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Sustainable Consumption in Chinese Cities: Green Purchasing Intentions of Young Adults Based on the Theory of Consumption Values

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  • Joseph Agebase Awuni
  • Jianguo Du

Abstract

The efforts of businesses, governmental and non‐governmental organizations notwithstanding, unsustainable consumption continues to threaten society's vision of sustainable development. Green purchasing, therefore, offers a chance of reducing negative environmental impacts and promoting sustainable development. Yet, the question of how to encourage green purchasing behaviour remains poorly understood. Based on the theory of consumption values, this paper examines the antecedents of green purchasing intentions among young adults in Chinese cities. The structural equation modeling (SEM) technique was applied to data collected from 309 respondents by means of a mall‐intercept survey. The findings indicate that social and emotional values are positively related to young adults’ green purchasing intentions, but functional, conditional and epistemic values are not significantly related to green purchasing intentions. This paper has verified the contribution of the theory of consumption values to the green purchasing intentions of young adults in Chinese cities. Copyright © 2015 John Wiley & Sons, Ltd and ERP Environment

Suggested Citation

  • Joseph Agebase Awuni & Jianguo Du, 2016. "Sustainable Consumption in Chinese Cities: Green Purchasing Intentions of Young Adults Based on the Theory of Consumption Values," Sustainable Development, John Wiley & Sons, Ltd., vol. 24(2), pages 124-135, March.
    • Handle: RePEc:wly:sustdv:v:24:y:2016:i:2:p:124-135
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    1. Hyesun Hwang & Harim Yeo, 2022. "Inconsistency between subjective propensity and practice of sustainable consumption: Impact of the consumers' values‐in‐behavior and social participation," Sustainable Development, John Wiley & Sons, Ltd., vol. 30(6), pages 1796-1810, December.
    2. Yanmei Tang & Shuangzhou Chen & Zongjin Yuan, 2020. "The effects of hedonic, gain, and normative motives on sustainable consumption: Multiple mediating evidence from China," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(4), pages 741-750, July.
    3. Kalisri Logeswaran Aravindan & Thurasamy Ramayah & Munusamy Thavanethen & Murali Raman & Narinasamy Ilhavenil & Sanmugam Annamalah & Yap Voon Choong, 2023. "Modeling Positive Electronic Word of Mouth and Purchase Intention Using Theory of Consumption Value," Sustainability, MDPI, vol. 15(4), pages 1-19, February.
    4. Jing Shao & Wenchao Li & Cedric Aneye & Wei Fang, 2022. "Facilitating mechanism of green products purchasing with a premium price—Moderating by sustainability‐related information," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(3), pages 686-700, May.
    5. Pelau, Corina & Pop, Nicolae Al., 2018. "Implications for the energy policy derived from the relation between the cultural dimensions of Hofstede's model and the consumption of renewable energies," Energy Policy, Elsevier, vol. 118(C), pages 160-168.
    6. Ziyuan Tian & Xixiang Sun & Jianguo Wang & Weihuan Su & Gen Li, 2022. "Factors Affecting Green Purchase Intention: A Perspective of Ethical Decision Making," IJERPH, MDPI, vol. 19(18), pages 1-16, September.
    7. Saddam A. Hazaea & Ebrahim Mohammed Al-Matari & Khaled Zedan & Saleh F. A. Khatib & Jinyu Zhu & Hamzeh Al Amosh, 2022. "Green Purchasing: Past, Present and Future," Sustainability, MDPI, vol. 14(9), pages 1-28, April.
    8. Xiaoyun Zhang & Feng Dong, 2020. "Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review," IJERPH, MDPI, vol. 17(18), pages 1-25, September.
    9. Zhengxia He & Yanqing Zhou & Jianming Wang & Cunfang Li & Meiling Wang & Wenbo Li, 2021. "The impact of motivation, intention, and contextual factors on green purchasing behavior: New energy vehicles as an example," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 1249-1269, February.
    10. Yimeng Wu & Zhendong Wang & Hao Wang, 2023. "Vertical Greenery Systems in Commercial Complexes: Development of an Evaluation Guideline," Sustainability, MDPI, vol. 15(3), pages 1-20, January.
    11. Bin Wang & Jionghua Li & Ao Sun & Yongming Wang & Dianting Wu, 2019. "Residents’ Green Purchasing Intentions in a Developing-Country Context: Integrating PLS-SEM and MGA Methods," Sustainability, MDPI, vol. 12(1), pages 1-21, December.
    12. Xianchuan Yang & Shih‐Chih Chen & Lei Zhang, 2020. "Promoting sustainable development: A research on residents' green purchasing behavior from a perspective of the goal‐framing theory," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(5), pages 1208-1219, September.
    13. Abdul Rauf & Ameer Muhammad Aamir Abbas & Asim Rafiq & Saifullah Shakir & Saira Abid, 2022. "The Impact of Political Instability, Food Prices, and Crime Rate on Tourism: A Way toward Sustainable Tourism in Pakistan," Sustainability, MDPI, vol. 14(24), pages 1-17, December.
    14. Menghua Yang & Hong Chen & Ruyin Long & Congmei Hou, 2020. "Overview, Evolution and Thematic Analysis of China’s Green Consumption Policies: A Quantitative Analysis Based on Policy Texts," Sustainability, MDPI, vol. 12(20), pages 1-15, October.
    15. Jianfang Liang & Ruiwen Wang & Jingjun Li, 2022. "Exploring the Relationship between Chinese Urban Residents’ Perceptions of Sustainable Consumption and Their Efficiency Behavior: A Mediation and Moderation Analysis Based on the Social Practice Appro," Sustainability, MDPI, vol. 14(18), pages 1-25, September.
    16. Hamieda Parker & Waheed Akbar Bhatti & Agnieszka Chwialkowska & Thiam Marais, 2023. "Factors influencing green purchases: An emerging market perspective," Sustainable Development, John Wiley & Sons, Ltd., vol. 31(2), pages 865-876, April.
    17. Faheem Gul Gilal & Kanwal Chandani & Rukhsana Gul Gilal & Naeem Gul Gilal & Waseem Gul Gilal & Nisar Ahmed Channa, 2020. "Towards a new model for green consumer behaviour: A self‐determination theory perspective," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(4), pages 711-722, July.

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