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The Temporal Spillover Effect of Green Attribute Changes on Eco-Hotel Location Scores: The Moderating Role of Consumer Environmental Involvement

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  • Zulei Qin

    (School of Management, Shanghai University, 99 Shangda Road, Shanghai 200444, China)

  • Shugang Li

    (School of Management, Shanghai University, 99 Shangda Road, Shanghai 200444, China)

  • Ziyi Li

    (School of Management, Shanghai University, 99 Shangda Road, Shanghai 200444, China)

  • Yanfang Wei

    (School of Management, Shanghai University, 99 Shangda Road, Shanghai 200444, China)

  • Ning Wang

    (School of Management, Shanghai University, 99 Shangda Road, Shanghai 200444, China)

  • Jiayi Zhang

    (School of Management, Shanghai University, 99 Shangda Road, Shanghai 200444, China)

  • Meitong Liu

    (School of Management, Shanghai University, 99 Shangda Road, Shanghai 200444, China)

  • He Zhu

    (School of Management, Shanghai University, 99 Shangda Road, Shanghai 200444, China)

Abstract

This study focuses on a profound paradox in eco-hotel evaluations: why do consumer ratings for location, a static asset, exhibit dynamic fluctuations? To solve this puzzle, we construct a two-stage signal-processing theoretical framework that integrates Signaling Theory and the Elaboration Likelihood Model (ELM). This framework posits that the dynamic trajectory of a hotel’s green attributes (encompassing eco-facilities, sustainable practices, and ecological experiences) constitutes a high-fidelity market signal about its underlying quality. We utilized natural language processing techniques (Word2Vec and LSA) to conduct a longitudinal analysis of over 60,000 real consumer reviews from Booking.com between 2020 and 2023. This study confirms that continuous improvements in green attributes result in significant positive spillovers to location scores, while any degradation triggers strong negative spillovers. More critically, consumer environmental involvement (CEI) acts as an amplifier in this process, with high-involvement consumers reacting more intensely to both types of signals. The research further uncovers complex non-linear threshold characteristics in the spillover effect, subverting traditional linear management thinking. These findings not only provide a dynamic and psychologically deep theoretical explanation for sustainable consumption behavior but also offer forward-thinking practical implications for hoteliers on how to strategically manage dynamic signals to maximize brand value.

Suggested Citation

  • Zulei Qin & Shugang Li & Ziyi Li & Yanfang Wei & Ning Wang & Jiayi Zhang & Meitong Liu & He Zhu, 2025. "The Temporal Spillover Effect of Green Attribute Changes on Eco-Hotel Location Scores: The Moderating Role of Consumer Environmental Involvement," Sustainability, MDPI, vol. 17(14), pages 1-20, July.
    • Handle: RePEc:gam:jsusta:v:17:y:2025:i:14:p:6593-:d:1705194
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    References listed on IDEAS

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    5. Vitor Pereira & Graça Miranda Silva & Álvaro Dias, 2021. "Sustainability Practices in Hospitality: Case Study of a Luxury Hotel in Arrábida Natural Park," Sustainability, MDPI, vol. 13(6), pages 1-21, March.
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    1. Aníta Karen Sigurðardóttir & Vaka Vésteinsdóttir & Haukur Freyr Gylfason, 2025. "Sexual Appeals in Advertising: The Role of Nudity, Model Gender, and Consumer Response," Administrative Sciences, MDPI, vol. 15(9), pages 1-16, September.

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