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Peculiar properties of the pricing process in customized furniture manufacturing enterprises

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  • Birutė Mikulskienė

    (Mykolas Romeris University)

  • Julija Moskvina

    (Mykolas Romeris University)

Abstract

Personalization of the products became a growing trend and further expansion of customized production is predicted. So far, analysis of pricing process and pricing orientation of customized manufacturers operating in individual sectors has been rarely done. The analysis of the pricing process from the point of view of the make-to-order manufacturer operating in the furniture production segment is performed during the research. The present article contributes to knowledge about pricing by specifying the pricing trends emerging in customized manufacturing in the context of the present scientific resources and extends understanding of price integrity in the production chain.

Suggested Citation

  • Birutė Mikulskienė & Julija Moskvina, 2020. "Peculiar properties of the pricing process in customized furniture manufacturing enterprises," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 19(6), pages 411-420, December.
    • Handle: RePEc:pal:jorapm:v:19:y:2020:i:6:d:10.1057_s41272-020-00242-6
    DOI: 10.1057/s41272-020-00242-6
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    References listed on IDEAS

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