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Drivers of Eco-Innovation in the Italian Wine Industry

Author

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  • Muscio, Alessandro
  • Nardone, Gianluca
  • Stasi, Antonio

Abstract

The importance of eco-innovations for industry has been rising exponentially in recent years. However, even if recent trends show that firms are increasingly committed to eco-innovations, there is little knowledge on why and how companies integrate environmental sustainability into new product development. In this paper we offer a comprehensive analysis of the drivers of eco-innovation in the Italian wine industry on the basis of a large survey on Italian wine producers. We analyse the impact of firms’ characteristics and their technological and organizational capabilities on the introduction of eco-innovations. The relevance of the drivers in influencing the probability of introducing eco-innovations is measured with a latent class econometric model. Our evidence shows that business characteristics and firms’ scientific search processes and their general innovative behaviour are key drivers of eco-innovation. Therefore, according to our results, firms’ commitment to eco-innovate does not differ substantially from other types of innovation activities.

Suggested Citation

  • Muscio, Alessandro & Nardone, Gianluca & Stasi, Antonio, 2013. "Drivers of Eco-Innovation in the Italian Wine Industry," 2013 International European Forum, February 18-22, 2013, Innsbruck-Igls, Austria 164752, International European Forum on System Dynamics and Innovation in Food Networks.
    • Handle: RePEc:ags:iefi13:164752
    DOI: 10.22004/ag.econ.164752
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    Keywords

    Agribusiness; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Industrial Organization; Institutional and Behavioral Economics; Research Methods/ Statistical Methods;
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