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Cross-Generational Investigation of Ethics and Sustainability. Insights from Romanian Retailing

In: Current Issues in Corporate Social Responsibility

Author

Listed:
  • Dan-Cristian Dabija

    (Babeş-Bolyai University)

  • Cătălin Postelnicu

    (Babeş-Bolyai University)

  • Vasile Dinu

    (Bucharest University of Economic Studies)

Abstract

When targeting consumers, retailers have to increasingly rely on ethical principles, motivated by the need to achieve a favourable competitive position in their minds, exhibit a sustainable behavior and ensure the aesthetics and durability of sold merchandise. Business practices such as exploitation of labour, environment pollutionPollution , enforcing inhumane working conditions etc. are sanctionable worldwide and are key factors for individuals when taking buying decisions. Based on a cross-generational empirical analysis in an emerging market, the paper examines their perception level towards ethical principles implemented by fashion, footwear and sportswear retailers when defining a sustainable strategy. The results clearly show that retailers concerned about respecting ethical principles on emerging markets, where consumers tend to be even more rigorous in their judgments of retailers actions and strategies. Regardless of their age, consumers select retailers which implement sustainable strategies, e.g. regarding reduction of pollutionPollution , selling green or environmentally friendly products, respect employees and working conditions etc.

Suggested Citation

  • Dan-Cristian Dabija & Cătălin Postelnicu & Vasile Dinu, 2018. "Cross-Generational Investigation of Ethics and Sustainability. Insights from Romanian Retailing," CSR, Sustainability, Ethics & Governance, in: Samuel O. Idowu & Catalina Sitnikov & Dalia Simion & Claudiu George Bocean (ed.), Current Issues in Corporate Social Responsibility, pages 141-163, Springer.
    • Handle: RePEc:spr:csrchp:978-3-319-70449-4_10
    DOI: 10.1007/978-3-319-70449-4_10
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    Citations

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    Cited by:

    1. Małgorzata Kieżel & Paweł Piotrowski & Joanna Wiechoczek, 2021. "Perception of Social Responsibility Strategy in Higher Education: Empirical Study in Poland," Sustainability, MDPI, vol. 13(16), pages 1-19, August.
    2. Michal Patak & Lenka Branska & Zuzana Pecinova, 2021. "Consumer Intention to Purchase Green Consumer Chemicals," Sustainability, MDPI, vol. 13(14), pages 1-14, July.
    3. Yuichi Tei & Gheorghe Savoiu, 2018. "From Bioeconomics to Bioeconopysis in the Context of (Bio)Diversity and Modern Morality," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(49), pages 754-754, August.
    4. Qiang Wu & Jacob Cherian & Sarminah Samad & Ubaldo Comite & Huajie Hu & Stefan B. Gunnlaugsson & Judit Oláh & Muhammad Safdar Sial, 2021. "The Role of CSR and Ethical Leadership to Shape Employees’ Pro-Environmental Behavior in the Era of Industry 4.0. A Case of the Banking Sector," Sustainability, MDPI, vol. 13(17), pages 1-20, August.
    5. Daniel Adrian Gardan & Ionel Dumitru & Iuliana Petronela Gardan & Irina Elena Andronie & Cristian Uta & Mihai Andronie, 2019. "Integrating the Principles of Green Marketing by Using Big Data. Good Practices," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 21(50), pages 258-258, February.
    6. repec:aud:audfin:v:20:y:2018:i:49:p:754 is not listed on IDEAS
    7. Hye Jung Jung & Kyung Wha Oh, 2019. "Exploring the Sustainability Concepts Regarding Leather Apparel in China and South Korea," Sustainability, MDPI, vol. 11(19), pages 1-19, September.
    8. repec:aud:audfin:v:21:y:2019:i:50:p:258 is not listed on IDEAS
    9. Gabriel Brătucu & Adrian Trifan & Lavinia Dovleac & Ioana Bianca Chițu & Raluca Dania Todor & Rareș Brătucu, 2019. "Acquisition of Electric Vehicles—A Step towards Green Consumption. Empirical Research among Romanian Students," Sustainability, MDPI, vol. 11(23), pages 1-14, November.
    10. Peter Konhäusner & Bing Shang & Dan-Cristian Dabija, 2021. "Application of the 4Es in Online Crowdfunding Platforms: A Comparative Perspective of Germany and China," JRFM, MDPI, vol. 14(2), pages 1-19, January.

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