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“Rationally Local”: Consumer Participation in Alternative Food Chains

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Listed:
  • Luigi Cembalo
  • Alessia Lombardi
  • Stefano Pascucci
  • Domenico Dentoni
  • Giuseppina Migliore
  • Fabio Verneau
  • Giorgio Schifani

Abstract

ABSTRACT Why are consumers increasingly participating in alternative food chains to co‐produce and distribute foods with farmers? In this paper, values and food‐related lifestyles, as well as transaction costs and socio‐demographics, are used to analyze consumer participation in alternative food chains in Italy. Using a simultaneous system of equations, a model with instrumental variables is implemented to measure the relationships between values and food‐related lifestyles, and between the latter and participation in an alternative food chain. Our results show that Italian participants in alternative food chains have the profile of rational shoppers who typically look at price and taste criteria. Although transaction costs do not affect participation directly, they do so through food‐related lifestyles.

Suggested Citation

  • Luigi Cembalo & Alessia Lombardi & Stefano Pascucci & Domenico Dentoni & Giuseppina Migliore & Fabio Verneau & Giorgio Schifani, 2015. "“Rationally Local”: Consumer Participation in Alternative Food Chains," Agribusiness, John Wiley & Sons, Ltd., vol. 31(3), pages 330-352, June.
    • Handle: RePEc:wly:agribz:v:31:y:2015:i:3:p:330-352
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    File URL: http://hdl.handle.net/10.1002/agr.21419
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    7. Isabel Miralles & Domenico Dentoni & Stefano Pascucci, 2017. "Understanding the organization of sharing economy in agri-food systems: evidence from alternative food networks in Valencia," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 34(4), pages 833-854, December.
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