IDEAS home Printed from https://ideas.repec.org/p/vlg/vlgwps/2007-5.html
   My bibliography  Save this paper

Toward an integrative framework of strategies that work

Author

Listed:
  • Verweire, K.

    ()

  • Ferguson, T.
  • Debruyne, M.

    () (Vlerick Leuven Gent Management School)

Abstract

Competitive strategy is at the heart of the field of strategic management. But despite years of academic research, there is a lot of debate about what constitutes competitive strategy and how effective competitive strategies lead to superior performance. In this article, we argue that strategy is about making clear choices (“focus”) and about being different (“differentiation”) on four strategic dimensions, including: Whom do we serve?, What do we provide?, What is our value proposition?, and How do we realize all this? Although recent work has pointed to these conclusions, this paper goes one step further by providing more concrete ideas as to what focus and differentiation really mean for each of the various dimensions and why they matter. As such, we provide managers a framework that can be used to test the extent to which their strategies have the potential to be effective.

Suggested Citation

  • Verweire, K. & Ferguson, T. & Debruyne, M., 2007. "Toward an integrative framework of strategies that work," Vlerick Leuven Gent Management School Working Paper Series 2007-5, Vlerick Leuven Gent Management School.
  • Handle: RePEc:vlg:vlgwps:2007-5
    as

    Download full text from publisher

    File URL: http://www.vlerick.be/en/2392-VLK/version/default/part/AttachmentData/data/vlgms-wp-2007-5.pdf
    Download Restriction: no

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vlg:vlgwps:2007-5. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Isabelle Vandenbroere). General contact details of provider: http://edirc.repec.org/data/vlgmsbe.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.