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Citations for "On the Simple Economics of Advertising, Marketing, and Product Design"

by David P. Myatt & Justin P. Johnson

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  1. Eduardo Perez-Richet, 2012. "Competing with Equivocal Information," Working Papers hal-00675126, HAL.
  2. Rennhoff, Adam D. & Serfes, Konstantinos, 2009. "Retailer price distributions and promotional activities," Economics Letters, Elsevier, Elsevier, vol. 103(2), pages 91-95, May.
  3. Bose, Subir & Orosel, Gerhard O & Ottaviani, Marco & Vesterlund, Lise, 2005. "Dynamic Monopoly Pricing and Herding," CEPR Discussion Papers, C.E.P.R. Discussion Papers 5003, C.E.P.R. Discussion Papers.
  4. Dezso Szalay, 2006. "Contracts with Endogenous Information," The Warwick Economics Research Paper Series (TWERPS) 780, University of Warwick, Department of Economics.
  5. Carlos Canon, 2011. "Matching & Information Provision by One-Sided and Two-Sided Platforms," Working Papers, NET Institute 11-20, NET Institute, revised Oct 2011.
  6. Nathan Larson, 2013. "Niche products, generic products, and consumer search," Economic Theory, Springer, Springer, vol. 52(2), pages 793-832, March.
  7. Giovanni Ursino & Salvatore Piccolo & Piero Tedeschi, 2013. "Deceptive Advertising with Rational Buyers," CSEF Working Papers, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy 348, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy.
  8. Jeanne Hagenbach & Frédéric Koessler, 2011. "Full Disclosure in Decentralized Organizations," PSE Working Papers halshs-00652279, HAL.
  9. Li, Shengyu & Tian, Guoqiang, 2008. "Equilibria in Second Price Auctions with Information Acquisition," MPRA Paper 41210, University Library of Munich, Germany.
  10. Emir Kamenica & Matthew Gentzkow, 2009. "Bayesian Persuasion," NBER Working Papers 15540, National Bureau of Economic Research, Inc.
  11. Rickard, Bradley J. & Liaukonyte, Jura & Kaiser, Harry M. & Richards, Timothy J., 2010. "Examining consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables using experimental economics," Working Papers, Cornell University, Department of Applied Economics and Management 126965, Cornell University, Department of Applied Economics and Management.
  12. Ivanov, Maxim, 2010. "Informational control and organizational design," Journal of Economic Theory, Elsevier, Elsevier, vol. 145(2), pages 721-751, March.
  13. David Gill & Daniel Sgroi, 2011. "The Optimal Choice of Pre-Launch Reviewer," Economics Series Working Papers 562, University of Oxford, Department of Economics.
  14. Dirk Bergemann & Alessandro Bonatti, 2010. "Targeting in Advertising Markets: Implications for Offline vs. Online Media," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University 1758, Cowles Foundation for Research in Economics, Yale University.
  15. Anderson, Simon P & Ciliberto, Federico & Liaukonyte, Jura & Renault, Régis, 2012. "Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry," CEPR Discussion Papers, C.E.P.R. Discussion Papers 8988, C.E.P.R. Discussion Papers.
  16. Heski Bar-Isaac & Guillermo Caruana & Vicente Cunat, 2008. "Information Gathering and Marketing," Working Papers, New York University, Leonard N. Stern School of Business, Department of Economics 08-17, New York University, Leonard N. Stern School of Business, Department of Economics.
  17. Xianwen Shi, 2007. "Optimal Auctions with Information Acquisition," Working Papers tecipa-302, University of Toronto, Department of Economics.
  18. Andreas Blume & Oliver Board, 2009. "Intentional Vagueness," Working Papers, University of Pittsburgh, Department of Economics 381, University of Pittsburgh, Department of Economics, revised May 2009.
  19. Tirole, Jean & Weyl, Glen, 2010. "Materialistic Genius and Market Power: Uncovering the best innovations," IDEI Working Papers, Institut d'Économie Industrielle (IDEI), Toulouse 629, Institut d'Économie Industrielle (IDEI), Toulouse.
  20. Young Kwark & Jianqing Chen & Srinivasan Raghunathan, 2013. "Platform or Wholesale? Different Implications for Retailers of Online Product," Working Papers, NET Institute 13-14, NET Institute.
  21. Antoine Bommier & Arnold Chassagnon & François Le Grand, 2010. "Comparative Risk Aversion: A Formal Approach with Applications to Saving Behaviors," CER-ETH Economics working paper series 10/134, CER-ETH - Center of Economic Research (CER-ETH) at ETH Zurich.
  22. Ashraf, Nava & Jack, B. Kelsey & Kamenica, Emir, 2013. "Information and subsidies: Complements or substitutes?," Journal of Economic Behavior & Organization, Elsevier, Elsevier, vol. 88(C), pages 133-139.
  23. Saak, Alexander E., 2011. "Dynamic informative advertising of new experience goods:," IFPRI discussion papers, International Food Policy Research Institute (IFPRI) 1062, International Food Policy Research Institute (IFPRI).
  24. Wataru Tamura, 2012. "A Theory of Multidimensional Information Disclosure," ISER Discussion Paper, Institute of Social and Economic Research, Osaka University 0828, Institute of Social and Economic Research, Osaka University.
  25. Ferdinand Rauch, 2011. "Advertising Expenditure and Consumer Prices," CEP Discussion Papers dp1073, Centre for Economic Performance, LSE.
  26. Bühler, Stefan & Halbheer, Daniel, 2011. "Persuading Consumers With Social Attitudes," Economics Working Paper Series 1117, University of St. Gallen, School of Economics and Political Science.
  27. Yongmin Chen & Tianle Zhang, 2012. "Group Coupons: Interpersonal Bundling on the Internet," Working Papers, NET Institute 12-09, NET Institute.
  28. Alexander E. Saak, 2011. "A Model of Labeling with Horizontal Differentiation and Cost Variability," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, Agricultural and Applied Economics Association, vol. 93(4), pages 1131-1150.
  29. Fleck, Robert K., 2014. "Can prohibitions on “price gouging” reduce deadweight losses?," International Review of Law and Economics, Elsevier, Elsevier, vol. 37(C), pages 100-107.
  30. de Frutos, Maria-Angeles & Ornaghi, Carmine & Siotis, Georges, 2010. "Competition in the Pharmaceutical Industry: How do Quality Differences Shape Advertising Strategies?," CEPR Discussion Papers, C.E.P.R. Discussion Papers 8076, C.E.P.R. Discussion Papers.
  31. Ivanov, Maxim, 2009. "Niche market or mass market?," Economics Letters, Elsevier, Elsevier, vol. 105(3), pages 217-220, December.
  32. Simon GB Cowan & Simon Cowan, 2004. "Demand shifts and imperfect competition," Economics Series Working Papers 188, University of Oxford, Department of Economics.
  33. David M. Frankel, 2010. "Rent Seeking and Economic Fragility," Levine's Bibliography 661465000000000159, UCLA Department of Economics.
  34. Joaquín Coleff, 2011. "Product reliability, consumers’ complaints and market performance: the case of consumers’ associations," Economics Working Papers we1121, Universidad Carlos III, Departamento de Economía.
  35. Nadine Lindstädt & Oliver Budzinski, 2011. "Newspaper vs. Online Advertising – Is There a Niche for Newspapers in Modern Advertising Markets?," Working Papers, University of Southern Denmark, Department of Environmental and Business Economics 113/11, University of Southern Denmark, Department of Environmental and Business Economics.
  36. Richards, Timothy J. & Allender, William J. & Fang, Di, 2011. "Media Advertising and Ballot Initiatives: An Experimental Analysis," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland, European Association of Agricultural Economists 114814, European Association of Agricultural Economists.
  37. Josef Falkinger, 2008. "Limited Attention as a Scarce Resource in Information-Rich Economies," Economic Journal, Royal Economic Society, Royal Economic Society, vol. 118(532), pages 1596-1620, October.
  38. Peitz, Martin & Inderst, Roman, 2012. "Informing Consumers about their own Preferences," Working Papers, University of Mannheim, Department of Economics 12-07, University of Mannheim, Department of Economics.
  39. Hamilton, Stephen F. & Richards, Timothy J. & Stiegert, Kyle W., 2009. "How Does Advertising Affect Market Performance? The Case of Generic Advertising," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin, Agricultural and Applied Economics Association 49187, Agricultural and Applied Economics Association.
  40. Thomas Andrews & Cynthia Benzing, 2010. "Simplifying the Price Elasticity of Demand," Journal for Economic Educators, Middle Tennessee State University, Business and Economic Research Center, Middle Tennessee State University, Business and Economic Research Center, vol. 10(1), pages 1-13, Summer.
  41. Saak, Alexander E., 2009. "Private information in monopoly with random participation," Economics Letters, Elsevier, Elsevier, vol. 102(2), pages 67-69, February.
  42. Marco LiCalzi, 2005. "A sufficient condition for all-or-nothing information supply in price discrimination," Game Theory and Information, EconWPA 0510005, EconWPA.
  43. Simon P. Anderson & Joshua S. Gans, 2011. "Platform Siphoning: Ad-Avoidance and Media Content," American Economic Journal: Microeconomics, American Economic Association, American Economic Association, vol. 3(4), pages 1-34, November.
  44. Bang, Se Hoon & Kim, Jaesoo, 2013. "Price discrimination via information provision," Information Economics and Policy, Elsevier, Elsevier, vol. 25(4), pages 215-224.
  45. Loginova Oksana, 2012. "Competitive Effects of Mass Customization," Review of Marketing Science, De Gruyter, De Gruyter, vol. 10(1), pages 1-32, October.
  46. Inderst, Roman & Peitz, Martin, 2008. "Selling Service Plans to Differentially Informed Customers," ZEW Discussion Papers, ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research 08-125, ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research.
  47. Ireland, Norman & Waterson, Michael, 2006. "Cartels and Search," The Warwick Economics Research Paper Series (TWERPS) 770, University of Warwick, Department of Economics.
  48. Zhang, Tianle, 2010. "Advance-Purchase Programs: When to Introduce and What to Inform Consumers," MPRA Paper 25606, University Library of Munich, Germany.
  49. Wang, Chengsi, 2011. "Informative Advertising, Consumer Search and Transparency Policy," MPRA Paper 34977, University Library of Munich, Germany.
  50. Bharat Anand & Ron Shachar, 2009. "Targeted advertising as a signal," Quantitative Marketing and Economics, Springer, Springer, vol. 7(3), pages 237-266, September.
  51. Balan, David J. & Deltas, George, 2013. "Better product at same cost, lower sales and lower welfare," International Journal of Industrial Organization, Elsevier, Elsevier, vol. 31(4), pages 322-330.
  52. Hackethal, Andreas & Inderst, Roman & Meyer, Steffen, 2010. "Trading on Advice," CEPR Discussion Papers, C.E.P.R. Discussion Papers 8091, C.E.P.R. Discussion Papers.
  53. Daniel Z. Li, 2013. "Revealing Product Information to Bidders with Differentiated Preferences," Economics Bulletin, AccessEcon, vol. 33(3), pages 2235-2244.
  54. Jean Guillaume Forand, 2007. "Competing Through Information Provision," 2007 Meeting Papers, Society for Economic Dynamics 661, Society for Economic Dynamics.
  55. Archishman Chakraborty & Rick Harbaugh, 2012. "Persuasive Puffery," Working Papers, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy 2012-05, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
  56. Chenghuan Sean Chu, 2008. "The effect of satellite entry on product quality for cable television," Finance and Economics Discussion Series, Board of Governors of the Federal Reserve System (U.S.) 2008-12, Board of Governors of the Federal Reserve System (U.S.).
  57. Chen, Yongmin & Zhang, Tianle, 2014. "Interpersonal Bundling," MPRA Paper 56165, University Library of Munich, Germany.
  58. Hoffmann, Florian & Inderst, Roman, 2011. "Pre-sale information," Journal of Economic Theory, Elsevier, Elsevier, vol. 146(6), pages 2333-2355.
  59. Allender, William J. & Richards, Timothy J. & Fang, Di & Doyon, Maurice, 2011. "Media Advertising and Ballot Initiatives: An Experimental Analysis," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania, Agricultural and Applied Economics Association 104224, Agricultural and Applied Economics Association.
  60. Maxim Ivanov, 2013. "Information revelation in competitive markets," Economic Theory, Springer, Springer, vol. 52(1), pages 337-365, January.