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“Rationally Local”: Consumer Participation in Alternative Food Chains


  • Luigi Cembalo
  • Alessia Lombardi
  • Stefano Pascucci
  • Domenico Dentoni
  • Giuseppina Migliore
  • Fabio Verneau
  • Giorgio Schifani


ABSTRACT Why are consumers increasingly participating in alternative food chains to co‐produce and distribute foods with farmers? In this paper, values and food‐related lifestyles, as well as transaction costs and socio‐demographics, are used to analyze consumer participation in alternative food chains in Italy. Using a simultaneous system of equations, a model with instrumental variables is implemented to measure the relationships between values and food‐related lifestyles, and between the latter and participation in an alternative food chain. Our results show that Italian participants in alternative food chains have the profile of rational shoppers who typically look at price and taste criteria. Although transaction costs do not affect participation directly, they do so through food‐related lifestyles.

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  • Luigi Cembalo & Alessia Lombardi & Stefano Pascucci & Domenico Dentoni & Giuseppina Migliore & Fabio Verneau & Giorgio Schifani, 2015. "“Rationally Local”: Consumer Participation in Alternative Food Chains," Agribusiness, John Wiley & Sons, Ltd., vol. 31(3), pages 330-352, June.
  • Handle: RePEc:wly:agribz:v:31:y:2015:i:3:p:330-352

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    Cited by:

    1. Lelia Voinea & Dorin Vicențiu Popescu & Mihaela Bucur & Teodor Mihai Negrea & Răzvan Dina & Calcedonia Enache, 2020. "Reshaping the Traditional Pattern of Food Consumption in Romania through the Integration of Sustainable Diet Principles. A Qualitative Study," Sustainability, MDPI, Open Access Journal, vol. 12(14), pages 1-1, July.
    2. Hayk Khachatryan & Alicia Rihn & Ben Campbell & Bridget Behe & Charles Hall, 2018. "How do consumer perceptions of “local†production benefits influence their visual attention to state marketing programs?," Agribusiness, John Wiley & Sons, Ltd., vol. 34(2), pages 390-406, March.
    3. Carlsona, Laura & Bitsch, Vera, 2018. "Solidarity: a Key Element in Alternative Food Networks," 2018 International European Forum (163rd EAAE Seminar), February 5-9, 2018, Innsbruck-Igls, Austria 276872, International European Forum on System Dynamics and Innovation in Food Networks.
    4. Gabriel April-Lalonde & Sara Latorre & Myriam Paredes & María Fernanda Hurtado & Fabián Muñoz & Ana Deaconu & Donald C. Cole & Malek Batal, 2020. "Characteristics and Motivations of Consumers of Direct Purchasing Channels and the Perceived Barriers to Alternative Food Purchase: A Cross-Sectional Study in the Ecuadorian Andes," Sustainability, MDPI, Open Access Journal, vol. 12(17), pages 1-1, August.
    5. Chiara Mazzocchi & Stefano Corsi & Giordano Ruggeri, 2020. "The Coexistence of Local and Global Food Supply Chains: The Lombardy Region Case Study," Agriculture, MDPI, Open Access Journal, vol. 10(11), pages 1-1, November.
    6. Isabel Miralles & Domenico Dentoni & Stefano Pascucci, 2017. "Understanding the organization of sharing economy in agri-food systems: evidence from alternative food networks in Valencia," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 34(4), pages 833-854, December.
    7. Clara Cicatiello, 2020. "Alternative food shoppers and the “quantity dilemma”: a study on the determinants of their purchases at alternative markets," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 8(1), pages 1-13, December.
    8. Massimiliano Borrello & Francesco Caracciolo & Alessia Lombardi & Stefano Pascucci & Luigi Cembalo, 2017. "Consumers’ Perspective on Circular Economy Strategy for Reducing Food Waste," Sustainability, MDPI, Open Access Journal, vol. 9(1), pages 1-1, January.
    9. Giuseppina Migliore & Vittorio Farina & Salvatore Tinervia & Giovanni Matranga & Giorgio Schifani, 2017. "Consumer interest towards tropical fruit: factors affecting avocado fruit consumption in Italy," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 5(1), pages 1-12, December.

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