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Archetypes of Polarization on Social Media

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  • Hawke, Julie
  • Mawla, Mira El
  • Gichuhi, Caleb
  • Larrauri, Helena Puig

Abstract

The presentation of online hate signals the structure and intensity of societal divisions, but when these seeds of discord are planted, what constitutes a fertile soil to grow and spread? This chapter examines the composition of online affective polarization as a conducive environment that can determine the scale and impact of online hate. We propose that understanding the links between hate speech and affective polarization specifically also provides direction and legitimization for a broader range of counter-strategies, illustrating a response toolbox that includes but is not limited to content moderation and norm reinforcement. The chapter provides a theoretical framework of the archetypes of polarization and their manifesting signals on social media to be used in program design, social media analysis, and further research.

Suggested Citation

  • Hawke, Julie & Mawla, Mira El & Gichuhi, Caleb & Larrauri, Helena Puig, 2025. "Archetypes of Polarization on Social Media," SocArXiv mfs5r_v1, Center for Open Science.
    • Handle: RePEc:osf:socarx:mfs5r_v1
    DOI: 10.31219/osf.io/mfs5r_v1
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    References listed on IDEAS

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    1. Antoci, Angelo & Bonelli, Laura & Paglieri, Fabio & Reggiani, Tommaso & Sabatini, Fabio, 2019. "Civility and trust in social media," Journal of Economic Behavior & Organization, Elsevier, vol. 160(C), pages 83-99.
    2. Angelo Antoci & Alexia Delfino & Fabio Paglieri & Fabrizio Panebianco & Fabio Sabatini, 2016. "Civility vs. Incivility in Online Social Interactions: An Evolutionary Approach," PLOS ONE, Public Library of Science, vol. 11(11), pages 1-17, November.
    3. Sander van der Linden, 2017. "The nature of viral altruism and how to make it stick," Nature Human Behaviour, Nature, vol. 1(3), pages 1-4, March.
    4. Sander van der Linden, 2017. "Correction: Corrigendum: The nature of viral altruism and how to make it stick," Nature Human Behaviour, Nature, vol. 1(3), pages 1-1, March.
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