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Consumer interest towards tropical fruit: factors affecting avocado fruit consumption in Italy


  • Giuseppina Migliore

    () (Universita degli Studi di Palermo)

  • Vittorio Farina

    (Universita degli Studi di Palermo)

  • Salvatore Tinervia

    (Universita degli Studi di Palermo)

  • Giovanni Matranga

    (Universita degli Studi di Palermo)

  • Giorgio Schifani

    (Universita degli Studi di Palermo)


The purpose of this paper is to identify the main factors affecting the consumption of avocado fruit among Italian consumers. In order to respond to the aim of the study, an empirical survey was conducted through the submission of an online questionnaire to 327 consumers. An ordered logit econometric model was adopted to examine the relationship among some explanatory variables and the frequency of consumption of avocado fruit. The findings of this study show that the consumption of avocado fruit is affected by different factors, including fruit consumption habit, neophilia attitudes, and various intrinsic and extrinsic quality attributes (credence attributes in particular). The study deals with a little explored topic; therefore, the findings contribute to fill the gap in the existent literature, inasmuch as they enrich the discussion on consumers’ preference for avocado fruit. However, further comparative research is clearly needed, as well as a larger research sample, to overcome limits to the external validity of the results and to investigate the analytical effort proposed in this article.

Suggested Citation

  • Giuseppina Migliore & Vittorio Farina & Salvatore Tinervia & Giovanni Matranga & Giorgio Schifani, 2017. "Consumer interest towards tropical fruit: factors affecting avocado fruit consumption in Italy," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 5(1), pages 1-12, December.
  • Handle: RePEc:spr:agfoec:v:5:y:2017:i:1:d:10.1186_s40100-017-0095-8
    DOI: 10.1186/s40100-017-0095-8

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    References listed on IDEAS

    1. Luigi Cembalo & Alessia Lombardi & Stefano Pascucci & Domenico Dentoni & Giuseppina Migliore & Fabio Verneau & Giorgio Schifani, 2015. "“Rationally Local”: Consumer Participation in Alternative Food Chains," Agribusiness, John Wiley & Sons, Ltd., vol. 31(3), pages 330-352, June.
    2. Badar, Hammad & Ariyawardana, Anoma & Collins, Ray, 2015. "Capturing Consumer Preferences for Value Chain Improvements in the Mango Industry of Pakistan," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(3), pages 1-18, September.
    3. Zanoli, Raffaele & Naspetti, Simona, 2002. "Consumer motivations in the purchase of organic food. A means-end approach," MPRA Paper 32712, University Library of Munich, Germany.
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    1. Giuseppina Migliore & Massimiliano Borrello & Alessia Lombardi & Giorgio Schifani, 2018. "Consumers’ willingness to pay for natural food: evidence from an artefactual field experiment," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 6(1), pages 1-10, December.

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