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Convenience, Accessibility, And The Demand For Fast Food

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  • Jekanowski, Mark D.
  • Binkley, James K.
  • Eales, James S.

Abstract

This study explores the growth in demand for fast food. A distinguishing characteristic of fast food is its convenience; in today's pervasive marketplace, consumers need not travel far to find a fast food outlet. This greater availability translates into a decrease in the full price of obtaining a meal, which contributes to greater consumption. Market-level data are used to estimate demand equations in two time periods, incorporating changes in availability as well as prices, income, and various demographic characteristics. Our findings show that greater availability has led to increased consumption. Failure to account for these types of marketplace changes could lead to incorrect inferences regarding the factors responsible for the industry growth.

Suggested Citation

  • Jekanowski, Mark D. & Binkley, James K. & Eales, James S., 2001. "Convenience, Accessibility, And The Demand For Fast Food," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(01), July.
  • Handle: RePEc:ags:jlaare:31162
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    Cited by:

    1. Paul, Christine L. & Mee, Kathleen J. & Judd, Tanya M. & Walsh, Raoul A. & Tang, Anita & Penman, Andrew & Girgis, Afaf, 2010. "Anywhere, anytime: Retail access to tobacco in New South Wales and its potential impact on consumption and quitting," Social Science & Medicine, Elsevier, vol. 71(4), pages 799-806, August.
    2. Newman, Christopher L. & Howlett, Elizabeth & Burton, Scot, 2014. "Implications of fast food restaurant concentration for preschool-aged childhood obesity," Journal of Business Research, Elsevier, vol. 67(8), pages 1573-1580.
    3. Fanning, Jasper & Marsh, Thomas L. & Stiegert, Kyle W., 2002. "Determinants Of Fast Food Consumption," 2002 Annual Meeting, July 28-31, 2002, Long Beach, California 36637, Western Agricultural Economics Association.
    4. Vickner, Steven S., 2012. "Measuring the Value of Convenience: A Hedonic Pricing Model Approach in the Market for Breakfast Sausages," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124902, Agricultural and Applied Economics Association.
    5. Hamrick, Karen & Okrent, Abigail, 2014. "The Role of Time in Fast-Food Purchasing Behavior in the United States," Economic Research Report 191034, United States Department of Agriculture, Economic Research Service.
    6. Keelan, Conor D. & Henchion, Maeve M. & Newman, Carol F., 2008. "Eating Out in the British Isles," 82nd Annual Conference, March 31 - April 2, 2008, Royal Agricultural College, Cirencester, UK 36859, Agricultural Economics Society.
    7. Jeannette Wicks-Lim & Jeffrey Thompson, 2010. "Combining Minimum Wage and Earned Income Tax Credit Policies to Guarantee a Decent Living Standard to All U.S. Workers," Published Studies peri_mw_eitc_oct2010, Political Economy Research Institute, University of Massachusetts at Amherst.
    8. Stewart, Hayden & Yen, Steven T., 2004. "Changing household characteristics and the away-from-home food market: a censored equation system approach," Food Policy, Elsevier, vol. 29(6), pages 643-658, December.
    9. Binkley, James K., 2005. "The Effect of Demographic, Economic, and Nutrition Factors on the Frequency of Food Away from Home," 2005 Annual meeting, July 24-27, Providence, RI 19502, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    10. Variyam, Jayachandran N., 2005. "Nutrition Labeling in the Food-Away-From-Home Sector: An Economic Assessment," Economic Research Report 7235, United States Department of Agriculture, Economic Research Service.

    More about this item

    Keywords

    Demand and Price Analysis;

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