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Civility and Trust in Social Media

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  • Antoci, Angelo
  • Bonelli, Laura
  • Paglieri, Fabio
  • Reggiani, Tommaso
  • Sabatini, Fabio

Abstract

Social media have been credited with the potential of reinvigorating trust by offering new opportunities for social and political participation. This view has been recently challenged by the rising phenomenon of online incivility, which has made the environment of social networking sites hostile to many users. We conduct a novel experiment in a Facebook setting to study how the effect of social media on trust varies depending on the civility or incivility of online interaction. We find that participants exposed to civil Facebook interaction are significantly more trusting. In contrast, when the use of Facebook is accompanied by the experience of online incivility, no significant changes occur in users' behavior. These results are robust to alternative configurations of the treatments.

Suggested Citation

  • Antoci, Angelo & Bonelli, Laura & Paglieri, Fabio & Reggiani, Tommaso & Sabatini, Fabio, 2018. "Civility and Trust in Social Media," MPRA Paper 85124, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:85124
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    2. Geraci, Andrea & Nardotto, Mattia & Reggiani, Tommaso & Sabatini, Fabio, 2022. "Broadband Internet and social capital," Journal of Public Economics, Elsevier, vol. 206(C).
    3. Fazio, Andrea & Reggiani, Tommaso & Scervini, Francesco, 2023. "Social media charity campaigns and pro-social behaviour. Evidence from the Ice Bucket Challenge," Journal of Economic Psychology, Elsevier, vol. 96(C).
    4. Fišar, Miloš & Reggiani, Tommaso G. & Sabatini, Fabio & Špalek, Jiří, 2020. "Media Bias and Tax Compliance: Experimental Evidence," IZA Discussion Papers 12938, Institute of Labor Economics (IZA).
    5. Simplice A. Asongu & Nicholas M. Odhiambo, 2020. "Social Media and Inclusive Human Development in Africa," Working Papers 20/017, European Xtramile Centre of African Studies (EXCAS).
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    8. Sabatini, Fabio, 2023. "The Behavioral, Economic, and Political Impact of the Internet and Social Media: Empirical Challenges and Approaches," IZA Discussion Papers 16703, Institute of Labor Economics (IZA).
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    More about this item

    Keywords

    social media; Facebook; online incivility; trust; social networks; cooperation; trust game;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • Z0 - Other Special Topics - - General
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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