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Future lock-in: Future implementation increases selection of 'should' choices

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  • Rogers, Todd
  • Bazerman, Max H.

Abstract

People often experience tension over certain choices (e.g., they should reduce their gas consumption or increase their savings, but they do not want to). Some posit that this tension arises from the competing interests of a deliberative "should" self and an affective "want" self. We show that people are more likely to select choices that serve the should self (should-choices) when the choices will be implemented in the distant rather than the near future. This "future lock-in" is demonstrated in four experiments for should-choices involving donation, public policy, and self-improvement. Additionally, we show that future lock-in can arise without changing the structure of a should-choice, but by just changing people's temporal focus. Finally, we provide evidence that the should self operates at a higher construal level (abstract, superordinate) than the want self, and that this difference in construal partly underlies future lock-in.

Suggested Citation

  • Rogers, Todd & Bazerman, Max H., 2008. "Future lock-in: Future implementation increases selection of 'should' choices," Organizational Behavior and Human Decision Processes, Elsevier, vol. 106(1), pages 1-20, May.
  • Handle: RePEc:eee:jobhdp:v:106:y:2008:i:1:p:1-20
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    Cited by:

    1. Martin Binder & Leonhard K. Lades, 2015. "Autonomy-Enhancing Paternalism," Kyklos, Wiley Blackwell, vol. 68(1), pages 3-27, February.
    2. Grolleau , Gilles G. & Sutan, Angela & Vranceanu, Radu, 2013. "Taking the Well-being of Future Generations Seriously : Do People Contribute More to Intra-temporal or Inter-temporal Public Goods?," ESSEC Working Papers WP1313, ESSEC Research Center, ESSEC Business School.
    3. Grolleau, Gilles & Sutan, Angela & Vranceanu, Radu, 2016. "Do people contribute more to intra-temporal or inter-temporal public goods?," Research in Economics, Elsevier, vol. 70(1), pages 186-195.
    4. Zlatev, Julian J. & Rogers, Todd, 2020. "Returnable reciprocity: Returnable gifts are more effective than unreturnable gifts at promoting virtuous behaviors," Organizational Behavior and Human Decision Processes, Elsevier, vol. 161(S), pages 74-84.
    5. Breman, Anna, 2011. "Give more tomorrow: Two field experiments on altruism and intertemporal choice," Journal of Public Economics, Elsevier, vol. 95(11), pages 1349-1357.
    6. Rogers, Todd & Norton, Michael I., 2014. "The Belief in a Favorable Future," Working Paper Series rwp14-048, Harvard University, John F. Kennedy School of Government.
    7. Binder, Martin & Lades, Leonhard K, 2014. "Autonomy-enhancing paternalism," 2007 Annual Meeting, July 29-August 1, 2007, Portland, Oregon TN 2015-02, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    8. Chopra, Felix & Eisenhauer, Philipp & Falk, Armin & Graeber, Thomas W, 2021. "Intertemporal Altruism," IZA Discussion Papers 14059, Institute of Labor Economics (IZA).
    9. Beretti, Antoine & Figuières, Charles & Grolleau, Gilles, 2013. "Behavioral innovations: The missing capital in sustainable development?," Ecological Economics, Elsevier, vol. 89(C), pages 187-195.
    10. Cha, Moon-Kyung & Yi, Youjae & Lee, Jaehoon, 2020. "When people low in social class become a persuasive source of communication: Social class of other donors and charitable donations," Journal of Business Research, Elsevier, vol. 112(C), pages 45-55.
    11. Hengchen Dai & Katherine L. Milkman & Jason Riis, 2014. "The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior," Management Science, INFORMS, vol. 60(10), pages 2563-2582, October.
    12. Katherine Milkman & Todd Rogers & Max Bazerman, 2010. "I’ll have the ice cream soon and the vegetables later: A study of online grocery purchases and order lead time," Marketing Letters, Springer, vol. 21(1), pages 17-35, March.
    13. Polman, Evan & Ruttan, Rachel L. & Peck, Joann, 2022. "Using curiosity to incentivize the choice of “should” options," Organizational Behavior and Human Decision Processes, Elsevier, vol. 173(C).
    14. Katherine L. Milkman & Todd Rogers & Max H. Bazerman, 2009. "Highbrow Films Gather Dust: Time-Inconsistent Preferences and Online DVD Rentals," Management Science, INFORMS, vol. 55(6), pages 1047-1059, June.
    15. Timmons, Shane & Robertson, Deirdre & Lunn, Pete, 2022. "Combining nudges and boosts to increase precautionary saving: A large-scale field experiment," Papers WP722, Economic and Social Research Institute (ESRI).
    16. Stillman, Paul E. & Fujita, Kentaro & Sheldon, Oliver & Trope, Yaacov, 2018. "From “me” to “we”: The role of construal level in promoting maximized joint outcomes," Organizational Behavior and Human Decision Processes, Elsevier, vol. 147(C), pages 16-25.
    17. repec:hal:journl:hal-00866970 is not listed on IDEAS
    18. Beshears, John & Dai, Hengchen & Milkman, Katherine L. & Benartzi, Shlomo, 2021. "Using fresh starts to nudge increased retirement savings," Organizational Behavior and Human Decision Processes, Elsevier, vol. 167(C), pages 72-87.
    19. Ojha, Divesh & Salimath, Manjula & D’Souza, Derrick, 2014. "Disaster immunity and performance of service firms: The influence of market acuity and supply network partnering," International Journal of Production Economics, Elsevier, vol. 147(PB), pages 385-397.
    20. Katherine L. Milkman & Todd Rogers & Max H. Bazerman, 2007. "Highbrow Films Gather Dust: A Study of Dynamic Inconsistency and Online DVD Rentals," Harvard Business School Working Papers 07-099, Harvard Business School, revised Apr 2008.

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