chair of Economic Ethics.
    9. Andreas Reuschl & Victor Tiberius & Matthias Filser & Yixin Qiu, 2022. "Value configurations in sharing economy business models," Review of Managerial Science, Springer, vol. 16(1), pages 89-112, January.
    10. Pies, Ingo, 2022. "Kapitalismus(kritik) auf dem Prüfstand," Discussion Papers 2022-04, Martin Luther University of Halle-Wittenberg, Chair of Economic Ethics.

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