Take off the heater: Utility effect and food environment effect in food consumption decisions
In this paper, we describe individual food consumption decisions as driven by a utility effect and a food environment effect. To outline the utility effect, we first develop a new theoretical model of individual food consumption. Next, we introduce the food environment effect by showing how the food environment can affect food consumption decisions and how this can skew the resulting food consumption vector. Finally, we analyse manipulations of the food environment as a potential form of policy intervention. Our key result is that the food environment has several entry points in food consumption decisions and that libertarian paternalistic manipulations of the food environment can be effective, easily implemented, well-accepted and low-cost intervention options to nudge individuals towards healthier food consumption. Thus, a first step in interventions meant to improve diets should always be to attend to the food environment: at the very least to “take off the heater” and ensure that the food environment does not inadvertently guide food consumption decisions in an undesirable direction.
|Date of creation:||2010|
|Date of revision:|
|Contact details of provider:|| Web page: http://www.eaae.org|
More information through EDIRC
Postal:555 East Wells Street, Suite 1100, Milwaukee, Wisconsin 53202
Phone: (414) 918-3190
Fax: (414) 276-3349
Web page: http://www.aaea.org
More information through EDIRC
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Unnevehr, Laurian J. & Jagmanaite, Evelina, 2008. "Getting rid of trans fats in the US diet: Policies, incentives and progress," Food Policy, Elsevier, vol. 33(6), pages 497-503, December.
- Joan Costa-Font & Mireia Jofre-Bonet, 2009.
"Body image, peer effects and food disorders: evidence from a sample of European women,"
LSE Research Online Documents on Economics
27751, London School of Economics and Political Science, LSE Library.
- Costa-Font, J. & Jofre-Bonet, M., 2010. "Body image, peer effects and food disorders: Evidence from a sample of European women," Working Papers 10/01, Department of Economics, City University London.
- Brian Wansink & David R. Just & Collin R. Payne, 2009. "Mindless Eating and Healthy Heuristics for the Irrational," American Economic Review, American Economic Association, vol. 99(2), pages 165-69, May.
- Just, David R. & Wansink, Brian, 2009. "Smarter Lunchrooms: Using Behavioral Economics to Improve Meal Selection," Choices, Agricultural and Applied Economics Association, vol. 24(3).
- Samuelson, William & Zeckhauser, Richard, 1988. "Status Quo Bias in Decision Making," Journal of Risk and Uncertainty, Springer, vol. 1(1), pages 7-59, March.
- Kahn, Barbara E & Wansink, Brian, 2004. " The Influence of Assortment Structure on Perceived Variety and Consumption Quantities," Journal of Consumer Research, Oxford University Press, vol. 30(4), pages 519-33, March.
- George A. Akerlof & Rachel E. Kranton, 2002. "Identity and Schooling: Some Lessons for the Economics of Education," Journal of Economic Literature, American Economic Association, vol. 40(4), pages 1167-1201, December.
- John B. Davis, 2005.
"Social Identity Strategies in Recent Economics,"
Tinbergen Institute Discussion Papers
05-078/2, Tinbergen Institute.
- Just, David R. & Mancino, Lisa & Wansink, Brian, 2007. "Could Behavioral Economics Help Improve Diet Quality for Nutrition Assistance Program Participants?," Economic Research Report 6391, United States Department of Agriculture, Economic Research Service.
- Joan Costa i Font & Mireia Jofre-Bonet, 2008.
"Body image and food disorders: Evidence from a sample of European women,"
- Joan Costa-i-Font & Mireia Jofre-Bonet, 2008. "Body Image and Food Disorders: Evidence from a Sample of European Women," CESifo Working Paper Series 2412, CESifo Group Munich.
- Alan Kirman & Miriam Teschl, 2006. "Searching for identity in the capability space," Journal of Economic Methodology, Taylor & Francis Journals, vol. 13(3), pages 299-325.
- Kjell Arne Brekke & Snorre Kverndokk & Karinen Nyborg, 2000.
"An Economic Model of Moral Motivation,"
290, Statistics Norway, Research Department.
- George A. Akerlof & Rachel E. Kranton, 2000. "Economics and Identity," The Quarterly Journal of Economics, Oxford University Press, vol. 115(3), pages 715-753.
- Mancino, Lisa & Kinsey, Jean D., 2008. "Is Dietary Knowledge Enough? Hunger, Stress, and Other Roadblocks to Healthy Eating," Economic Research Report 56465, United States Department of Agriculture, Economic Research Service.
- Rodolfo M. Nayga, 2008. "Nutrition, obesity and health: policies and economic research challenges," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 35(3), pages 281-302, September.
- Just, David R. & Wansink, Brian & Mancino, Lisa & Guthrie, Joanne F., 2008. "Behavioral Economic Concepts To Encourage Healthy Eating in School Cafeterias: Experiments and Lessons From College Students," Economic Research Report 56489, United States Department of Agriculture, Economic Research Service.
- Cass R. Sunstein & Richard H. Thaler, 2003. "Libertarian paternalism is not an oxymoron," Conference Series ; [Proceedings], Federal Reserve Bank of Boston, vol. 48(Jun).
- Kinsey, Jean D. & Mancino, Lisa, 2004. "Diet Quality And Calories Consumed: The Impact Of Being Hungrier, Busier And Eating Out," Working Papers 14324, University of Minnesota, The Food Industry Center.
When requesting a correction, please mention this item's handle: RePEc:ags:eaa115:116431. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)
If references are entirely missing, you can add them using this form.