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Variety in Retailing


  • William J. Baumol

    (Princeton University and Alderson and Sessions)

  • Edward A. Ide

    (Princeton University and Alderson and Sessions)


Many marketing problems which promise to be amenable to the techniques of operations research have apparently not been subjected to systematic analysis. This article is a first attempt at an analysis of one such area--the number of items stocked by a retailer and its relation to his sales, his costs, and his profits.

Suggested Citation

  • William J. Baumol & Edward A. Ide, 1956. "Variety in Retailing," Management Science, INFORMS, vol. 3(1), pages 93-101, October.
  • Handle: RePEc:inm:ormnsc:v:3:y:1956:i:1:p:93-101

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    Cited by:

    1. Yan, Ruiliang & Cao, Zixia, 2017. "Product returns, asymmetric information, and firm performance," International Journal of Production Economics, Elsevier, vol. 185(C), pages 211-222.
    2. Manikas, Andrew S. & Patel, Pankaj C., 2016. "Managing sales surprise: The role of operational slack and volume flexibility," International Journal of Production Economics, Elsevier, vol. 179(C), pages 101-116.
    3. repec:eee:jouret:v:93:y:2017:i:2:p:212-227 is not listed on IDEAS
    4. Yan, Huan & Chang, En-Chung & Chou, Ting-Jui & Tang, Xiaofei, 2015. "The over-categorization effect: How the number of categorizations influences shoppers' perceptions of variety and satisfaction," Journal of Business Research, Elsevier, vol. 68(3), pages 631-638.
    5. Toshiharu Ishikawa, 2013. "An analysis of the effects of the variety of items on the retailer's market areas and the urban system," ERSA conference papers ersa13p9, European Regional Science Association.
    6. Villas-Boas, Sofia B & Klapper, Daniel & Draganska, Michaela, 2010. "A Larger Slice or a Larger Pie? Investigating Margins in the Distribution Channel," Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series qt064044x8, Department of Agricultural & Resource Economics, UC Berkeley.
    7. Michaela Draganska & Daniel Klapper & Sofia B. Villas-Boas, 2010. "A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel," Marketing Science, INFORMS, vol. 29(1), pages 57-74, 01-02.
    8. Kolias, Georgios D. & Dimelis, Sophia P. & Filios, Vasilios P., 2011. "An empirical analysis of inventory turnover behaviour in Greek retail sector: 2000-2005," International Journal of Production Economics, Elsevier, vol. 133(1), pages 143-153, September.
    9. Wang, Bobin & Shao, Chunfu & Li, Juan & Weng, Jinxian & Ji, Xun, 2015. "Holiday travel behavior analysis and empirical study under integrated multimodal travel information service," Transport Policy, Elsevier, vol. 39(C), pages 21-36.
    10. Tim Brühn & Georg Götz, 2015. "Exclusionary Practices in Two-Sided Markets: The Effect of Radius Clauses on Competition Between Shopping Centers," MAGKS Papers on Economics 201518, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
    11. Wieland, Thomas, 2014. "Räumliches Einkaufsverhalten und Standortpolitik im Einzelhandel unter Berücksichtigung von Agglomerationseffekten: Theoretische Erklärungsansätze, modellanalytische Zugänge und eine empirisch-ökonome," MPRA Paper 77163, University Library of Munich, Germany.
    12. repec:eee:ijrema:v:34:y:2017:i:3:p:746-760 is not listed on IDEAS
    13. repec:eee:joreco:v:25:y:2015:i:c:p:12-21 is not listed on IDEAS
    14. repec:eee:joreco:v:28:y:2016:i:c:p:219-227 is not listed on IDEAS
    15. Thai, Nguyen T. & Yuksel, Ulku, 2017. "Too many destinations to visit: Tourists’ dilemma?," Annals of Tourism Research, Elsevier, vol. 62(C), pages 38-53.
    16. Nikolay Dragomirov, 2015. "Market-oriented Logistics in Bulgarian Trade and Manufacturing Enterprises," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 60-71, December.
    17. repec:eee:jouret:v:89:y:2013:i:4:p:397-408 is not listed on IDEAS
    18. repec:eee:jouret:v:86:y:2010:i:2:p:159-171 is not listed on IDEAS
    19. repec:eee:jouret:v:92:y:2016:i:3:p:373-382 is not listed on IDEAS
    20. repec:jdm:journl:v:12:y:2017:i:3:p:198-207 is not listed on IDEAS
    21. repec:eee:jouret:v:93:y:2017:i:4:p:477-492 is not listed on IDEAS

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