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Exploring the political-institutional perspective of sustainable consumer behavior within the circular economy: a structural equation modeling approach from nudge theory

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  • Maione, Gennaro
  • Supino, Stefania
  • Grimaldi, Mara
  • Troisi, Orlando

Abstract

Employing a structural equation modeling approach, 548 university students were surveyed to examine the influence of nudge-based strategies and political-institutional support on sustainable consumer behavior within the context of the Circular Economy. The findings reveal that subtle modifications in choice architecture can positively shift consumer attitudes toward sustainability and that heightened sustainability perception increases the intention to buy eco-friendly products. However, an intention-behavior gap emerged, suggesting potential barriers such as infrastructural limitations, financial constraints, and habitual behaviors. The research also underscores the crucial role of institutional support and public policies in facilitating sustainable consumer actions. The study concludes that integrating nudge-based strategies with robust political-institutional support can effectively promote sustainable consumption behaviors, thereby advancing environmental conservation and sustainable economic development within the circular economy framework.

Suggested Citation

  • Maione, Gennaro & Supino, Stefania & Grimaldi, Mara & Troisi, Orlando, 2025. "Exploring the political-institutional perspective of sustainable consumer behavior within the circular economy: a structural equation modeling approach from nudge theory," Socio-Economic Planning Sciences, Elsevier, vol. 100(C).
    • Handle: RePEc:eee:soceps:v:100:y:2025:i:c:s003801212500103x
    DOI: 10.1016/j.seps.2025.102254
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    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation

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