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The nature of viral altruism and how to make it stick

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  • Sander van der Linden

    (University of Cambridge, Downing Street, Cambridge CB2 3EB, UK.)

Abstract

Societal altruism is changing. Increased awareness and use of online social media is providing new ways of inspiring collective action and support for critical societal challenges. What makes some social causes go viral while others never seem to take off?

Suggested Citation

  • Sander van der Linden, 2017. "The nature of viral altruism and how to make it stick," Nature Human Behaviour, Nature, vol. 1(3), pages 1-4, March.
    • Handle: RePEc:nat:nathum:v:1:y:2017:i:3:d:10.1038_s41562-016-0041
    DOI: 10.1038/s41562-016-0041
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    Cited by:

    1. Peter D. Lunn & Cameron A. Belton & Ciarán Lavin & Féidhlim P. McGowan & Shane Timmons & Deirdre A. Robertson, 2020. "Using behavioral science to help fight the Coronavirus," Journal of Behavioral Public Administration, Center for Experimental and Behavioral Public Administration, vol. 3(1).
    2. Fazio, Andrea & Reggiani, Tommaso & Scervini, Francesco, 2023. "Social media charity campaigns and pro-social behaviour. Evidence from the Ice Bucket Challenge," Journal of Economic Psychology, Elsevier, vol. 96(C).
    3. Cyntia Valociková & Jolán Velencei, 2020. "How Did Reciprocity Evolve in Online Communication? Turnout of Reciprocal Altruism," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 16(02), pages 103-113.
    4. Ashley Harrell, 2021. "How can I help you? Multiple resource availability promotes generosity with low-value (but not high-value) resources," Rationality and Society, , vol. 33(3), pages 341-362, August.
    5. Kaklauskas, A. & Bardauskiene, D. & Cerkauskiene, R. & Ubarte, I. & Raslanas, S. & Radvile, E. & Kaklauskaite, U. & Kaklauskiene, L., 2021. "Emotions analysis in public spaces for urban planning," Land Use Policy, Elsevier, vol. 107(C).

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