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Convenience, Accessibility, And The Demand For Fast Food

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  • Jekanowski, Mark D.
  • Binkley, James K.
  • Eales, James S.

Abstract

This study explores the growth in demand for fast food. A distinguishing characteristic of fast food is its convenience; in today's pervasive marketplace, consumers need not travel far to find a fast food outlet. This greater availability translates into a decrease in the full price of obtaining a meal, which contributes to greater consumption. Market-level data are used to estimate demand equations in two time periods, incorporating changes in availability as well as prices, income, and various demographic characteristics. Our findings show that greater availability has led to increased consumption. Failure to account for these types of marketplace changes could lead to incorrect inferences regarding the factors responsible for the industry growth.

Suggested Citation

  • Jekanowski, Mark D. & Binkley, James K. & Eales, James S., 2001. "Convenience, Accessibility, And The Demand For Fast Food," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(01), pages 1-17, July.
    • Handle: RePEc:ags:jlaare:31162
    DOI: 10.22004/ag.econ.31162
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    References listed on IDEAS

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    1. William J. Baumol & Edward A. Ide, 1956. "Variety in Retailing," Management Science, INFORMS, vol. 3(1), pages 93-101, October.
    2. Davidson, Russell & MacKinnon, James G., 1993. "Estimation and Inference in Econometrics," OUP Catalogue, Oxford University Press, number 9780195060119, Decembrie.
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    Cited by:

    1. Steven S. Vickner, 2015. "Estimating the Implicit Price of Convenience: A Hedonic Analysis of the US Breakfast Sausage Market," Agribusiness, John Wiley & Sons, Ltd., vol. 31(2), pages 281-292, April.
    2. Fanning, Jasper & Marsh, Thomas L. & Stiegert, Kyle W., 2002. "Determinants Of Fast Food Consumption," 2002 Annual Meeting, July 28-31, 2002, Long Beach, California 36637, Western Agricultural Economics Association.
    3. Keelan, Conor D. & Henchion, Maeve M. & Newman, Carol F., 2008. "Eating Out in the British Isles," 82nd Annual Conference, March 31 - April 2, 2008, Royal Agricultural College, Cirencester, UK 36859, Agricultural Economics Society.
    4. Zasimova, Liudmila, 2022. "The association between fast-food consumption and job-related factors among Russian adults," Economics & Human Biology, Elsevier, vol. 46(C).
    5. Binkley, James K., 2005. "The Effect of Demographic, Economic, and Nutrition Factors on the Frequency of Food Away from Home," 2005 Annual meeting, July 24-27, Providence, RI 19502, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    6. Fayez Bassam Shriedeh, 2019. "Employee Turnover in the Fast Food Restaurants: Investigating the Role of Human Resource Management Practices," International Journal of Human Resource Studies, Macrothink Institute, vol. 9(4), pages 205-220, December.
    7. Bernardo García Bulle Bueno & Abigail L. Horn & Brooke M. Bell & Mohsen Bahrami & Burçin Bozkaya & Alex Pentland & Kayla Haye & Esteban Moro, 2024. "Effect of mobile food environments on fast food visits," Nature Communications, Nature, vol. 15(1), pages 1-11, December.
    8. Rahkovsky, Ilya & Jo, Young & Carlson, Andrea, 2018. "Consumers Balance Time and Money in Purchasing Convenience Foods," Economic Research Report 276227, United States Department of Agriculture, Economic Research Service.
    9. Jeannette Wicks-Lim & Jeffrey Thompson, 2010. "Combining Minimum Wage and Earned Income Tax Credit Policies to Guarantee a Decent Living Standard to All U.S. Workers," Published Studies peri_mw_eitc_oct2010, Political Economy Research Institute, University of Massachusetts at Amherst.
    10. Pruitt, J. Ross & Holcomb, Rodney B., 2017. "Impacts of Food Safety Recalls and Consumer Information on Restaurant Performance," Journal of Food Distribution Research, Food Distribution Research Society, vol. 48(3), November.
    11. Fujioka Soichiro & Fukushige Mototsugu, 2019. "The Future of Demand for Food Away from Home and Prepared Food: Cohort and Age Effects in Japan," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 17(1), pages 1-17, May.
    12. Md. Atikuzzamman & Md. Amirul Islam & Md. Moniruzzaman & Mohammad Shahidul Islam, 2018. "Vendors And Consumers Status And Microbiological Analysis Of Some Common Fast Food Items Of Different Fast Food Restaurants In Barisal City," Malaysian Journal of Halal Research Journal (MJHR), Zibeline International Publishing, vol. 1(1), pages 17-21, January.
    13. Stewart, Hayden & Yen, Steven T., 2004. "Changing household characteristics and the away-from-home food market: a censored equation system approach," Food Policy, Elsevier, vol. 29(6), pages 643-658, December.
    14. Paul, Christine L. & Mee, Kathleen J. & Judd, Tanya M. & Walsh, Raoul A. & Tang, Anita & Penman, Andrew & Girgis, Afaf, 2010. "Anywhere, anytime: Retail access to tobacco in New South Wales and its potential impact on consumption and quitting," Social Science & Medicine, Elsevier, vol. 71(4), pages 799-806, August.
    15. Adriana Dornelles, 2019. "Impact of multiple food environments on body mass index," PLOS ONE, Public Library of Science, vol. 14(8), pages 1-14, August.
    16. Okrent, Abigail M. & Kumcu, Aylin, 2016. "U.S. Households’ Demand for Convenience Foods," Economic Research Report 262195, United States Department of Agriculture, Economic Research Service.
    17. Newman, Christopher L. & Howlett, Elizabeth & Burton, Scot, 2014. "Implications of fast food restaurant concentration for preschool-aged childhood obesity," Journal of Business Research, Elsevier, vol. 67(8), pages 1573-1580.
    18. Dolton, Peter J. & Tafesse, Wiktoria, 2022. "Childhood obesity, is fast food exposure a factor?," Economics & Human Biology, Elsevier, vol. 46(C).
    19. Hamrick, Karen & Okrent, Abigail, 2014. "The Role of Time in Fast-Food Purchasing Behavior in the United States," Economic Research Report 191034, United States Department of Agriculture, Economic Research Service.
    20. Vickner, Steven S., 2012. "Measuring the Value of Convenience: A Hedonic Pricing Model Approach in the Market for Breakfast Sausages," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124902, Agricultural and Applied Economics Association.
    21. Brown, Heather & Xiang, Huasheng & Albani, Viviana & Goffe, Louis & Akhter, Nasima & Lake, Amelia & Sorrell, Stewart & Gibson, Emma & Wildman, John, 2022. "No new fast-food outlets allowed! Evaluating the effect of planning policy on the local food environment in the North East of England," Social Science & Medicine, Elsevier, vol. 306(C).
    22. Variyam, Jayachandran N., 2005. "Nutrition Labeling in the Food-Away-From-Home Sector: An Economic Assessment," Economic Research Report 7235, United States Department of Agriculture, Economic Research Service.
    23. Juan Tu & Feng Qiu & Meng Yang, 2022. "Investigation of Whether People Are Willing to Pay a Premium for Living in Food Swamps: A Study of Edmonton, Canada," Sustainability, MDPI, vol. 14(10), pages 1-17, May.

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