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|Vlerick Leuven Gent Management School Reep 1 9000 Gent Belgium|
|+32 9 210 97 11|
Vlerick Business SchoolGent, Belgium
: +32 9 210 98 99
+32 9 210 97 00
Reep 1, 9000 Gent
RePEc:edi:vlgmsbe (more details at EDIRC)
Research outputJump to: Working papers Articles
- Verweire, K. & Ferguson, T. & Debruyne, M., 2007. "Toward an integrative framework of strategies that work," Vlerick Leuven Gent Management School Working Paper Series 2007-5, Vlerick Leuven Gent Management School.
- Debruyne, M., 2006. "Simultaneous competitor and customer diffusion: a market growth model based on market space and competition," Vlerick Leuven Gent Management School Working Paper Series 2006-09, Vlerick Leuven Gent Management School.
- Paul Ingenbleek & Marion Debruyne & Ruud T. Frambach & Theo M. M. Verhallen, 2003. "Successful New Product Pricing Practices: A Contingency Approach," Marketing Letters, Springer, vol. 14(4), pages 289-305, December.
CitationsMany of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.
Sorry, no citations of working papers recorded.
- Paul Ingenbleek & Marion Debruyne & Ruud T. Frambach & Theo M. M. Verhallen, 2003.
"Successful New Product Pricing Practices: A Contingency Approach,"
Springer, vol. 14(4), pages 289-305, December.
- Rajagopal, 2005.
"Measuring Customer Value and Market Dynamics for New Products of a Firm:An Analytical Construct for Gaining Competitive Advantage,"
- Rajagopal, 2006. "Measuring customer value and market dynamics for new products of a firm: an analytical construct for gaining competitive advantage," Global Business and Economics Review, Inderscience Enterprises Ltd, vol. 8(3/4), pages 187-205.
- Li, Xin & Lian, Zhaotong & Choong, Kwee Keong & Liu, Xiaoming, 2016. "A quantity-flexibility contract with coordination," International Journal of Production Economics, Elsevier, vol. 179(C), pages 273-284.
- Peng Du & Qiushuang Chen, 2017. "Skimming or penetration: optimal pricing of new fashion products in the presence of strategic consumers," Annals of Operations Research, Springer, vol. 257(1), pages 275-295, October.
- Rajagopal, 2006. "Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis," Marketing Working Papers 2006-01-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
- van Cranenburgh, Sander & Chorus, Caspar G., 2017. "Willingness to Pay-inference in the absence of rejected propositions," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 35-42.
- Rajagopal, 2006. "Fiscal Policy and Growth: The Case of the Spanish Regions," Economic Issues Journal Articles, Economic Issues, vol. 11(1), pages 9-24, March.
- Zsófia KENESEI & Tamás GYULAVÁRI & László SEER, 2013. "The Role Of Marketing In Corporate Competitiveness: Marketing Practice Analysis Of Hungarian Companies," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 7-28, May.
- Rajagopal, 2005. "Measuring Customer Value Gaps: An Empirical Study in Mexican Retail Market," Econometrics 0508012, EconWPA.
- Riekhof, Hans-Christian & Werner, Franziska, 2010. "Pricing-Prozesse bei Herstellern von Fast Moving Consumer Goods," PFH Forschungspapiere/Research Papers 2010/01, PFH Private University of Applied Sciences, Göttingen.
- Rajagopal, 2005. "Measuring Customer Value and Market Dynamics for New Products of a Firm:An Analytical Construct for Gaining Competitive Advantage," Econometrics 0502012, EconWPA.
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