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The Role of Equity, Royalty, and Fixed Fees in Technology Licensing to University Spin-Offs

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  • Nicos Savva

    (London Business School, London NW1 4SA, United Kingdom)

  • Niyazi Taneri

    (Singapore University of Technology and Design, Singapore 138682)

Abstract

We develop a model based on asymmetric information (adverse selection) that provides a rational explanation for the persistent use of royalties alongside equity in university technology transfer. The model shows how royalties, through their value-destroying distortions, can act as a screening tool that allows a less-informed principal, such as the university’s Technology Transfer Office (TTO), to elicit private information from the more informed spin-off. We also show that equity–royalty contracts outperform fixed-fee–royalty contracts because they cause fewer value-destroying distortions. Furthermore, we show that our main result is robust to problems of moral hazard. Beside the coexistence result, the model also offers explanations for the empirical findings that equity generates higher returns than royalty and that TTOs willing to take equity in lieu of fixed fees are more successful in creating spin-offs. This paper was accepted by David Hsu, entrepreneurship and innovation.

Suggested Citation

  • Nicos Savva & Niyazi Taneri, 2015. "The Role of Equity, Royalty, and Fixed Fees in Technology Licensing to University Spin-Offs," Management Science, INFORMS, vol. 61(6), pages 1323-1343, June.
  • Handle: RePEc:inm:ormnsc:v:61:y:2015:i:6:p:1323-1343
    DOI: 10.1287/mnsc.2014.2000
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    2. Qing Zhang & Juan Li & Tiaojun Xiao, 2022. "Contract design for technology sharing between two farmers," Annals of Operations Research, Springer, vol. 314(2), pages 677-707, July.
    3. Brantnell, Anders & Baraldi, Enrico, 2022. "Understanding the roles and involvement of technology transfer offices in the commercialization of university research," Technovation, Elsevier, vol. 115(C).
    4. Li, Qing & Zhang, Huaige & Hong, Xianpei, 2020. "Knowledge structure of technology licensing based on co-keywords network: A review and future directions," International Review of Economics & Finance, Elsevier, vol. 66(C), pages 154-165.
    5. Morvarid Rahmani & Guillaume Roels & Uday S. Karmarkar, 2017. "Collaborative Work Dynamics in Projects with Co‐Production," Production and Operations Management, Production and Operations Management Society, vol. 26(4), pages 686-703, April.
    6. Niyazi Taneri & Arnoud De Meyer, 2017. "Contract Theory: Impact on Biopharmaceutical Alliance Structure and Performance," Manufacturing & Service Operations Management, INFORMS, vol. 19(3), pages 453-471, July.
    7. Qiao, Haike & Su, Qin, 2021. "Distribution channel and licensing strategy choice considering consumer online reviews in a closed-loop supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 151(C).
    8. Niyazi Taneri & Pascale Crama, 2021. "Turning the Tables in Research and Development Licensing Contracts," Management Science, INFORMS, vol. 67(9), pages 5838-5856, September.
    9. Wang, Wei & Lyu, Gaoyan & Cui, Wei & Li, Yongjian, 2021. "Strategic technology commercialization in the supply chain under network effects," International Journal of Production Economics, Elsevier, vol. 231(C).
    10. Holgersson, Marcus & Aaboen, Lise, 2019. "A literature review of intellectual property management in technology transfer offices: From appropriation to utilization," Technology in Society, Elsevier, vol. 59(C).
    11. De Mel,Suresh & Mckenzie,David J. & Woodruff,Christopher M., 2019. "Micro-Equity for Microenterprises," Policy Research Working Paper Series 8799, The World Bank.
    12. Huang, Yanting & Wang, Zongjun, 2017. "Information sharing in a closed-loop supply chain with technology licensing," International Journal of Production Economics, Elsevier, vol. 191(C), pages 113-127.
    13. Riccardo Fini & Kun Fu & Marius Tuft Mathisen & Einar Rasmussen & Mike Wright, 2017. "Institutional determinants of university spin-off quantity and quality: a longitudinal, multilevel, cross-country study," Small Business Economics, Springer, vol. 48(2), pages 361-391, February.
    14. Jingqi Wang & Xiaole Wu & Viswanathan Krishnan, 2018. "Decision Structure and Performance of Networked Technology Supply Chains," Manufacturing & Service Operations Management, INFORMS, vol. 20(2), pages 199-216, May.
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    16. Shen, Huijun & Coreynen, Wim & Huang, Can, 2022. "Exclusive licensing of university technology: The effects of university prestige, technology transfer offices, and academy-industry collaboration," Research Policy, Elsevier, vol. 51(1).

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