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Data Collection In Romanian Market Research: A Comparison Between Prices Of Papi, Cati And Cawi

Listed author(s):
  • Alina BARBU

    (Academy of Economic Studies, Bucharest)

  • Alexandru ISAIC-MANIU

    (Academy of Economic Studies, Bucharest)

Market research through surveys uses several data collection methods, usually: face to face interviews (PAPI), telephone interviews (CATI), online interviews (CAWI). This paper presents the data collection methods currently used in the world and in Romania and a comparison between methods depending on the main criteria of choice: sample size, interview length, target incidence and survey price. Statistical analyses based on these variables lead to an evaluation of the methods on each criterion; this reveals situations where certain methods are more suitable than others, depending on which criterion is most important for the research. The analysis is based on actual price simulations in a marketing research company and is relevant for the current status of market research in Romania.

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Article provided by Economic Publishing House in its journal Management & Marketing.

Volume (Year): 6 (2011)
Issue (Month): 3 (Autumn)

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Handle: RePEc:eph:journl:v:6:y:2011:i:3:n:1
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