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The Effect of Customer Involvement on Green Innovation and the Intermediary Role of Boundary Spanning Capability

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  • Xiang Ma

    (School of Mathematics and Information Science, Nanchang Normal University, Nanchang 330032, China
    Graduate School of Management of Technology, Pukyong National University, Busan 48547, Korea)

  • Lingli Qing

    (Graduate School of Management of Technology, Pukyong National University, Busan 48547, Korea)

  • Young-Seok Ock

    (Graduate School of Management of Technology, Pukyong National University, Busan 48547, Korea)

  • Jiao Wu

    (Institute of Industrial Economics, Jiangxi University of Finance and Economics, Nanchang 330013, China)

  • Yaying Zhou

    (Graduate School of Management of Technology, Pukyong National University, Busan 48547, Korea)

Abstract

With the rapid development of industrialization and the economy, the side effects of ecological problems have become more and more serious, and the importance of the sustainable development paradigm has begun to be valued. This study conducts an empirical analysis of green enterprises and explores the influence of customer involvement and boundary spanning capability on green innovation. The results of the analysis show that there is a positive correlation between customer involvement and boundary spanning capability (including three subordinate factors). Secondly, the results of analyzing the influence relationship between customer involvement and green innovation show that customer involvement has a positive impact on green innovation. In addition, the analysis of the relationship between boundary expansion force and environmental protection innovation shows that there is a positive correlation between the two variables, and the analysis of the mediation effect of boundary spanning capability shows that there is a partial mediation effect between customer involvement and green innovation. However, this study has various limitations in the context of environmental protection, as it is an exploratory study in which the boundary expansion capabilities of firms are manipulated in the context of environmental protection and empirically analyzed through a questionnaire method. For clearer research results, it is necessary to re-validate this research model with objective data in the future.

Suggested Citation

  • Xiang Ma & Lingli Qing & Young-Seok Ock & Jiao Wu & Yaying Zhou, 2022. "The Effect of Customer Involvement on Green Innovation and the Intermediary Role of Boundary Spanning Capability," Sustainability, MDPI, vol. 14(13), pages 1-20, June.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:13:p:8016-:d:852834
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    Cited by:

    1. Hebah Shalhoob & Khaled Hussainey, 2022. "Environmental, Social and Governance (ESG) Disclosure and the Small and Medium Enterprises (SMEs) Sustainability Performance," Sustainability, MDPI, vol. 15(1), pages 1-18, December.
    2. Obey Dzomonda, 2022. "Environmental Sustainability Commitment and Access to Finance by Small and Medium Enterprises: The Role of Financial Performance and Corporate Governance," Sustainability, MDPI, vol. 14(14), pages 1-20, July.

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