IDEAS home Printed from https://ideas.repec.org/a/bla/bstrat/v30y2021i2p1249-1269.html
   My bibliography  Save this article

The impact of motivation, intention, and contextual factors on green purchasing behavior: New energy vehicles as an example

Author

Listed:
  • Zhengxia He
  • Yanqing Zhou
  • Jianming Wang
  • Cunfang Li
  • Meiling Wang
  • Wenbo Li

Abstract

Green purchasing behavior is of great significance to the realization of carbon reduction goals. Through in‐depth interviews, this study uses new energy vehicles to explore the driving factors of green purchase. It applies grounded theory for a qualitative analysis, the results of which show that behavior motivation, behavior intentions, residential characteristics, social norms, behavior ability, and institutional and technological context are the main factors of green purchase, albeit in inconsistent ways. It is found that behavior motivation indirectly affects green purchase through behavior intention; residents' characteristics, behavioral ability, social norms, and the institutional and technological context have moderating effects on the relationship between behavior intention and green purchase, indicating the existence of an “intention–behavior” gap. The study proposes the comprehensive model of Motivation–Intention–Context–Behavior to explain the driving factors for green purchase and provides policy implications on marketing strategy to companies producing green products.

Suggested Citation

  • Zhengxia He & Yanqing Zhou & Jianming Wang & Cunfang Li & Meiling Wang & Wenbo Li, 2021. "The impact of motivation, intention, and contextual factors on green purchasing behavior: New energy vehicles as an example," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 1249-1269, February.
    • Handle: RePEc:bla:bstrat:v:30:y:2021:i:2:p:1249-1269
    DOI: 10.1002/bse.2682
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/bse.2682
    Download Restriction: no
    File URL: https://libkey.io/10.1002/bse.2682?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Irene Tilikidou, 2007. "The effects of knowledge and attitudes upon Greeks' pro‐environmental purchasing behaviour," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 14(3), pages 121-134, July.
    2. Jessica Pape & Henrike Rau & Frances Fahy & Anna Davies, 2011. "Developing Policies and Instruments for Sustainable Household Consumption: Irish Experiences and Futures," Journal of Consumer Policy, Springer, vol. 34(1), pages 25-42, March.
    3. Litvine, Dorian & Wüstenhagen, Rolf, 2011. "Helping "light green" consumers walk the talk: Results of a behavioural intervention survey in the Swiss electricity market," Ecological Economics, Elsevier, vol. 70(3), pages 462-474, January.
    4. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    5. Cheung, Millissa F.Y. & To, W.M., 2019. "An extended model of value-attitude-behavior to explain Chinese consumers’ green purchase behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 145-153.
    6. Chiou‐Fong Wei & Chang‐Tang Chiang & Tun‐Chih Kou & Bruce C Y Lee, 2017. "Toward Sustainable Livelihoods: Investigating the Drivers of Purchase Behavior for Green Products," Business Strategy and the Environment, Wiley Blackwell, vol. 26(5), pages 626-639, July.
    7. Daniel Hanss & Gisela Böhm & Rouven Doran & Andreas Homburg, 2016. "Sustainable Consumption of Groceries: the Importance of Believing that One Can Contribute to Sustainable Development," Sustainable Development, John Wiley & Sons, Ltd., vol. 24(6), pages 357-370, November.
    8. Julina, 2017. "Green Purchase Behavior: The Role of Religiosity, Environmental Attitude, and Environmental Knowledge," GATR Journals jmmr155, Global Academy of Training and Research (GATR) Enterprise.
    9. Verhallen, Theo M. M. & Pieters, Rik G. M., 1984. "Attitude theory and behavioral costs," Journal of Economic Psychology, Elsevier, vol. 5(3), pages 223-249, September.
    10. Andrew Dobson, 2007. "Environmental citizenship: towards sustainable development," Sustainable Development, John Wiley & Sons, Ltd., vol. 15(5), pages 276-285.
    11. Sovacool, Benjamin K. & Abrahamse, Wokje & Zhang, Long & Ren, Jingzheng, 2019. "Pleasure or profit? Surveying the purchasing intentions of potential electric vehicle adopters in China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 124(C), pages 69-81.
    12. Xianbing Liu & Can Wang & Tomohiro Shishime & Tetsuro Fujitsuka, 2012. "Sustainable consumption: Green purchasing behaviours of urban residents in China," Sustainable Development, John Wiley & Sons, Ltd., vol. 20(4), pages 293-308, July.
    13. Johan Jansson, 2011. "Consumer eco‐innovation adoption: assessing attitudinal factors and perceived product characteristics," Business Strategy and the Environment, Wiley Blackwell, vol. 20(3), pages 192-210, March.
    14. Francesco Testa & Silvia Sarti & Marco Frey, 2019. "Are green consumers really green? Exploring the factors behind the actual consumption of organic food products," Business Strategy and the Environment, Wiley Blackwell, vol. 28(2), pages 327-338, February.
    15. Joseph Agebase Awuni & Jianguo Du, 2016. "Sustainable Consumption in Chinese Cities: Green Purchasing Intentions of Young Adults Based on the Theory of Consumption Values," Sustainable Development, John Wiley & Sons, Ltd., vol. 24(2), pages 124-135, March.
    16. Axsen, Jonn & Orlebar, Caroline & Skippon, Stephen, 2013. "Social influence and consumer preference formation for pro-environmental technology: The case of a U.K. workplace electric-vehicle study," Ecological Economics, Elsevier, vol. 95(C), pages 96-107.
    17. Eleni Papaoikonomou & Gerard Ryan & Matias Ginieis, 2011. "Towards a Holistic Approach of the Attitude Behaviour Gap in Ethical Consumer Behaviours: Empirical Evidence from Spain," International Advances in Economic Research, Springer;International Atlantic Economic Society, vol. 17(1), pages 77-88, February.
    18. William Young & Kumju Hwang & Seonaidh McDonald & Caroline J. Oates, 2010. "Sustainable consumption: green consumer behaviour when purchasing products," Sustainable Development, John Wiley & Sons, Ltd., vol. 18(1), pages 20-31.
    19. Hidrue, Michael K. & Parsons, George R. & Kempton, Willett & Gardner, Meryl P., 2011. "Willingness to pay for electric vehicles and their attributes," Resource and Energy Economics, Elsevier, vol. 33(3), pages 686-705, September.
    20. Wander Jager & Marco A. Janssen, 2002. "Stimulating diffusion of green products," Journal of Evolutionary Economics, Springer, vol. 12(3), pages 283-306.
    21. Emel Yarimoglu & Gul Binboga, 2019. "Understanding sustainable consumption in an emerging country: The antecedents and consequences of the ecologically conscious consumer behavior model," Business Strategy and the Environment, Wiley Blackwell, vol. 28(4), pages 642-651, May.
    22. Pat Auger & Timothy Devinney, 2007. "Do What Consumers Say Matter? The Misalignment of Preferences with Unconstrained Ethical Intentions," Journal of Business Ethics, Springer, vol. 76(4), pages 361-383, December.
    23. Heesup Han, 2020. "Theory of green purchase behavior (TGPB): A new theory for sustainable consumption of green hotel and green restaurant products," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2815-2828, September.
    24. Michal Carrington & Benjamin Neville & Gregory Whitwell, 2010. "Why Ethical Consumers Don’t Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers," Journal of Business Ethics, Springer, vol. 97(1), pages 139-158, November.
    25. Gabriel Brătucu & Adrian Trifan & Lavinia Dovleac & Ioana Bianca Chițu & Raluca Dania Todor & Rareș Brătucu, 2019. "Acquisition of Electric Vehicles—A Step towards Green Consumption. Empirical Research among Romanian Students," Sustainability, MDPI, vol. 11(23), pages 1-14, November.
    26. F. Testa & F. Iraldo & A Vaccari & E. Ferrari, 2015. "Why Eco‐labels can be Effective Marketing Tools: Evidence from a Study on Italian Consumers," Business Strategy and the Environment, Wiley Blackwell, vol. 24(4), pages 252-265, May.
    27. Sierzchula, William & Bakker, Sjoerd & Maat, Kees & van Wee, Bert, 2014. "The influence of financial incentives and other socio-economic factors on electric vehicle adoption," Energy Policy, Elsevier, vol. 68(C), pages 183-194.
    28. White, Lee V. & Sintov, Nicole D., 2017. "You are what you drive: Environmentalist and social innovator symbolism drives electric vehicle adoption intentions," Transportation Research Part A: Policy and Practice, Elsevier, vol. 99(C), pages 94-113.
    29. Sihem Dekhili & Mohamed Akli Achabou, 2013. "Price Fairness in the Case of Green Products: Enterprises' Policies and Consumers' Perceptions," Business Strategy and the Environment, Wiley Blackwell, vol. 22(8), pages 547-560, December.
    30. Ritsuko Ozaki, 2011. "Adopting sustainable innovation: what makes consumers sign up to green electricity?," Business Strategy and the Environment, Wiley Blackwell, vol. 20(1), pages 1-17, January.
    31. Vermeir, Iris & Verbeke, Wim, 2008. "Sustainable food consumption among young adults in Belgium: Theory of planned behaviour and the role of confidence and values," Ecological Economics, Elsevier, vol. 64(3), pages 542-553, January.
    32. repec:kap:iaecre:v:17:y:2011:i:1:p:77-88 is not listed on IDEAS
    33. Robert Caruana & Andreas Chatzidakis, 2014. "Consumer Social Responsibility (CnSR): Toward a Multi-Level, Multi-Agent Conceptualization of the “Other CSR”," Journal of Business Ethics, Springer, vol. 121(4), pages 577-592, June.
    34. Sanne, Christer, 2002. "Willing consumers--or locked-in? Policies for a sustainable consumption," Ecological Economics, Elsevier, vol. 42(1-2), pages 273-287, August.
    35. Diamantopoulos, Adamantios & Schlegelmilch, Bodo B. & Sinkovics, Rudolf R. & Bohlen, Greg M., 2003. "Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation," Journal of Business Research, Elsevier, vol. 56(6), pages 465-480, June.
    36. Verhallen, T.M.M. & Pieters, R., 1984. "Attitude theory and behavioral costs," Other publications TiSEM 7cae95a3-287c-403e-ad95-d, Tilburg University, School of Economics and Management.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Md. Mahiuddin Sabbir & Khan Md Raziuddin Taufique, 2022. "Sustainable employee green behavior in the workplace: Integrating cognitive and non‐cognitive factors in corporate environmental policy," Business Strategy and the Environment, Wiley Blackwell, vol. 31(1), pages 110-128, January.
    2. Vibhava Srivastava & Amit Kumar Gupta, 2023. "Price sensitivity, government green interventions, and green product availability triggers intention toward buying green products," Business Strategy and the Environment, Wiley Blackwell, vol. 32(1), pages 802-819, January.
    3. Yushi Wang & Licheng Sun & Shilong Li, 2022. "Production Decisions of Automakers Considering the Impact of Anticipated Regret under the Dual-Credit Policy," Sustainability, MDPI, vol. 14(11), pages 1-18, May.
    4. Zobeidi, Tahereh & Komendantova, Nadejda & Yazdanpanah, Masoud, 2022. "Social media as a driver of the use of renewable energy: The perceptions of instagram users in Iran," Energy Policy, Elsevier, vol. 161(C).
    5. Wen Li & Jiaxin Zhang & Hanyu Zhu & Ting Hao & Lei Mei & Yi Su, 2024. "Green Marketing and the Path to Realizing Local Sustainable Development—Joint Dynamic Analysis of Data Envelopment Analysis (DEA) and Fuzzy Set Qualitative Comparative Analysis (fsQCA) Based on China’," Sustainability, MDPI, vol. 16(11), pages 1-27, May.
    6. Leonie Decrinis & Wolfgang Freibichler & Micha Kaiser & Cass R. Sunstein & Lucia A. Reisch, 2023. "Sustainable behaviour at work: How message framing encourages employees to choose electric vehicles," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 5650-5668, December.
    7. Neringa Vilkaite-Vaitone & Vilma Tamuliene, 2023. "Unveiling the Untapped Potential of Green Consumption in Tourism," Sustainability, MDPI, vol. 16(1), pages 1-16, December.
    8. Xingwei Li & Jinrong He & Yicheng Huang & Jingru Li & Xiang Liu & Jiachi Dai, 2022. "Predicting the factors influencing construction enterprises’ adoption of green development behaviors using artificial neural network," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-12, December.
    9. Li, Zhaotong & Wu, Min & Teo, Chee-Chong & Yuen, Kum Fai, 2024. "An investigation of consumer switching intention on the use of automated courier station from a signaling perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    10. Danish Mehraj & Ishtiaq Hussain Qureshi, 2022. "Does green brand positioning translate into green purchase intention?: A mediation–moderation model," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 3166-3181, November.
    11. Saddam A. Hazaea & Ebrahim Mohammed Al-Matari & Khaled Zedan & Saleh F. A. Khatib & Jinyu Zhu & Hamzeh Al Amosh, 2022. "Green Purchasing: Past, Present and Future," Sustainability, MDPI, vol. 14(9), pages 1-28, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Francesco Testa & Silvia Sarti & Marco Frey, 2019. "Are green consumers really green? Exploring the factors behind the actual consumption of organic food products," Business Strategy and the Environment, Wiley Blackwell, vol. 28(2), pages 327-338, February.
    2. Wintschnig, Bea Alexandra, 2021. "The Attitude-Behavior Gap – Drivers and Barriers of Sustainable Consumption," Junior Management Science (JUMS), Junior Management Science e. V., vol. 6(2), pages 324-346.
    3. Jingnan Zhang & Shichun Xu & Zhengxia He & Chengze Li & Xiaona Meng, 2022. "Factors Influencing Adoption Intention for Electric Vehicles under a Subsidy Deduction: From Different City-Level Perspectives," Sustainability, MDPI, vol. 14(10), pages 1-24, May.
    4. Fraccascia, Luca & Ceccarelli, Gaia & Dangelico, Rosa Maria, 2023. "Green products from industrial symbiosis: Are consumers ready for them?," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
    5. Higueras-Castillo, Elena & Kalinic, Zoran & Marinkovic, Veljko & Liébana-Cabanillas, Francisco J., 2020. "A mixed analysis of perceptions of electric and hybrid vehicles," Energy Policy, Elsevier, vol. 136(C).
    6. Micael-Lee Johnstone & Lay Tan, 2015. "Exploring the Gap Between Consumers’ Green Rhetoric and Purchasing Behaviour," Journal of Business Ethics, Springer, vol. 132(2), pages 311-328, December.
    7. Erifili Papista & Athanasios Krystallis, 2013. "Investigating the Types of Value and Cost of Green Brands: Proposition of a Conceptual Framework," Journal of Business Ethics, Springer, vol. 115(1), pages 75-92, June.
    8. Francesco Testa & Roberta Iovino & Fabio Iraldo, 2020. "The circular economy and consumer behaviour: The mediating role of information seeking in buying circular packaging," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3435-3448, December.
    9. Radu Ciobanu & Claudia-Elena Țuclea & Luciana-Floriana Holostencu & Diana-Maria Vrânceanu, 2022. "Decision-Making Factors in the Purchase of Ecologic Products," Sustainability, MDPI, vol. 14(15), pages 1-26, August.
    10. Zeinab Rezvani & Johan Jansson & Maria Bengtsson, 2018. "Consumer motivations for sustainable consumption: The interaction of gain, normative and hedonic motivations on electric vehicle adoption," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1272-1283, December.
    11. Liobikienė, Genovaitė & Mandravickaitė, Justina & Bernatonienė, Jurga, 2016. "Theory of planned behavior approach to understand the green purchasing behavior in the EU: A cross-cultural study," Ecological Economics, Elsevier, vol. 125(C), pages 38-46.
    12. Terlau, Wiltrud & Hirsch, Darya, 2015. "Sustainable Consumption and the Attitude-Behaviour-Gap Phenomenon - Causes and Measurements towards a Sustainable Development," 2015 International European Forum (144th EAAE Seminar), February 9-13, 2015, Innsbruck-Igls, Austria 206233, International European Forum on System Dynamics and Innovation in Food Networks.
    13. Emily Schulte & Fabian Scheller & Wilmer Pasut & Thomas Bruckner, 2021. "Product traits, decision-makers, and household low-carbon technology adoptions: moving beyond single empirical studies," Papers 2112.11867, arXiv.org.
    14. Murat Yetkin & Fatma Özlem Güzel, 2020. "The Role of Countries’ Economic Development Level on Green Consumption Attitudes: A Study on Green Hotels," Journal of Economy Culture and Society, Istanbul University, Faculty of Economics, vol. 62(0), pages 167-183, December.
    15. Barbarossa, Camilla & De Pelsmacker, Patrick & Moons, Ingrid, 2017. "Personal Values, Green Self-identity and Electric Car Adoption," Ecological Economics, Elsevier, vol. 140(C), pages 190-200.
    16. Phani Kumar Chintakayala & William Young & Ralf Barkemeyer & Michelle A. Morris, 2018. "Breaking niche sustainable products into the mainstream: Organic milk and free‐range eggs," Business Strategy and the Environment, Wiley Blackwell, vol. 27(7), pages 1039-1051, November.
    17. von Meyer-Höfer, Marie & von der Wense, Vera & Spiller, Achim, 2013. "Characterising convinced sustainable food consumers," GlobalFood Discussion Papers 161887, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    18. Guyader, Hugo & Ottosson, Mikael & Witell, Lars, 2017. "You can't buy what you can't see: Retailer practices to increase the green premium," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 319-325.
    19. Catherine Janssen & Joëlle Vanhamme, 2015. "Theoretical Lenses for Understanding the CSR–Consumer Paradox," Journal of Business Ethics, Springer, vol. 130(4), pages 775-787, September.
    20. Fanchao Liao & Eric Molin & Bert van Wee, 2017. "Consumer preferences for electric vehicles: a literature review," Transport Reviews, Taylor & Francis Journals, vol. 37(3), pages 252-275, May.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:bstrat:v:30:y:2021:i:2:p:1249-1269. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley-Blackwell Digital Licensing or Christopher F. Baum (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1099-0836 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.