Niche market or mass market?
AbstractThe definition of a niche or a mass market is based on the ranking of two variables: the monopoly price and the product mean value. We characterize properties of the demand function that determine this ranking without calculation of the variables.
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Bibliographic InfoArticle provided by Elsevier in its journal Economics Letters.
Volume (Year): 105 (2009)
Issue (Month): 3 (December)
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Web page: http://www.elsevier.com/locate/ecolet
Markets Monopoly Price;
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