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Acquisition of Electric Vehicles—A Step towards Green Consumption. Empirical Research among Romanian Students

Author

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  • Gabriel Brătucu

    (Faculty of Economic Sciences and Business Administration, Transilvania University of Braşov, Colina Universitatii street, no. 1, Building A, Braşov 500068, Romania)

  • Adrian Trifan

    (Faculty of Economic Sciences and Business Administration, Transilvania University of Braşov, Colina Universitatii street, no. 1, Building A, Braşov 500068, Romania)

  • Lavinia Dovleac

    (Faculty of Economic Sciences and Business Administration, Transilvania University of Braşov, Colina Universitatii street, no. 1, Building A, Braşov 500068, Romania)

  • Ioana Bianca Chițu

    (Faculty of Economic Sciences and Business Administration, Transilvania University of Braşov, Colina Universitatii street, no. 1, Building A, Braşov 500068, Romania)

  • Raluca Dania Todor

    (Faculty of Economic Sciences and Business Administration, Transilvania University of Braşov, Colina Universitatii street, no. 1, Building A, Braşov 500068, Romania)

  • Rareș Brătucu

    (Faculty of Marketing, Academy of Economic Studies, Piața Romană street, no. 6, Bucharest 010374, Romania)

Abstract

The paper analyzes particular aspects of a competitive economy based on low carbon emissions, which requires a fundamental change in consumer behavior, by focusing mainly on green acquisitions. The article contributes to the literature by the novelty of the researched problem: identification and analysis of the attitude and behavior of Romanian students regarding the electric vehicles acquisition. Thus, a quantitative marketing research was conducted, using a sample of 1221 students from 11 Romanian university centers. Also, the paper includes an overview regarding the costs and financial benefits provided by the Romanian Government to the electric vehicles owners, such as acquisition price reductions or tax reductions. The research results show that only half of the students are familiar with the concept of green consumption, and 37.8% of them are interested in buying an electric vehicle, the main reason being the fuel consumption. The authors recommend to the state’s institutions to develop special programs, by offering attractive facilities to the young people with higher education, as potential buyers, for the purchase of electric vehicles, this way diminishing the barrier effect generated by the high price. The academic environment should initiate research, both at the micro and macroeconomic level, to quantify the economic-social implications of green acquisitions in general and electric vehicles in particular.

Suggested Citation

  • Gabriel Brătucu & Adrian Trifan & Lavinia Dovleac & Ioana Bianca Chițu & Raluca Dania Todor & Rareș Brătucu, 2019. "Acquisition of Electric Vehicles—A Step towards Green Consumption. Empirical Research among Romanian Students," Sustainability, MDPI, vol. 11(23), pages 1-14, November.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:23:p:6639-:d:290388
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    References listed on IDEAS

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    Cited by:

    1. Lukas Burs & Ellen Roemer & Stefan Worm & Andrea Masini, 2020. "Are They All Equal? Uncovering Adopter Groups of Battery Electric Vehicles," Sustainability, MDPI, vol. 12(7), pages 1-16, April.
    2. Liviu I. Scurtu & Ioan Szabo & Marius Gheres, 2023. "Numerical Analysis of Crashworthiness on Electric Vehicle’s Battery Case with Auxetic Structure," Energies, MDPI, vol. 16(15), pages 1-18, August.
    3. Gábor Horváth & Attila Bai & Sándor Szegedi & István Lázár & Csongor Máthé & László Huzsvai & Máté Zakar & Zoltán Gabnai & Tamás Tóth, 2023. "A Comprehensive Review of the Distinctive Tendencies of the Diffusion of E-Mobility in Central Europe," Energies, MDPI, vol. 16(14), pages 1-29, July.
    4. Zhengxia He & Yanqing Zhou & Jianming Wang & Cunfang Li & Meiling Wang & Wenbo Li, 2021. "The impact of motivation, intention, and contextual factors on green purchasing behavior: New energy vehicles as an example," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 1249-1269, February.

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