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An Economic-Psychological Model of Sustainable Food Consumption

  • Lombardini, Chiara
  • Lankoski, Leena
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    This paper proposes a novel economic-psychological model of individual food consumption and food waste that recognizes individuals as social and moral beings who are boundedly rational and have limited capacity for self-control. The model identifies five components of individuals’ utility that correspond to five modes of being or selves: the hedonic agent, the social agent, the moral agent, the health-conscious agent and the habits-driven agent. In the model, individuals maximize this composite utility given their budget and effort constraints. We apply the model to analyze policies that can support the adoption of sustainable food consumption practices.

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    File URL: http://purl.umn.edu/114403
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    Paper provided by European Association of Agricultural Economists in its series 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland with number 114403.

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    Date of creation: 2011
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    Handle: RePEc:ags:eaae11:114403
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    1. Fox, Nick & Ward, Katie J., 2008. "You are what you eat? Vegetarianism, health and identity," Social Science & Medicine, Elsevier, vol. 66(12), pages 2585-2595, June.
    2. Just, David R. & Wansink, Brian & Mancino, Lisa & Guthrie, Joanne F., 2008. "Behavioral Economic Concepts To Encourage Healthy Eating in School Cafeterias: Experiments and Lessons From College Students," Economic Research Report 56489, United States Department of Agriculture, Economic Research Service.
    3. Carlsson-Kanyama, Annika & Ekstrom, Marianne Pipping & Shanahan, Helena, 2003. "Food and life cycle energy inputs: consequences of diet and ways to increase efficiency," Ecological Economics, Elsevier, vol. 44(2-3), pages 293-307, March.
    4. Garnett, Tara, 2011. "Where are the best opportunities for reducing greenhouse gas emissions in the food system (including the food chain)?," Food Policy, Elsevier, vol. 36(S1), pages S23-S32.
    5. Brian Wansink & David R. Just & Collin R. Payne, 2009. "Mindless Eating and Healthy Heuristics for the Irrational," American Economic Review, American Economic Association, vol. 99(2), pages 165-69, May.
    6. Costa Sandine & Ibanez Lisette & Loureiro Maria L. & Marette Stéphan, 2009. "Quality Promotion through Eco-Labeling: Introduction to the Special Issue," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 7(2), pages 1-8, December.
    7. Michaelowa, Axel & Dransfeld, Björn, 2008. "Greenhouse gas benefits of fighting obesity," Ecological Economics, Elsevier, vol. 66(2-3), pages 298-308, June.
    8. Kahn, Barbara E & Wansink, Brian, 2004. " The Influence of Assortment Structure on Perceived Variety and Consumption Quantities," Journal of Consumer Research, University of Chicago Press, vol. 30(4), pages 519-33, March.
    9. York, Richard & Gossard, Marcia Hill, 2004. "Cross-national meat and fish consumption: exploring the effects of modernization and ecological context," Ecological Economics, Elsevier, vol. 48(3), pages 293-302, March.
    10. George A. Akerlof & Rachel E. Kranton, 2000. "Economics And Identity," The Quarterly Journal of Economics, MIT Press, vol. 115(3), pages 715-753, August.
    11. Faye Duchin, 2004. "Sustainable Consumption of Food," Rensselaer Working Papers in Economics 0405, Rensselaer Polytechnic Institute, Department of Economics.
    12. Geoffrey Hodgson, 2010. "Choice, habit and evolution," Journal of Evolutionary Economics, Springer, vol. 20(1), pages 1-18, January.
    13. Kjell Arne Brekke & Snorre Kverndokk & Karinen Nyborg, 2000. "An Economic Model of Moral Motivation," Discussion Papers 290, Research Department of Statistics Norway.
    14. Just, David R. & Wansink, Brian, 2009. "Smarter Lunchrooms: Using Behavioral Economics to Improve Meal Selection," Choices, Agricultural and Applied Economics Association, vol. 24(3).
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