Advanced Search
MyIDEAS: Login

A theory of communication in political campaigns

Contents:

Author Info

  • Denter, Philipp

    ()

Abstract

In this paper I develop a formal theory of campaign communications. Voters have priors about the quality of candidates' policies in the different policy issues and about the issues’ relative importance. Candidates spend time or money (TV ads, public speeches, etc.) in an effort to influence voters' decision at the ballot. Influence has two simultaneous effects: (i) it increases the quality of the policy in the issue as perceived by the voters through policy advertising and (ii) it makes the issue more salient through issue priming, thereby increasing the issue's perceived importance. A strategy is an allocation of influence activities to the different issues or topics. I show conditions under which candidates’ strategies converge or diverge, which issues – if any – will dominate the campaign, and under what conditions candidates are forced to focus on issues in which they are perceived to be weak. I develop a set of novel testable predictions and discuss the model’s predictive power by example of the 2008 presidential campaign in the U.S.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://www1.vwa.unisg.ch/RePEc/usg/econwp/EWP-1302.pdf
Download Restriction: no

Bibliographic Info

Paper provided by University of St. Gallen, School of Economics and Political Science in its series Economics Working Paper Series with number 1302.

as in new window
Length: 53 pages
Date of creation: Feb 2013
Date of revision:
Handle: RePEc:usg:econwp:2013:02

Contact details of provider:
Postal: Dufourstrasse 50, CH - 9000 St.Gallen
Phone: +41 71 224 23 25
Fax: +41 71 224 31 35
Email:
Web page: http://www.seps.unisg.ch/
More information through EDIRC

Related research

Keywords: Multi issue campaign; campaign communication; policy advertising; issue priming;

Find related papers by JEL classification:

This paper has been announced in the following NEP Reports:

References

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
as in new window
  1. Chowdhury, Subhasish M. & Kovenock, Dan & Sheremeta, Roman M., 2009. "An experimental investigation of Colonel Blotto games," Discussion Papers, Research Unit: Market Processes and Governance SP II 2009-08, Social Science Research Center Berlin (WZB).
  2. Stergios Skaperdas & Samarth Vaidya, 2012. "Persuasion as a contest," Economic Theory, Springer, vol. 51(2), pages 465-486, October.
  3. Dan Kovenock & Brian Roberson, 2010. "Conflicts with Multiple Battlefields," Purdue University Economics Working Papers 1246, Purdue University, Department of Economics.
  4. Stefan Bühler & Daniel Halbheer, 2010. "Selling When Brand Image Matters," University of St. Gallen Department of Economics working paper series 2010 2010-14, Department of Economics, University of St. Gallen.
  5. Denter, Philipp & Sisak, Dana, 2013. "Do Polls Create Momentum in Political Campaigns?," Economics Working Paper Series 1326, University of St. Gallen, School of Economics and Political Science.
  6. Pablo Amorós & M. Puy, 2013. "Issue convergence or issue divergence in a political campaign?," Public Choice, Springer, vol. 155(3), pages 355-371, June.
  7. Enriqueta Aragon�s & Micael Castanheira & Marco Giani, 2012. "Electoral Competition through Issue Selection," Working Papers 641, Barcelona Graduate School of Economics.
  8. Drew Fudenberg & Jean Tirole, 1991. "Game Theory," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262061414, January.
  9. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74, pages 132.
  10. Thomas Jensen, 2007. "Elections, Private Information, and State-Dependent Candidate Quality," Discussion Papers 07-13, University of Copenhagen. Department of Economics.
  11. Thomas Piketty & Emmanuel Saez, 2003. "Income Inequality In The United States, 1913-1998," The Quarterly Journal of Economics, MIT Press, vol. 118(1), pages 1-39, February.
  12. Snyder, James M, 1989. "Election Goals and the Allocation of Campaign Resources," Econometrica, Econometric Society, vol. 57(3), pages 637-60, May.
  13. Nicolas Sahuguet & Nicola Persico, 2006. "Campaign spending regulation in a model of redistributive politics," Economic Theory, Springer, vol. 28(1), pages 95-124, 05.
Full references (including those not matched with items on IDEAS)

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as in new window

Cited by:
  1. Denter, Philipp & Sisak, Dana, 2013. "Do Polls Create Momentum in Political Campaigns?," Economics Working Paper Series 1326, University of St. Gallen, School of Economics and Political Science.

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:usg:econwp:2013:02. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Martina Flockerzi).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.